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Demonstrator or Product Promoter

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What You Need to Know About Demonstrator or Product Promoter

Occupation Description Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.

What Do Demonstrators and Product Promoters Do On a Daily Basis?

  • Work as part of a team of demonstrators to accommodate large crowds.
  • Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
  • Visit trade shows, stores, community organizations, or other venues to demonstrate products or services or to answer questions from potential customers.
  • Set up and arrange displays or demonstration areas to attract the attention of prospective customers.
  • Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.
  • Develop lists of prospective clients from sources such as newspaper items, company records, local merchants, or customers.

Qualities of a Demonstrator or Product Promoter

Demonstrators and Product Promoters state the following job skills are important in their day-to-day work.

Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Speaking: Talking to others to convey information effectively.

Persuasion: Persuading others to change their minds or behavior.

Reading Comprehension: Understanding written sentences and paragraphs in work related documents.

Service Orientation: Actively looking for ways to help people.

Monitoring: Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

Types of Demonstrator or Product Promoter

  • Fashion Director, Party Plan Sales
  • Exhibitor Sales
  • Electric-Gas Appliances Demonstrator
  • In-Store Demonstrator
  • Food Demonstrator

What Kind of Demonstrator or Product Promoter Job Opportunities Are There?

In the United States, there were 94,700 jobs for Demonstrator or Product Promoter in 2016. New jobs are being produced at a rate of 6.5% which is above the national average. The Bureau of Labor Statistics predicts 6,200 new jobs for Demonstrator or Product Promoter by 2026. The BLS estimates 17,100 yearly job openings in this field.

Forecasted Number of Jobs for Demonstrators and Product Promoters in U.S.

The states with the most job growth for Demonstrator or Product Promoter are Wyoming, Oregon, and Missouri. Watch out if you plan on working in West Virginia, Vermont, or Maine. These states have the worst job growth for this type of profession.

Demonstrator or Product Promoter Salary

The typical yearly salary for Demonstrators and Product Promoters is somewhere between $20,610 and $51,180.

Salary Ranges for Demonstrators and Product Promoters

Demonstrators and Product Promoters who work in New Jersey, Arizona, or Massachusetts, make the highest salaries.

How much do Demonstrators and Product Promoters make in each U.S. state?

State Annual Mean Salary
Alabama $27,270
Alaska $30,300
Arizona $38,660
Arkansas $27,780
California $36,510
Colorado $27,130
Connecticut $31,240
Delaware $28,900
District of Columbia $31,930
Florida $30,590
Georgia $32,670
Hawaii $32,150
Idaho $24,750
Illinois $35,200
Indiana $28,040
Iowa $26,250
Kansas $26,860
Kentucky $33,060
Massachusetts $38,560
Minnesota $30,960
Missouri $33,210
Montana $24,050
Nebraska $24,670
Nevada $33,210
New Hampshire $38,420
New Jersey $36,820
New Mexico $35,010
New York $37,430
North Carolina $29,460
North Dakota $30,440
Ohio $29,900
Oklahoma $34,480
Oregon $30,480
Pennsylvania $30,530
South Carolina $31,590
Tennessee $32,360
Texas $28,800
Utah $29,690
Vermont $29,810
Virginia $31,460
Washington $31,850
West Virginia $23,780
Wisconsin $29,700

What Tools & Technology do Demonstrators and Product Promoters Use?

Although they’re not necessarily needed for all jobs, the following technologies are used by many Demonstrators and Product Promoters:

  • Microsoft Excel
  • Microsoft Word
  • Microsoft Office
  • Hypertext markup language HTML
  • Microsoft PowerPoint
  • Microsoft Outlook
  • Web browser software
  • Email software
  • Word processing software
  • Microsoft Windows
  • Spreadsheet software
  • Social media sites
  • Presentation software

How do I Become a Demonstrator or Product Promoter?

Individuals working as a Demonstrator or Product Promoter have obtained the following education levels:

Demonstrator or Product Promoter Degree Level

What work experience do I need to become a Demonstrator or Product Promoter?

Demonstrator or Product Promoter Work Experience

Who Employs Demonstrators and Product Promoters?

Demonstrator or Product Promoter Sectors

Demonstrators and Product Promoters work in the following industries:

Demonstrator or Product Promoter Industries

Those interested in being a Demonstrator or Product Promoter may also be interested in:


Image Credit: Nick Nijhuis via Attribution-ShareAlike 4.0 International (CC BY-SA 4.0)

More about our data sources and methodologies.

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