Find Grad Schools

Study Area & Zipcode

Specialized Sales Major

Find Schools Near

Specialized Sales

220 Master's Degrees Annually
#202 in Popularity (Master's)
$45,080 Median Salary

Types of Degrees Specialized Sales Majors Are Getting

The following table lists how many specialized sales, merchandising and marketing graduations there were in 2018-2019 for each degree level.

Education Level Number of Grads
Master’s Degree 220
Graduate Certificate 1

What Specialized Sales Majors Need to Know

O*NET surveyed people in occupations related to specialized marketing and asked them what knowledge areas, skills, and abilities were important for their jobs. The responses were rated on a scale of 1 to 5 with 5 being most important.

Knowledge Areas for Specialized Marketing Majors

Specialized Marketing majors often go into careers in which the following knowledge areas are important:

undefined
  • Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

Skills for Specialized Marketing Majors

When studying specialized marketing, you’ll learn many skills that will help you be successful in a wide range of jobs - even those that do not require a degree in the field. The following is a list of some of the most common skills needed for careers associated with this major:

undefined
  • Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Speaking - Talking to others to convey information effectively.
  • Persuasion - Persuading others to change their minds or behavior.
  • Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
  • Social Perceptiveness - Being aware of others’ reactions and understanding why they react as they do.

Abilities for Specialized Marketing Majors

Specialized Marketing majors often go into careers where the following abilities are vital:

undefined
  • Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
  • Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
  • Speech Clarity - The ability to speak clearly so others can understand you.
  • Speech Recognition - The ability to identify and understand the speech of another person.
  • Written Comprehension - The ability to read and understand information and ideas presented in writing.

What Can You Do With a Specialized Sales Major?

Below is a list of occupations associated with specialized marketing:

Job Title Job Growth Rate Median Salary
First-Line Supervisors of Non-Retail Sales Workers 4.9% $73,390
First-Line Supervisors of Retail Sales Workers 3.8% $39,630
Lodging Managers 4.0% $53,390
Parts Salespersons 5.0% $30,430
Sales Agents, Financial Services 6.2% $64,120
Sales Agents, Securities and Commodities 6.2% $64,120
Sales and Related Workers 10.6% $33,220
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products 5.2% $58,510

Who Is Getting a Master’s Degree in Specialized Sales?

220 Master's Degrees Annually
80% Percent Women
17% Percent Racial-Ethnic Minorities*
This major is dominated by women with about 80% of recent graduates being female.

Racial-Ethnic Diversity

At the countrywide level, the racial-ethnic distribution of specialized marketing majors is as follows:

Racial-Ethnic Diversity of Specialized Marketing Students with Master's Degrees
Race/Ethnicity Number of Grads
Asian 11
Black or African American 17
Hispanic or Latino 8
White 71
International Students 96
Other Races/Ethnicities 17

Geographic Diversity

Americans aren’t the only ones with an interest in Specialized Marketing. About 43.6% of those with this major are international students. The most popular countries for students from outside the country are:

  • South Korea
  • China
  • Canada
  • Taiwan
  • Japan

How Much Do Specialized Sales Majors Make?

Master’s Degree Starting Salary

The U.S. Department of Education found that students who graduated in 2015-2017 with a master’s degree in specialized sales, merchandising and marketing made a median starting salary of $85,500 per year. During this timeframe, most salaries fell between $61,950 (25th percentile) and $109,050 (75th percentile).

undefined

We don’t know for sure if all of these people took jobs related to specialized marketing so take that into consideration.

Salaries According to BLS

Specialized Marketing majors often go into careers where salaries can range from $40,480 to $69,480 (25th to 75th percentile). This range includes all degree levels, so the salary for a person with just a bachelor’s degree may be a little less and the one for a person with an advanced degree may be a little more.

To put that into context, according to BLS data from the first quarter of 2020, the typical high school graduate makes between $30,000 and $57,900 a year (25th through 75th percentile). The average person with a bachelor’s degree (any field) makes between $45,600 and $99,000. Advanced degree holders make the most with salaries between $55,600 and $125,400.

Median Salary for a Specialized Sales Major  ( 40480 to 69480 )
0K
250K
Median Salary for a High School Graduate  ( 30000 to 57900 )
0K
250K
Median Salary for a Bachelor's Degree Holder  ( 45600 to 99000 )
0K
250K
Median Salary for an Advanced Degree Holder  ( 55600 to 125400 )
0K
250K

Some careers associated with specialized marketing require an advanced degree while some may not even require a bachelor’s. Whatever the case may be, pursuing more education usually means that more career options will be available to you.

Find out what the typical degree level is for specialized marketing careers below.

undefined
Education Level Percentage of Workers
Less than a High School Diploma 11.1%
High School Diploma - or the equivalent (for example, GED) 31.8%
Post-Secondary Certificate - awarded for training completed after high school (for example, in agriculture or natural resources, computer services, personal or culinary services, engineering technologies, healthcare, construction trades, mechanic and repair technologies, or precision production) 4.9%
Some College Courses 5.6%
Associate’s Degree (or other 2-year degree) 11.9%
Bachelor’s Degree 32.9%
Post-Baccalaureate Certificate - awarded for completion of an organized program of study; designed for people who have completed a Baccalaureate degree but do not meet the requirements of academic degrees carrying the title of Master. 1.3%
Master’s Degree 1.2%
Post-Master’s Certificate - awarded for completion of an organized program of study; designed for people who have completed a Master’s degree but do not meet the requirements of academic degrees at the doctoral level. 0.1%

Online Specialized Sales Programs

In the 2018-2019 academic year, 217 schools offered some type of specialized sales, merchandising and marketing program. The following table lists the number of programs by degree level, along with how many schools offered online courses in the field.

Degree Level Colleges Offering Programs Colleges Offering Online Classes
Certificate (Less Than 1 Year) 50 4
Certificate (1-2 years) 56 1
Certificate (2-4 Years) 0 0
Associate’s Degree 96 13
Bachelor’s Degree 5 0
Post-Baccalaureate 50 4
Master’s Degree 11 2
Post-Master’s 2 0
Doctor’s Degree (Research) 0 0
Doctor’s Degree (Professional Practice) 0 0
Doctor’s Degree (Other) 0 0

Is a Degree in Specialized Sales Worth It?

The median salary for a specialized marketing grad is $45,080 per year. This is based on the weighted average of the most common careers associated with the major.

This is 13% more than the average salary for an individual holding a high school degree. This adds up to a gain of about $103,600 after 20 years!

undefined

You may also be interested in one of the following majors related to specialized marketing.

Major Number of Grads
Business Administration & Management 135,757
Accounting 21,904
Management Sciences & Quantitative Methods 14,136
Human Resource Management 10,770
General Business/Commerce 10,236
Finance & Financial Management 6,277
Marketing 3,308
Management Information Systems 3,158
International Business 2,417
Entrepreneurial Studies 1,778
Taxation 1,611
Other Business, Management & Marketing 1,240
Real Estate 1,186
Hospitality Management 1,072
General Sales & Marketing 637
Construction Management 507
Business/Managerial Economics 267
Insurance 173
Business/Corporate Communications 80
Telecommunications Management 38
Business Support & Assistant Services 0

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

Featured Schools

Find Graduate Schools Near You

Our free school finder matches students with accredited graduate schools across the U.S.