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Marketing Manager

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What Do Marketing Manager Do?

Marketing Manager Job Description Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Marketing Manager Responsibilities

  • Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.
  • Consult with product development personnel on product specifications such as design, color, or packaging.
  • Compile lists describing product or service offerings.
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.

Marketing Manager Skills

Below is a list of the skills most Marketing Managers say are important on the job.

Active Learning: Understanding the implications of new information for both current and future problem-solving and decision-making.

Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Speaking: Talking to others to convey information effectively.

Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Reading Comprehension: Understanding written sentences and paragraphs in work related documents.

Social Perceptiveness: Being aware of others’ reactions and understanding why they react as they do.

Types of Marketing Manager Jobs

  • Brand Manager
  • Sales Marketing Director
  • Sports Marketer
  • Pricing Analyst
  • Market Analysis Director

Job Outlook for Marketing Managers

There were about 218,300 jobs for Marketing Manager in 2016 (in the United States). New jobs are being produced at a rate of 10.1% which is above the national average. The Bureau of Labor Statistics predicts 22,100 new jobs for Marketing Manager by 2026. Due to new job openings and attrition, there will be an average of 21,300 job openings in this field each year.

Forecasted Number of Jobs for Marketing Managers in U.S.

The states with the most job growth for Marketing Manager are Washington, Utah, and Florida. Watch out if you plan on working in Wyoming, Maine, or Alaska. These states have the worst job growth for this type of profession.

How Much Does a Marketing Manager Make?

The salary for Marketing Managers ranges between about $69,840 and $208,000 a year.

Salary Ranges for Marketing Managers

Marketing Managers who work in New York, Virginia, or Colorado, make the highest salaries.

Below is a list of the median annual salaries for Marketing Managers in different U.S. states.

State Annual Mean Salary
Alabama $118,200
Alaska $101,750
Arizona $117,700
Arkansas $155,020
California $167,910
Colorado $169,630
Connecticut $154,810
Delaware $163,090
District of Columbia $165,640
Florida $119,450
Georgia $143,660
Hawaii $112,800
Idaho $105,210
Illinois $130,110
Indiana $108,750
Iowa $109,450
Kansas $142,740
Kentucky $116,140
Louisiana $97,540
Maine $99,450
Maryland $150,830
Massachusetts $143,400
Michigan $137,900
Minnesota $139,440
Mississippi $93,930
Missouri $128,810
Montana $125,860
Nebraska $101,520
Nevada $142,730
New Hampshire $141,630
New Jersey $177,330
New Mexico $100,320
New York $187,860
North Carolina $145,180
North Dakota $111,880
Ohio $133,730
Oklahoma $117,940
Oregon $116,020
Pennsylvania $154,700
Rhode Island $159,400
South Carolina $111,460
South Dakota $145,400
Tennessee $118,740
Texas $146,640
Utah $115,230
Vermont $123,910
Virginia $171,870
Washington $155,580
West Virginia $95,380
Wisconsin $125,100
Wyoming $100,000

What Tools & Technology do Marketing Managers Use?

Although they’re not necessarily needed for all jobs, the following technologies are used by many Marketing Managers:

  • Microsoft Excel
  • Microsoft Word
  • Microsoft Office
  • Hypertext markup language HTML
  • JavaScript
  • Microsoft PowerPoint
  • Microsoft Outlook
  • Web browser software
  • Python
  • Microsoft Access
  • MySQL
  • Data entry software
  • SAP
  • Microsoft Project
  • Adobe Systems Adobe Acrobat
  • Microsoft Visio
  • Microsoft SharePoint
  • Adobe Systems Adobe Photoshop
  • Structured query language SQL
  • The MathWorks MATLAB

Becoming a Marketing Manager

Are there Marketing Managers education requirements?

Marketing Manager Degree Level

How many years of work experience do I need?

Marketing Manager Work Experience

Marketing Managers Sector

Marketing Manager Sectors

The table below shows the approximate number of Marketing Managers employed by various industries.

Marketing Manager Industries

You May Also Be Interested In…

Those thinking about becoming a Marketing Manager might also be interested in the following careers:

References:

Image Credit: Nick Youngson via Creative Commons 3 - CC BY-SA 3.0

More about our data sources and methodologies.

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