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Market Research Analyst or Marketing Specialist

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What Do Market Research Analyst or Marketing Specialist Do?

Position Description Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.

Life As a Market Analyst: What Do They Do?

  • Monitor industry statistics and follow trends in trade literature.
  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  • Seek and provide information to help companies determine their position in the marketplace.
  • Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
  • Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.

Market Analyst Required Skills

When polled, Market Research Analysts and Marketing Specialists say the following skills are most frequently used in their jobs:

Writing: Communicating effectively in writing as appropriate for the needs of the audience.

Reading Comprehension: Understanding written sentences and paragraphs in work related documents.

Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Complex Problem Solving: Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Speaking: Talking to others to convey information effectively.

Types of Market Research Analyst or Marketing Specialist

  • Advertising Analyst
  • Business Development Analyst
  • Marketing Forecaster
  • Client Service and Consulting Manager
  • Marketing Support Specialist

Is There Job Demand for Market Research Analysts and Marketing Specialists?

In 2016, there was an estimated number of 595,400 jobs in the United States for Market Research Analyst or Marketing Specialist. New jobs are being produced at a rate of 23.2% which is above the national average. The Bureau of Labor Statistics predicts 138,300 new jobs for Market Research Analyst or Marketing Specialist by 2026. There will be an estimated 77,100 positions for Market Analyst per year.

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The states with the most job growth for Market Analyst are Utah, Nevada, and Washington. Watch out if you plan on working in Alaska, Maryland, or Maine. These states have the worst job growth for this type of profession.

Average Market Research Analysts and Marketing Specialists Salary

The salary for Market Research Analysts and Marketing Specialists ranges between about $34,310 and $121,080 a year.

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Market Research Analysts and Marketing Specialists who work in Delaware, New Jersey, or New York, make the highest salaries.

How much do Market Research Analysts and Marketing Specialists make in different U.S. states?

State Annual Mean Salary
Alabama $59,980
Alaska $69,880
Arizona $62,930
Arkansas $68,050
California $78,090
Colorado $73,460
Connecticut $77,010
Delaware $82,890
District of Columbia $79,770
Florida $64,730
Georgia $67,080
Hawaii $60,030
Idaho $53,500
Illinois $61,670
Indiana $56,560
Iowa $59,270
Kansas $64,910
Kentucky $58,190
Louisiana $49,460
Maine $68,670
Maryland $67,900
Massachusetts $74,510
Michigan $67,500
Minnesota $74,300
Mississippi $45,530
Missouri $65,360
Montana $58,650
Nebraska $54,390
Nevada $59,090
New Hampshire $68,010
New Jersey $87,210
New Mexico $57,010
New York $77,230
North Carolina $69,170
North Dakota $52,870
Ohio $65,920
Oklahoma $59,600
Oregon $72,170
Pennsylvania $68,630
Rhode Island $72,180
South Carolina $60,290
South Dakota $55,430
Tennessee $60,990
Texas $78,200
Utah $57,660
Vermont $63,290
Virginia $75,050
Washington $81,890
West Virginia $45,760
Wisconsin $57,710
Wyoming $54,560

What Tools do Market Research Analysts and Marketing Specialists Use?

Although they’re not necessarily needed for all jobs, the following technologies are used by many Market Research Analysts and Marketing Specialists:

  • Microsoft Excel
  • Microsoft Word
  • Microsoft Office
  • Hypertext markup language HTML
  • JavaScript
  • Microsoft PowerPoint
  • Microsoft Outlook
  • Web browser software
  • Microsoft Access
  • MySQL
  • Data entry software
  • Word processing software
  • SAP
  • Microsoft Project
  • Adobe Systems Adobe Acrobat
  • Microsoft Visio
  • Microsoft SharePoint
  • Adobe Systems Adobe Photoshop
  • Structured query language SQL
  • The MathWorks MATLAB

How to Become a Market Analyst

What education or degrees do I need to become a Market Research Analyst or Marketing Specialist?

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What work experience do I need to become a Market Analyst?

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Where do Market Research Analysts and Marketing Specialists Work?

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Market Research Analysts and Marketing Specialists work in the following industries:

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Other Jobs You May be Interested In

Those interested in being a Market Research Analyst or Marketing Specialist may also be interested in:

Career changers with experience as a Market Research Analyst or Marketing Specialist sometimes find work in one of the following fields:

References:

Image Credit: Nick Youngson via Creative Commons 3 - CC BY-SA 3.0

More about our data sources and methodologies.

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