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Marketing at Western Carolina University

If you plan to study Marketing, take a look at what Western Carolina University. The following information will help you decide if it is a good fit for you.

Western Carolina University sits in Cullowhee, NC.

During the most recent reporting year, 170 marketing graduations were recorded at Western Carolina University.

Online & Distance Learning at Western Carolina University

Online coursework is an option at Western Carolina University. Of 11,686 students, 2,836 (24%) were enrolled entirely in distance education and 3,047 (26%) took at least some classes online.

Marketing Rankings at Western Carolina University

Use these rankings to compare Western Carolina University’s Marketing program to other colleges that offer this major.

Master’s-Level Rankings

Ranking	Scope	Rank
Best Value	North Carolina	#4 of 14
Best Schools (Quality)	North Carolina	#11 of 14
Best Value	Southeast (Region)	#41 of 155
Best Schools (Quality)	Southeast (Region)	#73 of 155
Best Value	Nationwide	#152 of 642
Best Schools (Quality)	Nationwide	#391 of 645

Earnings for Marketing Graduates from Western Carolina University

Students who complete Western Carolina University’s Marketing program report the following median earnings (per the U.S. Department of Education’s College Scorecard):

Years After Graduation	Median Earnings
1 year	$33,207
2 years	$37,896
3 years	$43,680
4 years	$51,579
5 years	$57,435

How do these earnings stack up against the rest of the school? Four years out, Marketing graduates from Western Carolina University earn a median of $51,579, compared with $52,554 for all Western Carolina University graduates — about 2% lower than the school-wide median.

Median Debt at Graduation

Typical debt at graduation for Marketing graduates from Western Carolina University comes in at $23,508.

Student Demographics & Diversity

The following sections describe the diversity of Marketing graduates at Western Carolina University, by degree type.

Program-wide, Marketing graduates at Western Carolina University are 48% women (81) and 52% men (89).

Marketing Bachelor’s Program at Western Carolina University

Of the 158 bachelor’s marketing graduates at Western Carolina University, 47% were women (75) and 53% were men (83).

The following table and chart show the race/ethnicity of Marketing bachelor’s degree recipients at Western Carolina University.

Race / Ethnicity	Number of Graduates
White	123
Hispanic / Latino	18
Black / African American	9
Asian	1
Two or More Races	5
International (Nonresident)	2

Minority students account for 21% of Marketing bachelor’s degree recipients at Western Carolina University, lower than the national average of 31%.*

Marketing Master’s Program at Western Carolina University

Among the 12 master’s marketing degrees awarded at Western Carolina University, 50% were women (6) and 50% were men (6).

The following table and chart show the race/ethnicity of Marketing master’s degree recipients at Western Carolina University.

Race / Ethnicity	Number of Graduates
White	5
Hispanic / Latino	2
Black / African American	2
Two or More Races	1
International (Nonresident)	2

Racial-ethnic minorities make up 42% of Marketing master’s degree recipients at Western Carolina University, higher than the national average of 35%.*

*The racial-ethnic minorities figure is the total number of graduates minus White, international (nonresident), and unknown-race graduates.

More Specific Marketing Concentrations at Western Carolina University

The Marketing program at Western Carolina University includes the following sub-specializations:

Concentration	Graduates
Marketing/Marketing Management	106
Other Marketing	64

Top-Paying Careers for Marketing Graduates

Students who finish Marketing program at Western Carolina University work across a variety of fields. The table below ranks the top-paying careers for Marketing graduates, ordered by median annual salary:

Occupation	Nationwide Median Wage
Market Research Analysts and Marketing Specialists	$124,518
Fundraisers	$118,069
Advertising and Promotions Managers	$113,521
Survey Researchers	$108,538
Fundraising Managers	$90,350
Marketing Managers	$90,143
Web and Digital Interface Designers	$88,198
Search Marketing Strategists	$85,177
Business Teachers, Postsecondary	$80,576
Sales Managers	$68,051

References

• IPEDS — Integrated Postsecondary Education Data System
• U.S. Department of Education — College Scorecard
• O*NET Online (Bureau of Labor Statistics)
• National Center for Education Statistics

More about our data sources and methodologies.