What Does it Take to Be an Advertising and Promotions Manager?
Advertising & Promotions Manager Job Description Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Daily Life Of an Advertising & Promotions Manager
- Create media notices about events.
- Prepare and negotiate advertising and sales contracts.
- Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
- Contact organizations to explain services and facilities offered.
- Track program budgets, expenses, and campaign response rates to evaluate each campaign based on program objectives and industry norms.
- Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
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What an Advertising & Promotions Manager Should Know
When polled, Advertising and Promotions Managers say the following skills are most frequently used in their jobs:
Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Social Perceptiveness: Being aware of others' reactions and understanding why they react as they do.
Speaking: Talking to others to convey information effectively.
Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Writing: Communicating effectively in writing as appropriate for the needs of the audience.
Reading Comprehension: Understanding written sentences and paragraphs in work related documents.
Related Job Titles
- Client Services Director
- Media Promoter
- Account Director
- Advertising Agency Manager
- Brand Manager
Advertising & Promotions Manager Job Outlook
There were about 31,300 jobs for Advertising and Promotions Manager in 2016 (in the United States). New jobs are being produced at a rate of 5.4% which is above the national average. The Bureau of Labor Statistics predicts 1,700 new jobs for Advertising and Promotions Manager by 2026. The BLS estimates 3,400 yearly job openings in this field.
The states with the most job growth for Advertising & Promotions Manager are Utah, Washington, and Colorado. Watch out if you plan on working in West Virginia, Vermont, or New Mexico. These states have the worst job growth for this type of profession.
What is the Average Salary of an Advertising & Promotions Manager
The typical yearly salary for Advertising and Promotions Managers is somewhere between $57,150 and $208,000.
Advertising and Promotions Managers who work in New York, Washington, or New Jersey, make the highest salaries.
Below is a list of the median annual salaries for Advertising and Promotions Managers in different U.S. states.
| State | Annual Mean Salary |
|---|---|
| Alabama | $110,480 |
| Alaska | $96,180 |
| Arizona | $83,700 |
| Arkansas | $120,990 |
| California | $137,630 |
| Colorado | $122,970 |
| Connecticut | $116,660 |
| Delaware | $140,380 |
| District of Columbia | $143,600 |
| Florida | $98,480 |
| Georgia | $146,390 |
| Hawaii | $108,620 |
| Idaho | $66,860 |
| Illinois | $123,390 |
| Indiana | $90,440 |
| Iowa | $113,030 |
| Kansas | $100,970 |
| Kentucky | $99,080 |
| Louisiana | $75,450 |
| Maine | $90,510 |
| Maryland | $115,010 |
| Massachusetts | $132,370 |
| Michigan | $124,670 |
| Minnesota | $133,480 |
| Mississippi | $77,770 |
| Missouri | $128,040 |
| Nebraska | $106,780 |
| Nevada | $127,720 |
| New Hampshire | $89,000 |
| New Jersey | $158,140 |
| New Mexico | $81,210 |
| New York | $174,870 |
| North Carolina | $132,250 |
| Ohio | $127,080 |
| Oklahoma | $89,600 |
| Oregon | $105,200 |
| Pennsylvania | $143,620 |
| Rhode Island | $118,380 |
| South Carolina | $109,980 |
| Tennessee | $82,270 |
| Texas | $98,960 |
| Utah | $66,970 |
| Vermont | $112,670 |
| Virginia | $121,960 |
| Washington | $148,530 |
| West Virginia | $105,150 |
| Wisconsin | $113,020 |
What Tools & Technology do Advertising and Promotions Managers Use?
Although they’re not necessarily needed for all jobs, the following technologies are used by many Advertising and Promotions Managers:
- Microsoft Excel
- Microsoft Word
- Microsoft Office
- JavaScript
- Microsoft PowerPoint
- Microsoft Outlook
- Web browser software
- Microsoft Access
- Data visualization software
- Microsoft Windows
- Adobe Systems Adobe Acrobat
- Adobe Systems Adobe Photoshop
- Database software
- Microsoft Publisher
- Adobe Systems Adobe Illustrator
- Adobe Systems Adobe InDesign
- Adobe Systems Adobe Dreamweaver
- Salesforce software
- YouTube
Becoming an Advertising & Promotions Manager
What education or degrees do I need to become an Advertising and Promotions Manager?
What work experience do I need to become an Advertising & Promotions Manager?
Who Employs Advertising and Promotions Managers?
The table below shows the approximate number of Advertising and Promotions Managers employed by various industries.
Similar Careers
Career changers with experience as an Advertising and Promotions Manager sometimes find work in one of the following fields:
References:
Image Credit: Nick Youngson via Creative Commons 3 - CC BY-SA 3.0
More about our data sources and methodologies.
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