What Do Market Research Analyst or Marketing Specialist Do?
Position Description Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
Life As a Market Analyst: What Do They Do?
- Monitor industry statistics and follow trends in trade literature.
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Seek and provide information to help companies determine their position in the marketplace.
- Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
- Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
Market Analyst Required Skills
When polled, Market Research Analysts and Marketing Specialists say the following skills are most frequently used in their jobs:
Writing: Communicating effectively in writing as appropriate for the needs of the audience.
Reading Comprehension: Understanding written sentences and paragraphs in work related documents.
Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Complex Problem Solving: Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Speaking: Talking to others to convey information effectively.
Types of Market Research Analyst or Marketing Specialist
- Advertising Analyst
- Business Development Analyst
- Marketing Forecaster
- Client Service and Consulting Manager
- Marketing Support Specialist
Is There Job Demand for Market Research Analysts and Marketing Specialists?
In 2016, there was an estimated number of 595,400 jobs in the United States for Market Research Analyst or Marketing Specialist. New jobs are being produced at a rate of 23.2% which is above the national average. The Bureau of Labor Statistics predicts 138,300 new jobs for Market Research Analyst or Marketing Specialist by 2026. There will be an estimated 77,100 positions for Market Analyst per year.
The states with the most job growth for Market Analyst are Utah, Nevada, and Washington. Watch out if you plan on working in Alaska, Maryland, or Maine. These states have the worst job growth for this type of profession.
Average Market Research Analysts and Marketing Specialists Salary
The salary for Market Research Analysts and Marketing Specialists ranges between about $34,310 and $121,080 a year.
Market Research Analysts and Marketing Specialists who work in Delaware, New Jersey, or New York, make the highest salaries.
How much do Market Research Analysts and Marketing Specialists make in different U.S. states?
|State||Annual Mean Salary|
|District of Columbia||$79,770|
What Tools do Market Research Analysts and Marketing Specialists Use?
Although they’re not necessarily needed for all jobs, the following technologies are used by many Market Research Analysts and Marketing Specialists:
- Microsoft Excel
- Microsoft Word
- Microsoft Office
- Hypertext markup language HTML
- Microsoft PowerPoint
- Microsoft Outlook
- Web browser software
- Microsoft Access
- Data entry software
- Word processing software
- Microsoft Project
- Adobe Systems Adobe Acrobat
- Microsoft Visio
- Microsoft SharePoint
- Adobe Systems Adobe Photoshop
- Structured query language SQL
- The MathWorks MATLAB
How to Become a Market Analyst
What education or degrees do I need to become a Market Research Analyst or Marketing Specialist?
What work experience do I need to become a Market Analyst?
Where do Market Research Analysts and Marketing Specialists Work?
Market Research Analysts and Marketing Specialists work in the following industries:
Other Jobs You May be Interested In
Those interested in being a Market Research Analyst or Marketing Specialist may also be interested in:
Career changers with experience as a Market Research Analyst or Marketing Specialist sometimes find work in one of the following fields:
- Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products
- Talent Directors
- Advertising and Promotions Managers
- Sales Agents, Securities and Commodities
More about our data sources and methodologies.
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