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Business, Management & Marketing Major

Business, Management & Marketing

Types of Degrees Business, Management & Marketing Majors Are Getting

The following table lists how many business, management & marketing graduations there were for each degree level during the last year for which data was available.

Education Level Number of Grads
Master’s Degree 213,098
Graduate Certificate 16,513
Doctor’s Degree 4,722

What Business, Management & Marketing Majors Need to Know

In an O*NET survey, business, management & marketing majors were asked to rate what knowledge areas, skills, and abilities were important in their occupations. These answers were weighted on a scale of 1 to 5 with 5 being the most important.

Knowledge Areas for Business, Management & Marketing Majors

According to O*NET survey takers, a major in business, management & marketing should prepare you for careers in which you will need to be knowledgeable in the following areas:

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  • English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
  • Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

Skills for Business, Management & Marketing Majors

The following list of skills has been highlighted as some of the most essential for careers related to business, management & marketing:

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  • Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Speaking - Talking to others to convey information effectively.
  • Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
  • Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Writing - Communicating effectively in writing as appropriate for the needs of the audience.

Abilities for Business, Management & Marketing Majors

As a business, management & marketing major, you will find yourself needing the following abilities:

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  • Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
  • Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
  • Written Comprehension - The ability to read and understand information and ideas presented in writing.
  • Written Expression - The ability to communicate information and ideas in writing so others will understand.
  • Speech Clarity - The ability to speak clearly so others can understand you.

What Can You Do With a Business, Management & Marketing Major?

Below is a list of occupations associated with business, management & marketing:

Job Title Job Growth Rate Median Salary
Compensation, Benefits, and Job Analysis Specialists 8.4% $63,000
Credit Counselors 13.8% $45,180
Financial Quantitative Analysts 9.6% $70,280
Gaming Managers 2.2% $74,700
Investment Underwriters 9.6% $70,280
Lodging Managers 4.0% $53,390
Loss Prevention Managers 8.0% $107,480
Marketing Managers 10.1% $134,290
Risk Management Specialists 9.6% $70,280
Sales Agents, Financial Services 6.2% $64,120
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products 5.2% $58,510

Who Is Getting a Master’s Degree in Business, Management & Marketing?

213,098 Master's Degrees Annually
49% Percent Women
32% Percent Racial-Ethnic Minorities*
Roughly 49% of the graduates are women, and 51% are men.

Racial-Ethnic Diversity

At the countrywide level, the racial-ethnic distribution of business, management & marketing majors is as follows:

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Race/Ethnicity Number of Grads
Asian 16,748
Black or African American 22,413
Hispanic or Latino 22,567
White 96,197
International Students 34,676
Other Races/Ethnicities 20,497

Geographic Diversity

Students from other countries are interested in Business, Management & Marketing, too. About 16.3% of those with this major are international students.

Some degrees associated with business, management & marketing may require an advanced degree, while others may not even require a bachelor’s in the field. Whatever the case may be, pursuing more education usually means that more career options will be available to you.

How much schooling do you really need to compete in today’s job market? People currently working in careers related to business, management & marketing have obtained the following education levels.

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Education Level Percentage of Workers
Less than a High School Diploma 1.8%
High School Diploma - or the equivalent (for example, GED) 20.3%
Post-Secondary Certificate - awarded for training completed after high school (for example, in agriculture or natural resources, computer services, personal or culinary services, engineering technologies, healthcare, construction trades, mechanic and repair technologies, or precision production) 4.5%
Some College Courses 9.7%
Associate’s Degree (or other 2-year degree) 9.7%
Bachelor’s Degree 37.3%
Post-Baccalaureate Certificate - awarded for completion of an organized program of study; designed for people who have completed a Baccalaureate degree but do not meet the requirements of academic degrees carrying the title of Master. 3.1%
Master’s Degree 8.9%
Post-Master’s Certificate - awarded for completion of an organized program of study; designed for people who have completed a Master’s degree but do not meet the requirements of academic degrees at the doctoral level. 0.6%
First Professional Degree - awarded for completion of a program that: requires at least 2 years of college work before entrance into the program, includes a total of at least 6 academic years of work to complete, and provides all remaining academic requirements to begin practice in a profession. 0.6%
Doctoral Degree 2.9%
Post-Doctoral Training 0.3%

Online Business, Management & Marketing Programs

The following table lists the number of programs by degree level, along with how many schools offered online courses in the field.

Degree Level Colleges Offering Programs Colleges Offering Online Classes
Certificate (Less Than 1 Year) 0 0
Certificate (1-2 years) 5,998 1,532
Certificate (2-4 Years) 132 20
Associate’s Degree 11,264 3,136
Bachelor’s Degree 4,102 1,656
Post-Baccalaureate 0 0
Master’s Degree 9,464 3,182
Post-Master’s 642 0
Doctor’s Degree (Research) 994 212
Doctor’s Degree (Professional Practice) 72 18
Doctor’s Degree (Other) 12 4

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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