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Green Marketer

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What Do Green Marketer Do?

Green Marketer Job Description Create and implement methods to market green products and services.

A Day in the Life of a Green Marketer

  • Develop comprehensive marketing strategies, using knowledge of green products and technologies, markets, and regulations.
  • Conduct research on consumer opinions and buying habits, and identify target audiences for green products, services, or technologies.
  • Revise existing marketing plans or campaigns for green products, technologies, or services.
  • Monitor green-related industry statistics or literature to identify trends.
  • Identify marketing channels for green products or services.
  • Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of green products and technologies.

Other Green Marketer Job Titles

  • Environmental Marketing Representative
  • Environmental Marketer
  • Green Marketer
  • Green Energy Marketing Analyst
  • Marketing Communications Specialist

Job Opportunities for Green Marketers

In the United States, there were 31,300 jobs for Green Marketer in 2016. New jobs are being produced at a rate of 5.4% which is above the national average. The Bureau of Labor Statistics predicts 1,700 new jobs for Green Marketer by 2026. The BLS estimates 3,400 yearly job openings in this field.


The states with the most job growth for Green Marketer are Utah, Washington, and Colorado. Watch out if you plan on working in West Virginia, Vermont, or New Mexico. These states have the worst job growth for this type of profession.

How Much Does a Green Marketer Make?

The typical yearly salary for Green Marketers is somewhere between $57,150 and $208,000.


Green Marketers who work in New York, Washington, or New Jersey, make the highest salaries.

How much do Green Marketers make in each U.S. state?

State Annual Mean Salary
Alabama $110,480
Alaska $96,180
Arizona $83,700
Arkansas $120,990
California $137,630
Colorado $122,970
Connecticut $116,660
Delaware $140,380
District of Columbia $143,600
Florida $98,480
Georgia $146,390
Hawaii $108,620
Idaho $66,860
Illinois $123,390
Indiana $90,440
Iowa $113,030
Kansas $100,970
Kentucky $99,080
Louisiana $75,450
Maine $90,510
Maryland $115,010
Massachusetts $132,370
Michigan $124,670
Minnesota $133,480
Mississippi $77,770
Missouri $128,040
Nebraska $106,780
Nevada $127,720
New Hampshire $89,000
New Jersey $158,140
New Mexico $81,210
New York $174,870
North Carolina $132,250
Ohio $127,080
Oklahoma $89,600
Oregon $105,200
Pennsylvania $143,620
Rhode Island $118,380
South Carolina $109,980
Tennessee $82,270
Texas $98,960
Utah $66,970
Vermont $112,670
Virginia $121,960
Washington $148,530
West Virginia $105,150
Wisconsin $113,020

What Tools & Technology do Green Marketers Use?

Although they’re not necessarily needed for all jobs, the following technologies are used by many Green Marketers:

  • Microsoft Excel
  • Microsoft Word
  • Microsoft Office
  • Hypertext markup language HTML
  • JavaScript
  • Microsoft PowerPoint
  • Microsoft Outlook
  • Web browser software
  • Microsoft Access
  • Email software
  • SAP
  • Microsoft Project
  • Adobe Systems Adobe Acrobat
  • Microsoft SharePoint
  • Adobe Systems Adobe Photoshop
  • Facebook
  • Microsoft Publisher
  • Adobe Systems Adobe Illustrator
  • Extensible markup language XML
  • Microsoft SQL Server

Who Employs Green Marketers?


The table below shows the approximate number of Green Marketers employed by various industries.



Image Credit: Nick Youngson via Creative Commons 3 - CC BY-SA 3.0

More about our data sources and methodologies.

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