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Green Marketer

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Life As a Green Marketer

Job Description: Create and implement methods to market green products and services.

List of Green Marketer Job Duties

  • Analyze regional energy markets, including energy pricing, market structures, energy generation competition, and energy transmission constraints.
  • Analyze the effectiveness of marketing tactics or channels.
  • Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of green products and technologies.
  • Write marketing content for green product web sites, brochures, or other communication media.
  • Conduct research on consumer opinions and buying habits, and identify target audiences for green products, services, or technologies.
  • Develop branding or sales initiatives for green products, such as solar energy systems, green cleaning products, or products using renewable or recycled materials.
  • Marketing Communications Specialist
  • Green Marketer
  • Green Marketing Analyst
  • Marketing Specialist
  • Green Energy Marketing Analyst

Is There Going to be Demand for Green Marketers?

In 2016, there was an estimated number of 31,300 jobs in the United States for Green Marketer. New jobs are being produced at a rate of 5.4% which is above the national average. The Bureau of Labor Statistics predicts 1,700 new jobs for Green Marketer by 2026. The BLS estimates 3,400 yearly job openings in this field.

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The states with the most job growth for Green Marketer are Utah, Washington, and Colorado. Watch out if you plan on working in West Virginia, Vermont, or New Mexico. These states have the worst job growth for this type of profession.

Average Green Marketers Salary

The salary for Green Marketers ranges between about $57,150 and $208,000 a year.

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Green Marketers who work in New York, Washington, or New Jersey, make the highest salaries.

Below is a list of the median annual salaries for Green Marketers in different U.S. states.

State Annual Mean Salary
Alabama $110,480
Alaska $96,180
Arizona $83,700
Arkansas $120,990
California $137,630
Colorado $122,970
Connecticut $116,660
Delaware $140,380
District of Columbia $143,600
Florida $98,480
Georgia $146,390
Hawaii $108,620
Idaho $66,860
Illinois $123,390
Indiana $90,440
Iowa $113,030
Kansas $100,970
Kentucky $99,080
Louisiana $75,450
Maine $90,510
Maryland $115,010
Massachusetts $132,370
Michigan $124,670
Minnesota $133,480
Mississippi $77,770
Missouri $128,040
Nebraska $106,780
Nevada $127,720
New Hampshire $89,000
New Jersey $158,140
New Mexico $81,210
New York $174,870
North Carolina $132,250
Ohio $127,080
Oklahoma $89,600
Oregon $105,200
Pennsylvania $143,620
Rhode Island $118,380
South Carolina $109,980
Tennessee $82,270
Texas $98,960
Utah $66,970
Vermont $112,670
Virginia $121,960
Washington $148,530
West Virginia $105,150
Wisconsin $113,020

What Tools do Green Marketers Use?

Below is a list of the types of tools and technologies that Green Marketers may use on a daily basis:

  • Microsoft Excel
  • Microsoft Word
  • Microsoft Office
  • Hypertext markup language HTML
  • JavaScript
  • Microsoft PowerPoint
  • Microsoft Outlook
  • Web browser software
  • Microsoft Access
  • Email software
  • SAP
  • Microsoft Project
  • Adobe Systems Adobe Acrobat
  • Microsoft SharePoint
  • Adobe Systems Adobe Photoshop
  • Facebook
  • Microsoft Publisher
  • Adobe Systems Adobe Illustrator
  • Extensible markup language XML
  • Microsoft SQL Server

Where Green Marketers Work

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Green Marketers work in the following industries:

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References:

Image Credit: Nick Youngson via Creative Commons 3 - CC BY-SA 3.0

More about our data sources and methodologies.

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