What Do Search Marketing Strategist Do?
Position Description Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
Life As a Search Marketing Strategist: What Do They Do?
- Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
- Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).
- Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.
- Collaborate with web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format.
- Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.
- Execute or manage social media campaigns to inform search marketing tactics.
Skills Needed to be a Search Marketing Strategist
When polled, Search Marketing Strategists say the following skills are most frequently used in their jobs:
Reading Comprehension: Understanding written sentences and paragraphs in work related documents.
Complex Problem Solving: Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Speaking: Talking to others to convey information effectively.
Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Active Learning: Understanding the implications of new information for both current and future problem-solving and decision-making.
Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Types of Search Marketing Strategist
- Social Media Strategist
- Search Marketing Analyst
- Director of Audience Generation, Search, & Analytics
- Search Engine Optimization Manager (SEO Manager)
- Usability Strategist
Search Marketing Strategist Job Outlook
In the United States, there were 287,200 jobs for Search Marketing Strategist in 2016. New jobs are being produced at a rate of 9.3% which is above the national average. The Bureau of Labor Statistics predicts 26,600 new jobs for Search Marketing Strategist by 2026. The BLS estimates 22,400 yearly job openings in this field.
The states with the most job growth for Search Marketing Strategist are Washington, Utah, and Nevada. Watch out if you plan on working in Alaska, Maryland, or Mississippi. These states have the worst job growth for this type of profession.
Salary for a Search Marketing Strategist
The average yearly salary of a Search Marketing Strategist ranges between $47,350 and $144,820.
Search Marketing Strategists who work in District of Columbia, Maryland, or New Hampshire, make the highest salaries.
How much do Search Marketing Strategists make in each U.S. state?
|State||Annual Mean Salary|
|District of Columbia||$117,540|
What Tools & Technology do Search Marketing Strategists Use?
Although they’re not necessarily needed for all jobs, the following technologies are used by many Search Marketing Strategists:
- Microsoft Excel
- Microsoft Word
- Microsoft Office
- Hypertext markup language HTML
- Microsoft PowerPoint
- Microsoft Outlook
- Web browser software
- Microsoft Access
- Email software
- Microsoft Project
- Microsoft Visio
- Adobe Systems Adobe Photoshop
- Structured query language SQL
- Microsoft Dynamics
- Microsoft SQL Server
- PHP: Hypertext preprocessor
- Adobe Systems Adobe Dreamweaver
Becoming a Search Marketing Strategist
Individuals working as a Search Marketing Strategist have obtained the following education levels:
How Long Does it Take to Become a Search Marketing Strategist?
Who Employs Search Marketing Strategists?
Below are examples of industries where Search Marketing Strategists work:
More about our data sources and methodologies.