Marketing at Western Carolina University

What traits are you looking for in a marketing school? To help you decide if Western Carolina University is right for you, we've gathered the following information about the school's marketing program.

WCU is located in Cullowhee, North Carolina and approximately 12,243 students attend the school each year. During the 2020-2021 academic year, 24 students received their master's degree in marketing.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

WCU Marketing Degrees Available

• Master’s Degree in Marketing

Online Classes Are Available at WCU

Online courses are a good option for students who need a more flexible schedule that allows them to pursue an education when and where they want. Whether you're going to school part-time or full-time, you may find distance education the right choice for you.

WCU does offer online education options in marketing for the following degree levels for those interested in distance learning:

• Bachelor’s Degree
• Master’s Degree

WCU Marketing Rankings

Marketing Student Demographics at WCU

Take a look at the following statistics related to the make-up of the marketing majors at Western Carolina University.

WCU Marketing Master’s Program

Of the 24 marketing students who graduated with a master's degree in 2020-2021 from WCU, about 42% were men and 58% were women. Nationwide, master's degree programs only see 35% men graduate in marketing each year. WCU does a better job at serving the male population as it supports 7% more men than average.

Of the students who received a marketing master's degree from WCU, 54% were white. This is above average for this degree on the natiowide level. In the marketing master's program at this school, racial-ethnic minorities make up 46% of degree recipients. That is 16% better than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from Western Carolina University with a master's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	5
Hispanic or Latino	3
White	13
International Students	0
Other Races/Ethnicities	3

Related Majors

• Accounting
• Human Resource Management
• Business Administration & Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for NC, the home state for Western Carolina University.

Occupation	Jobs in NC	Average Salary in NC
Market Research Analysts and Marketing Specialists	17,450	$69,170
Sales Managers	6,790	$147,690
Marketing Managers	6,150	$145,180
Business Professors	3,440	$88,470
Survey Researchers	350	$80,960

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online

More about our data sources and methodologies.