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Search Marketing Strategist

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What Do Search Marketing Strategist Do?

Position Description Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

Life As a Search Marketing Strategist: What Do They Do?

  • Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
  • Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).
  • Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.
  • Collaborate with web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format.
  • Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.
  • Execute or manage social media campaigns to inform search marketing tactics.

Skills Needed to be a Search Marketing Strategist

When polled, Search Marketing Strategists say the following skills are most frequently used in their jobs:

Reading Comprehension: Understanding written sentences and paragraphs in work related documents.

Complex Problem Solving: Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

Speaking: Talking to others to convey information effectively.

Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Active Learning: Understanding the implications of new information for both current and future problem-solving and decision-making.

Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Types of Search Marketing Strategist

  • Social Media Strategist
  • Search Marketing Analyst
  • Director of Audience Generation, Search, & Analytics
  • Search Engine Optimization Manager (SEO Manager)
  • Usability Strategist

Search Marketing Strategist Job Outlook

In the United States, there were 287,200 jobs for Search Marketing Strategist in 2016. New jobs are being produced at a rate of 9.3% which is above the national average. The Bureau of Labor Statistics predicts 26,600 new jobs for Search Marketing Strategist by 2026. The BLS estimates 22,400 yearly job openings in this field.

Forecasted Number of Jobs for Search Marketing Strategists in U.S.

The states with the most job growth for Search Marketing Strategist are Washington, Utah, and Nevada. Watch out if you plan on working in Alaska, Maryland, or Mississippi. These states have the worst job growth for this type of profession.

Salary for a Search Marketing Strategist

The average yearly salary of a Search Marketing Strategist ranges between $47,350 and $144,820.

Salary Ranges for Search Marketing Strategists

Search Marketing Strategists who work in District of Columbia, Maryland, or New Hampshire, make the highest salaries.

How much do Search Marketing Strategists make in each U.S. state?

State Annual Mean Salary
Alabama $87,060
Alaska $98,830
Arizona $85,010
Arkansas $73,670
California $103,270
Colorado $102,470
Connecticut $100,340
District of Columbia $117,540
Florida $78,900
Georgia $90,140
Hawaii $89,960
Idaho $80,610
Indiana $79,310
Iowa $78,810
Kansas $79,300
Kentucky $79,420
Louisiana $66,600
Maine $79,790
Maryland $113,330
Massachusetts $92,110
Michigan $76,400
Minnesota $81,650
Mississippi $81,280
Missouri $82,610
Montana $68,430
Nebraska $86,230
Nevada $72,610
New Hampshire $112,440
New Jersey $99,210
New Mexico $79,540
New York $90,750
North Carolina $88,650
North Dakota $70,730
Ohio $82,440
Oklahoma $78,490
Oregon $79,610
Pennsylvania $87,040
Rhode Island $81,290
South Carolina $92,100
South Dakota $81,250
Tennessee $74,000
Texas $90,290
Utah $76,890
Vermont $72,220
Virginia $105,270
Washington $91,620
West Virginia $83,660
Wisconsin $74,600
Wyoming $75,780

What Tools & Technology do Search Marketing Strategists Use?

Although they’re not necessarily needed for all jobs, the following technologies are used by many Search Marketing Strategists:

  • Microsoft Excel
  • Microsoft Word
  • Microsoft Office
  • Hypertext markup language HTML
  • JavaScript
  • Microsoft PowerPoint
  • Microsoft Outlook
  • Web browser software
  • Microsoft Access
  • MySQL
  • Email software
  • Microsoft Project
  • Microsoft Visio
  • Adobe Systems Adobe Photoshop
  • Structured query language SQL
  • Microsoft Dynamics
  • Facebook
  • Microsoft SQL Server
  • PHP: Hypertext preprocessor
  • Adobe Systems Adobe Dreamweaver

Becoming a Search Marketing Strategist

Individuals working as a Search Marketing Strategist have obtained the following education levels:

Search Marketing Strategist Degree Level

How Long Does it Take to Become a Search Marketing Strategist?

Search Marketing Strategist Work Experience

Who Employs Search Marketing Strategists?

Search Marketing Strategist Sectors

Below are examples of industries where Search Marketing Strategists work:

Search Marketing Strategist Industries

References:

Image Credit: Negative Space via CC0 License

More about our data sources and methodologies.

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