What You Need to Know About Market Research Analyst or Marketing Specialist
Market Analyst Job Description Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
List of Market Analyst Job Duties
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
- Monitor industry statistics and follow trends in trade literature.
- Develop and implement procedures for identifying advertising needs.
- Measure the effectiveness of marketing, advertising, and communications programs and strategies.
Market Analyst Skills
Below is a list of the skills most Market Research Analysts and Marketing Specialists say are important on the job.
Writing: Communicating effectively in writing as appropriate for the needs of the audience.
Reading Comprehension: Understanding written sentences and paragraphs in work related documents.
Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Complex Problem Solving: Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Speaking: Talking to others to convey information effectively.
Related Job Titles for this Occupation:
- Marketing Researcher
- Market Researcher
- Trade Analyst
- Social Media Specialist
Is There Job Demand for Market Research Analysts and Marketing Specialists?
In the United States, there were 595,400 jobs for Market Research Analyst or Marketing Specialist in 2016. New jobs are being produced at a rate of 23.2% which is above the national average. The Bureau of Labor Statistics predicts 138,300 new jobs for Market Research Analyst or Marketing Specialist by 2026. There will be an estimated 77,100 positions for Market Analyst per year.
The states with the most job growth for Market Analyst are Utah, Nevada, and Washington. Watch out if you plan on working in Alaska, Maryland, or Maine. These states have the worst job growth for this type of profession.
Do Market Research Analysts and Marketing Specialists Make A Lot Of Money?
Market Research Analysts and Marketing Specialists make between $34,310 and $121,080 a year.
Market Research Analysts and Marketing Specialists who work in Delaware, New Jersey, or New York, make the highest salaries.
How much do Market Research Analysts and Marketing Specialists make in different U.S. states?
|State||Annual Mean Salary|
|District of Columbia||$79,770|
Tools & Technologies Used by Market Research Analysts and Marketing Specialists
Although they’re not necessarily needed for all jobs, the following technologies are used by many Market Research Analysts and Marketing Specialists:
- Microsoft Excel
- Microsoft Word
- Microsoft Office
- Hypertext markup language HTML
- Microsoft PowerPoint
- Microsoft Outlook
- Web browser software
- Microsoft Access
- Data entry software
- Word processing software
- Microsoft Project
- Adobe Systems Adobe Acrobat
- Microsoft Visio
- Microsoft SharePoint
- Adobe Systems Adobe Photoshop
- Structured query language SQL
- The MathWorks MATLAB
Becoming a Market Analyst
Individuals working as a Market Research Analyst or Marketing Specialist have obtained the following education levels:
What work experience do I need to become a Market Analyst?
Where Market Research Analysts and Marketing Specialists Work
The table below shows the approximate number of Market Research Analysts and Marketing Specialists employed by various industries.
Those interested in being a Market Research Analyst or Marketing Specialist may also be interested in:
Career changers with experience as a Market Research Analyst or Marketing Specialist sometimes find work in one of the following fields:
- Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products
- Talent Directors
- Advertising and Promotions Managers
- Sales Agents, Securities and Commodities
More about our data sources and methodologies.