What is an Advertising Sales Agent?
Advertising Sales Agent Example Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or the Internet. Includes individuals who obtain leases for outdoor advertising sites or persuade retailers to use sales promotion display items.
Advertising Sales Agent Responsibilities
- Obtain and study information about clients’ products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
- Arrange for commercial taping sessions and accompany clients to sessions.
- Process all correspondence and paperwork related to accounts.
- Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
- Write sales outlines for use by staff.
- Write copy as part of layout.
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Skills Needed to be an Advertising Sales Agent
Below is a list of the skills most Advertising Sales Agents say are important on the job.
Speaking: Talking to others to convey information effectively.
Persuasion: Persuading others to change their minds or behavior.
Social Perceptiveness: Being aware of others’ reactions and understanding why they react as they do.
Service Orientation: Actively looking for ways to help people.
Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Negotiation: Bringing others together and trying to reconcile differences.
Types of Advertising Sales Agent
- Advertising Account Representative
- Solicitor
- Accounts Executive
- Sales Consultant
- Site Promotion Agent
Advertising Sales Agent Job Outlook
In 2016, there was an estimated number of 149,900 jobs in the United States for Advertising Sales Agent. There is little to no growth in job opportunities for Advertising Sales Agent. Due to new job openings and attrition, there will be an average of 17,700 job openings in this field each year.
The states with the most job growth for Advertising Sales Agent are Washington, Tennessee, and Utah. Watch out if you plan on working in Maine, Wisconsin, or Alaska. These states have the worst job growth for this type of profession.
Average Advertising Sales Agents Salary
Advertising Sales Agents make between $24,670 and $114,810 a year.
Advertising Sales Agents who work in New Jersey, Connecticut, or New York, make the highest salaries.
How much do Advertising Sales Agents make in different U.S. states?
| State | Annual Mean Salary |
|---|---|
| Alabama | $43,560 |
| Alaska | $52,780 |
| Arizona | $48,310 |
| Arkansas | $47,320 |
| California | $70,720 |
| Colorado | $56,500 |
| Connecticut | $88,990 |
| Delaware | $57,810 |
| District of Columbia | $77,870 |
| Florida | $59,500 |
| Georgia | $60,750 |
| Hawaii | $67,740 |
| Idaho | $43,740 |
| Illinois | $60,010 |
| Indiana | $53,680 |
| Iowa | $39,560 |
| Kansas | $51,450 |
| Kentucky | $50,680 |
| Louisiana | $43,880 |
| Maine | $47,250 |
| Maryland | $63,030 |
| Massachusetts | $67,260 |
| Michigan | $51,960 |
| Minnesota | $58,440 |
| Mississippi | $36,860 |
| Missouri | $50,900 |
| Montana | $45,600 |
| Nebraska | $54,700 |
| Nevada | $60,350 |
| New Hampshire | $55,180 |
| New Jersey | $84,160 |
| New Mexico | $44,580 |
| New York | $84,310 |
| North Carolina | $61,120 |
| North Dakota | $55,430 |
| Ohio | $53,040 |
| Oklahoma | $61,690 |
| Oregon | $50,110 |
| Pennsylvania | $62,210 |
| South Carolina | $53,240 |
| South Dakota | $48,690 |
| Tennessee | $52,750 |
| Texas | $58,440 |
| Utah | $64,310 |
| Vermont | $50,040 |
| Virginia | $55,360 |
| Washington | $63,760 |
| West Virginia | $45,980 |
| Wisconsin | $52,360 |
| Wyoming | $51,580 |
Tools & Technologies Used by Advertising Sales Agents
Although they’re not necessarily needed for all jobs, the following technologies are used by many Advertising Sales Agents:
- Microsoft Excel
- Microsoft Word
- Microsoft Office
- Microsoft PowerPoint
- Microsoft Outlook
- Web browser software
- Microsoft Access
- Email software
- Adobe Systems Adobe Photoshop
- Microsoft Dynamics
- Microsoft Publisher
- FileMaker Pro
- Adobe Systems Adobe InDesign
- Salesforce software
- Customer relationship management CRM software
- Google AdWords
- QuarkXPress
- Contact management software
Becoming an Advertising Sales Agent
What education or degrees do I need to become an Advertising Sales Agent?
How many years of work experience do I need?
Where do Advertising Sales Agents Work?
The table below shows the approximate number of Advertising Sales Agents employed by various industries.
Related Careers
Those thinking about becoming an Advertising Sales Agent might also be interested in the following careers:
- Agents and Business Managers of Artists, Performers, and Athletes
- Meeting, Convention, and Event Planners
Those who work as an Advertising Sales Agent sometimes switch careers to one of these choices:
References:
Image Credit: Nick Nijhuis via Attribution-ShareAlike 4.0 International (CC BY-SA 4.0)
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