What You Need to Know About Green Marketer
Job Description & Duties Create and implement methods to market green products and services.
A Day in the Life of a Green Marketer
- Analyze regional energy markets, including energy pricing, market structures, energy generation competition, and energy transmission constraints.
- Analyze green product marketing or sales trends to forecast future conditions.
- Conduct research on consumer opinions and buying habits, and identify target audiences for green products, services, or technologies.
- Identify marketing channels for green products or services.
- Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.
- Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.
Related Job Titles for this Occupation:
- Green Marketing Analyst
- Green Energy Marketing Analyst
- Marketing Communications Specialist
- Marketing Specialist
- Environmental Marketing Representative
Job Demand for Green Marketers
In the United States, there were 31,300 jobs for Green Marketer in 2016. New jobs are being produced at a rate of 5.4% which is above the national average. The Bureau of Labor Statistics predicts 1,700 new jobs for Green Marketer by 2026. The BLS estimates 3,400 yearly job openings in this field.
The states with the most job growth for Green Marketer are Utah, Washington, and Colorado. Watch out if you plan on working in West Virginia, Vermont, or New Mexico. These states have the worst job growth for this type of profession.
How Much Does a Green Marketer Make?
The salary for Green Marketers ranges between about $57,150 and $208,000 a year.
Green Marketers who work in New York, Washington, or New Jersey, make the highest salaries.
Below is a list of the median annual salaries for Green Marketers in different U.S. states.
|State||Annual Mean Salary|
|District of Columbia||$143,600|
What Tools do Green Marketers Use?
Although they’re not necessarily needed for all jobs, the following technologies are used by many Green Marketers:
- Microsoft Excel
- Microsoft Word
- Microsoft Office
- Hypertext markup language HTML
- Microsoft PowerPoint
- Microsoft Outlook
- Web browser software
- Microsoft Access
- Email software
- Microsoft Project
- Adobe Systems Adobe Acrobat
- Microsoft SharePoint
- Adobe Systems Adobe Photoshop
- Microsoft Publisher
- Adobe Systems Adobe Illustrator
- Extensible markup language XML
- Microsoft SQL Server
Where do Green Marketers Work?
The table below shows some of the most common industries where those employed in this career field work.
More about our data sources and methodologies.