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Life As a Sales Manager

Sales Manager Job Description Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

A Day in the Life of a Sales Manager

  • Oversee regional and local sales managers and their staffs.
  • Confer or consult with department heads to plan advertising services and to secure information on equipment and customer specifications.
  • Resolve customer complaints regarding sales and service.
  • Visit franchised dealers to stimulate interest in establishment or expansion of leasing programs.
  • Direct, coordinate, and review activities in sales and service accounting and record-keeping, and in receiving and shipping operations.
  • Plan and direct staffing, training, and performance evaluations to develop and control sales and service programs.

Skills Needed to be a Sales Manager

These are the skills Sales Managers say are the most useful in their careers:

Persuasion: Persuading others to change their minds or behavior.

Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Speaking: Talking to others to convey information effectively.

Service Orientation: Actively looking for ways to help people.

Negotiation: Bringing others together and trying to reconcile differences.

Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Other Sales Manager Job Titles

  • Sales Vice President
  • Territory Sales Manager
  • Business Developer
  • Artist Relationship Manager
  • Business Development Manager

Sales Manager Employment Estimates

In the United States, there were 385,500 jobs for Sales Manager in 2016. New jobs are being produced at a rate of 7.5% which is above the national average. The Bureau of Labor Statistics predicts 28,900 new jobs for Sales Manager by 2026. The BLS estimates 36,300 yearly job openings in this field.

Forecasted Number of Jobs for Sales Managers in U.S.

The states with the most job growth for Sales Manager are Utah, Nevada, and Washington. Watch out if you plan on working in Maine, Alaska, or Vermont. These states have the worst job growth for this type of profession.

Sales Manager Salary

Sales Managers make between $58,940 and $208,000 a year.

Salary Ranges for Sales Managers

Sales Managers who work in New York, Delaware, or Virginia, make the highest salaries.

How much do Sales Managers make in different U.S. states?

State Annual Mean Salary
Alabama $115,750
Alaska $109,210
Arizona $113,430
Arkansas $119,090
California $134,010
Colorado $160,320
Connecticut $152,760
Delaware $174,940
District of Columbia $132,870
Florida $125,050
Georgia $140,820
Hawaii $101,480
Idaho $103,780
Illinois $131,400
Indiana $129,020
Iowa $117,170
Kansas $147,230
Kentucky $121,260
Louisiana $106,850
Maine $121,130
Maryland $147,530
Massachusetts $151,010
Michigan $142,340
Minnesota $132,420
Mississippi $108,100
Missouri $133,570
Nebraska $107,030
New Hampshire $152,120
New Jersey $168,950
New Mexico $105,240
New York $198,390
North Carolina $147,690
North Dakota $108,500
Ohio $134,600
Oklahoma $111,360
Oregon $126,340
Pennsylvania $151,620
Rhode Island $161,970
South Carolina $118,750
South Dakota $128,760
Tennessee $111,700
Texas $148,000
Utah $122,190
Vermont $140,260
Virginia $170,760
Washington $140,700
West Virginia $102,280
Wisconsin $135,940
Wyoming $117,350

What Tools & Technology do Sales Managers Use?

Below is a list of the types of tools and technologies that Sales Managers may use on a daily basis:

  • Microsoft Excel
  • Microsoft Word
  • Microsoft Office
  • Hypertext markup language HTML
  • Microsoft PowerPoint
  • Microsoft Outlook
  • Web browser software
  • Microsoft Access
  • Data entry software
  • SAP
  • Microsoft Windows
  • Microsoft Project
  • Adobe Systems Adobe Acrobat
  • Microsoft SharePoint
  • Microsoft Visio
  • Structured query language SQL
  • SAS
  • Microsoft Dynamics
  • Facebook
  • IBM Notes

Becoming a Sales Manager

Learn what Sales Manager education requirements there are.

Sales Manager Degree Level

How Long Does it Take to Become a Sales Manager?

Sales Manager Work Experience

Who Employs Sales Managers?

Sales Manager Sectors

The table below shows some of the most common industries where those employed in this career field work.

Sales Manager Industries

References:

Image Credit: Mike Moore via public domain

More about our data sources and methodologies.

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