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Advertising and Promotions Manager

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What You Need to Know About Advertising and Promotions Manager

Job Description & Duties Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising & Promotions Manager Responsibilities

  • Manage sales team including setting goals, providing incentives, and evaluating employee performance.
  • Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.
  • Track program budgets, expenses, and campaign response rates to evaluate each campaign based on program objectives and industry norms.
  • Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.
  • Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
  • Create media notices about events.

Advertising & Promotions Manager Needed Skills

When polled, Advertising and Promotions Managers say the following skills are most frequently used in their jobs:

Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Social Perceptiveness: Being aware of others’ reactions and understanding why they react as they do.

Speaking: Talking to others to convey information effectively.

Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Writing: Communicating effectively in writing as appropriate for the needs of the audience.

Reading Comprehension: Understanding written sentences and paragraphs in work related documents.

  • Promotions Director
  • Marketing and Promotions Manager
  • Promotions Executive Producer (Promos Executive Producer)
  • Advertising Agency Manager
  • Classified Advertising Manager

Is There Going to be Demand for Advertising and Promotions Managers?

In 2016, there was an estimated number of 31,300 jobs in the United States for Advertising and Promotions Manager. New jobs are being produced at a rate of 5.4% which is above the national average. The Bureau of Labor Statistics predicts 1,700 new jobs for Advertising and Promotions Manager by 2026. Due to new job openings and attrition, there will be an average of 3,400 job openings in this field each year.

Forecasted Number of Jobs for Advertising and Promotions Managers in U.S.

The states with the most job growth for Advertising & Promotions Manager are Utah, Washington, and Colorado. Watch out if you plan on working in West Virginia, Vermont, or New Mexico. These states have the worst job growth for this type of profession.

Salary for an Advertising & Promotions Manager

The average yearly salary of an Advertising & Promotions Manager ranges between $57,150 and $208,000.

Salary Ranges for Advertising and Promotions Managers

Advertising and Promotions Managers who work in New York, Washington, or New Jersey, make the highest salaries.

Below is a list of the median annual salaries for Advertising and Promotions Managers in different U.S. states.

State Annual Mean Salary
Alabama $110,480
Alaska $96,180
Arizona $83,700
Arkansas $120,990
California $137,630
Colorado $122,970
Connecticut $116,660
Delaware $140,380
District of Columbia $143,600
Florida $98,480
Georgia $146,390
Hawaii $108,620
Idaho $66,860
Illinois $123,390
Indiana $90,440
Iowa $113,030
Kansas $100,970
Kentucky $99,080
Louisiana $75,450
Maine $90,510
Maryland $115,010
Massachusetts $132,370
Michigan $124,670
Minnesota $133,480
Mississippi $77,770
Missouri $128,040
Nebraska $106,780
Nevada $127,720
New Hampshire $89,000
New Jersey $158,140
New Mexico $81,210
New York $174,870
North Carolina $132,250
Ohio $127,080
Oklahoma $89,600
Oregon $105,200
Pennsylvania $143,620
Rhode Island $118,380
South Carolina $109,980
Tennessee $82,270
Texas $98,960
Utah $66,970
Vermont $112,670
Virginia $121,960
Washington $148,530
West Virginia $105,150
Wisconsin $113,020

Tools & Technologies Used by Advertising and Promotions Managers

Below is a list of the types of tools and technologies that Advertising and Promotions Managers may use on a daily basis:

  • Microsoft Excel
  • Microsoft Word
  • Microsoft Office
  • JavaScript
  • Microsoft PowerPoint
  • Microsoft Outlook
  • Web browser software
  • Microsoft Access
  • Data visualization software
  • Microsoft Windows
  • Adobe Systems Adobe Acrobat
  • Adobe Systems Adobe Photoshop
  • Database software
  • Facebook
  • Microsoft Publisher
  • Adobe Systems Adobe Illustrator
  • Adobe Systems Adobe InDesign
  • Adobe Systems Adobe Dreamweaver
  • Salesforce software
  • YouTube

How do I Become an Advertising & Promotions Manager?

What kind of Advertising and Promotions Manager requirements are there?

Advertising & Promotions Manager Degree Level

How Long Does it Take to Become an Advertising & Promotions Manager?

Advertising & Promotions Manager Work Experience

Where Advertising and Promotions Managers Are Employed

Advertising & Promotions Manager Sectors

The table below shows some of the most common industries where those employed in this career field work.

Advertising & Promotions Manager Industries

Are you already one of the many Advertising and Promotions Manager in the United States? If you’re thinking about changing careers, these fields are worth exploring:

References:

Image Credit: Nick Youngson via Creative Commons 3 - CC BY-SA 3.0

More about our data sources and methodologies.

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