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Public Relations Specialist

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All About Public Relations Specialists

Occupation Description Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.

What Do Public Relations Specialists Do On a Daily Basis?

  • Respond to requests for information from the media or designate an appropriate spokesperson or information source.
  • Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
  • Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
  • Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.
  • Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
  • Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.

Qualities of a PR Specialist

Below is a list of the skills most Public Relations Specialists say are important on the job.

Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Speaking: Talking to others to convey information effectively.

Social Perceptiveness: Being aware of others' reactions and understanding why they react as they do.

Writing: Communicating effectively in writing as appropriate for the needs of the audience.

Time Management: Managing one’s own time and the time of others.

Coordination: Adjusting actions in relation to others' actions.

Other PR Specialist Job Titles

  • Marketing Specialist
  • Account Supervisor
  • Event Promoter
  • Political Advisor
  • Public Relations Counselor

PR Specialist Employment Estimates

In 2016, there was an estimated number of 259,600 jobs in the United States for Public Relations Specialist. New jobs are being produced at a rate of 8.9% which is above the national average. The Bureau of Labor Statistics predicts 23,000 new jobs for Public Relations Specialist by 2026. Due to new job openings and attrition, there will be an average of 28,200 job openings in this field each year.

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The states with the most job growth for PR Specialist are Utah, Nevada, and Colorado. Watch out if you plan on working in Maine, West Virginia, or Mississippi. These states have the worst job growth for this type of profession.

PR Specialist Salary

The average yearly salary of a PR Specialist ranges between $33,690 and $112,310.

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Public Relations Specialists who work in District of Columbia, Virginia, or New Jersey, make the highest salaries.

How much do Public Relations Specialists make in each U.S. state?

State Annual Mean Salary
Alabama $53,890
Alaska $70,070
Arizona $62,500
Arkansas $60,470
California $72,910
Colorado $66,510
Connecticut $73,600
Delaware $60,390
District of Columbia $107,490
Florida $60,920
Georgia $62,070
Hawaii $64,830
Idaho $64,380
Illinois $66,220
Indiana $53,870
Iowa $56,880
Kansas $56,170
Kentucky $50,580
Louisiana $53,390
Maine $57,510
Maryland $71,030
Massachusetts $68,610
Michigan $61,760
Minnesota $61,540
Mississippi $52,840
Missouri $59,940
Montana $56,720
Nebraska $51,300
Nevada $62,550
New Hampshire $59,970
New Jersey $75,670
New Mexico $58,350
New York $74,000
North Carolina $64,450
North Dakota $62,260
Ohio $62,740
Oklahoma $51,060
Oregon $66,800
Pennsylvania $61,510
Rhode Island $67,480
South Carolina $54,860
South Dakota $51,240
Tennessee $64,170
Texas $60,600
Utah $64,180
Vermont $58,200
Virginia $78,410
Washington $72,510
West Virginia $62,310
Wisconsin $61,060
Wyoming $58,430

What Tools do Public Relations Specialists Use?

Below is a list of the types of tools and technologies that Public Relations Specialists may use on a daily basis:

  • Microsoft Excel
  • Microsoft Word
  • Microsoft Office
  • Hypertext markup language HTML
  • JavaScript
  • Microsoft PowerPoint
  • Microsoft Outlook
  • Web browser software
  • Data entry software
  • Microsoft Project
  • Adobe Systems Adobe Acrobat
  • Microsoft SharePoint
  • Adobe Systems Adobe Photoshop
  • Microsoft Dynamics
  • Facebook
  • Microsoft Publisher
  • Google Docs
  • FileMaker Pro
  • Adobe Systems Adobe Illustrator
  • Adobe Systems Adobe InDesign

How to Become a PR Specialist

Are there Public Relations Specialists education requirements?

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How Long Does it Take to Become a PR Specialist?

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Where Public Relations Specialists Are Employed

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Public Relations Specialists work in the following industries:

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Similar Careers

Those interested in being a Public Relations Specialist may also be interested in:

Are you already one of the many Public Relations Specialist in the United States? If you’re thinking about changing careers, these fields are worth exploring:

References:

Image Credit: UNU-WIDER from Helsinki, Finland via Creative Commons Attribution 2.0 Generic

More about our data sources and methodologies.

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