All About Public Relations Specialists
Position Description Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.
Daily Life Of a PR Specialist
- Prepare or deliver speeches to further public relations objectives.
- Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
- Purchase advertising space or time as required to promote client’s product or agenda.
- Develop marketing campaigns for environmental technologies or services.
- Confer with production or support personnel to produce or coordinate production of advertisements or promotions.
- Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
PR Specialist Required Skills
Public Relations Specialists state the following job skills are important in their day-to-day work.
Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Speaking: Talking to others to convey information effectively.
Social Perceptiveness: Being aware of others’ reactions and understanding why they react as they do.
Writing: Communicating effectively in writing as appropriate for the needs of the audience.
Time Management: Managing one’s own time and the time of others.
Coordination: Adjusting actions in relation to others’ actions.
Other PR Specialist Job Titles
- Environmental Communications Specialist
- Shelter Advocate
- Communications Director
- Media Buyer
- Promotion Specialist
Job Outlook for Public Relations Specialists
In the United States, there were 259,600 jobs for Public Relations Specialist in 2016. New jobs are being produced at a rate of 8.9% which is above the national average. The Bureau of Labor Statistics predicts 23,000 new jobs for Public Relations Specialist by 2026. There will be an estimated 28,200 positions for PR Specialist per year.
The states with the most job growth for PR Specialist are Utah, Nevada, and Colorado. Watch out if you plan on working in Maine, West Virginia, or Mississippi. These states have the worst job growth for this type of profession.
Salary for a PR Specialist
The typical yearly salary for Public Relations Specialists is somewhere between $33,690 and $112,310.
Public Relations Specialists who work in District of Columbia, Virginia, or New Jersey, make the highest salaries.
How much do Public Relations Specialists make in each U.S. state?
|State||Annual Mean Salary|
|District of Columbia||$107,490|
What Tools & Technology do Public Relations Specialists Use?
Below is a list of the types of tools and technologies that Public Relations Specialists may use on a daily basis:
- Microsoft Excel
- Microsoft Word
- Microsoft Office
- Hypertext markup language HTML
- Microsoft PowerPoint
- Microsoft Outlook
- Web browser software
- Data entry software
- Microsoft Project
- Adobe Systems Adobe Acrobat
- Microsoft SharePoint
- Adobe Systems Adobe Photoshop
- Microsoft Dynamics
- Microsoft Publisher
- Google Docs
- FileMaker Pro
- Adobe Systems Adobe Illustrator
- Adobe Systems Adobe InDesign
How to Become a PR Specialist
What education is needed to be a Public Relations Specialist?
How many years of work experience do I need?
Public Relations Specialists Sector
Below are examples of industries where Public Relations Specialists work:
Those thinking about becoming a Public Relations Specialist might also be interested in the following careers:
- Self-Enrichment Education Teachers
- First-Line Supervisors of Office and Administrative Support Workers
- Medical and Health Services Managers
Are you already one of the many Public Relations Specialist in the United States? If you’re thinking about changing careers, these fields are worth exploring:
More about our data sources and methodologies.