What Do Public Relations Specialist Do?
Position Description Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.
Life As a PR Specialist
- Purchase advertising space or time as required to promote client’s product or agenda.
- Write press releases or other media communications to promote clients.
- Prepare or deliver speeches to further public relations objectives.
- Coach client representatives in effective communication with the public or with employees.
- Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
- Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
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Things a PR Specialist Should Know How to Do
Public Relations Specialists state the following job skills are important in their day-to-day work.
Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Speaking: Talking to others to convey information effectively.
Social Perceptiveness: Being aware of others’ reactions and understanding why they react as they do.
Writing: Communicating effectively in writing as appropriate for the needs of the audience.
Time Management: Managing one’s own time and the time of others.
Coordination: Adjusting actions in relation to others’ actions.
Types of Public Relations Specialist
- Public Relations Officer
- Content Strategist
- Service Promoter Salesperson
- Promotions Assistant
- Account Executive
Is There Job Demand for Public Relations Specialists?
There were about 259,600 jobs for Public Relations Specialist in 2016 (in the United States). New jobs are being produced at a rate of 8.9% which is above the national average. The Bureau of Labor Statistics predicts 23,000 new jobs for Public Relations Specialist by 2026. Due to new job openings and attrition, there will be an average of 28,200 job openings in this field each year.
The states with the most job growth for PR Specialist are Utah, Nevada, and Colorado. Watch out if you plan on working in Maine, West Virginia, or Mississippi. These states have the worst job growth for this type of profession.
How Much Does a PR Specialist Make?
The average yearly salary of a PR Specialist ranges between $33,690 and $112,310.
Public Relations Specialists who work in District of Columbia, Virginia, or New Jersey, make the highest salaries.
How much do Public Relations Specialists make in different U.S. states?
| State | Annual Mean Salary |
|---|---|
| Alabama | $53,890 |
| Alaska | $70,070 |
| Arizona | $62,500 |
| Arkansas | $60,470 |
| California | $72,910 |
| Colorado | $66,510 |
| Connecticut | $73,600 |
| Delaware | $60,390 |
| District of Columbia | $107,490 |
| Florida | $60,920 |
| Georgia | $62,070 |
| Hawaii | $64,830 |
| Idaho | $64,380 |
| Illinois | $66,220 |
| Indiana | $53,870 |
| Iowa | $56,880 |
| Kansas | $56,170 |
| Kentucky | $50,580 |
| Louisiana | $53,390 |
| Maine | $57,510 |
| Maryland | $71,030 |
| Massachusetts | $68,610 |
| Michigan | $61,760 |
| Minnesota | $61,540 |
| Mississippi | $52,840 |
| Missouri | $59,940 |
| Montana | $56,720 |
| Nebraska | $51,300 |
| Nevada | $62,550 |
| New Hampshire | $59,970 |
| New Jersey | $75,670 |
| New Mexico | $58,350 |
| New York | $74,000 |
| North Carolina | $64,450 |
| North Dakota | $62,260 |
| Ohio | $62,740 |
| Oklahoma | $51,060 |
| Oregon | $66,800 |
| Pennsylvania | $61,510 |
| Rhode Island | $67,480 |
| South Carolina | $54,860 |
| South Dakota | $51,240 |
| Tennessee | $64,170 |
| Texas | $60,600 |
| Utah | $64,180 |
| Vermont | $58,200 |
| Virginia | $78,410 |
| Washington | $72,510 |
| West Virginia | $62,310 |
| Wisconsin | $61,060 |
| Wyoming | $58,430 |
What Tools do Public Relations Specialists Use?
Although they’re not necessarily needed for all jobs, the following technologies are used by many Public Relations Specialists:
- Microsoft Excel
- Microsoft Word
- Microsoft Office
- Hypertext markup language HTML
- JavaScript
- Microsoft PowerPoint
- Microsoft Outlook
- Web browser software
- Data entry software
- Microsoft Project
- Adobe Systems Adobe Acrobat
- Microsoft SharePoint
- Adobe Systems Adobe Photoshop
- Microsoft Dynamics
- Microsoft Publisher
- Google Docs
- FileMaker Pro
- Adobe Systems Adobe Illustrator
- Adobe Systems Adobe InDesign
How to Become a PR Specialist
Education needed to be a Public Relations Specialist:
What work experience do I need to become a PR Specialist?
Where Public Relations Specialists Are Employed
The table below shows the approximate number of Public Relations Specialists employed by various industries.
Similar Careers
Those interested in being a Public Relations Specialist may also be interested in:
- Self-Enrichment Education Teachers
- First-Line Supervisors of Office and Administrative Support Workers
- Clergy
- Medical and Health Services Managers
Those who work as a Public Relations Specialist sometimes switch careers to one of these choices:
References:
Image Credit: UNU-WIDER from Helsinki, Finland via Creative Commons Attribution 2.0 Generic
More about our data sources and methodologies.
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