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Marketing at University of Wisconsin-Madison

What traits are you looking for in a school for Marketing, consider the program at University of Wisconsin-Madison. The following information will help you decide if it is a good fit for you.

University of Wisconsin-Madison is located in Madison, WI.

During the most recent reporting year, 260 marketing degrees were granted at University of Wisconsin-Madison.

Online & Distance Learning at University of Wisconsin-Madison

Online coursework is an option at University of Wisconsin-Madison. Of 51,044 students, 1,454 (3%) studied exclusively online and 10,996 (22%) took at least some classes online.

Marketing Rankings at University of Wisconsin-Madison

Rankings can help you compare University of Wisconsin-Madison’s Marketing program against peer institutions.

Master’s-Level Rankings

Ranking	Scope	Rank
Best Schools (Quality)	Great Lakes (Region)	#1 of 126
Best Schools (Quality)	Wisconsin	#1 of 25
Best Schools (Quality)	Nationwide	#3 of 645
Best Value	Wisconsin	#16 of 25
Best Value	Great Lakes (Region)	#42 of 125
Best Value	Nationwide	#174 of 642

Earnings for Marketing Graduates from University of Wisconsin-Madison

Students who complete University of Wisconsin-Madison’s Marketing program report the following median earnings (per the U.S. Department of Education’s College Scorecard):

Years After Graduation	Median Earnings
1 year	$57,692
2 years	$62,985
3 years	$76,060
4 years	$87,374
5 years	$111,217

Is this above or below average for the school? Four years after graduating, Marketing graduates from University of Wisconsin-Madison report median earnings of $87,374, compared with $74,335 for all University of Wisconsin-Madison graduates — about 18% higher than the school-wide median.

Median Debt at Graduation

The median debt for Marketing graduates from University of Wisconsin-Madison comes in at $20,500.

Student Demographics & Diversity

The following sections describe the student demographics for Marketing graduates at University of Wisconsin-Madison, by degree type.

Looking at the program as a whole, Marketing graduates at University of Wisconsin-Madison are 67% women (175) and 33% men (85).

Marketing Bachelor’s Program at University of Wisconsin-Madison

Among the 243 bachelor’s marketing degrees awarded at University of Wisconsin-Madison, 70% were women (169) and 30% were men (74).

The following table and chart show the race/ethnicity of Marketing bachelor’s degree recipients at University of Wisconsin-Madison.

Race / Ethnicity	Number of Graduates
White	169
Hispanic / Latino	23
Black / African American	7
Asian	14
Two or More Races	13
International (Nonresident)	5
Unknown	12

Racial-ethnic minorities make up 23% of Marketing bachelor’s degree recipients at University of Wisconsin-Madison, lower than the national average of 31%.*

Marketing Master’s Program at University of Wisconsin-Madison

Among the 17 master’s marketing graduates at University of Wisconsin-Madison, 35% were women (6) and 65% were men (11).

The following table and chart show the race/ethnicity of Marketing master’s degree recipients at University of Wisconsin-Madison.

Race / Ethnicity	Number of Graduates
White	9
Hispanic / Latino	2
Black / African American	2
Two or More Races	1
International (Nonresident)	3

Racial-ethnic minorities make up 29% of Marketing master’s degree recipients at University of Wisconsin-Madison, lower than the national average of 35%.*

*The racial-ethnic minorities figure is the total number of graduates minus White, international (nonresident), and unknown-race graduates.

More Specific Marketing Concentrations at University of Wisconsin-Madison

This Marketing program at University of Wisconsin-Madison includes the following sub-specializations:

Concentration	Graduates
Marketing/Marketing Management	260

Best-Paid Careers for Marketing Graduates

Those who complete Marketing program at University of Wisconsin-Madison go on to a range of careers. Here are the best-paid careers for Marketing majors, ordered by median annual salary:

Occupation	Nationwide Median Wage
Market Research Analysts and Marketing Specialists	$124,518
Fundraisers	$118,069
Advertising and Promotions Managers	$113,521
Survey Researchers	$108,538
Fundraising Managers	$90,350
Marketing Managers	$90,143
Web and Digital Interface Designers	$88,198
Search Marketing Strategists	$85,177
Business Teachers, Postsecondary	$80,576
Sales Managers	$68,051

References

• IPEDS — Integrated Postsecondary Education Data System
• U.S. Department of Education — College Scorecard
• O*NET Online (Bureau of Labor Statistics)
• National Center for Education Statistics

More about our data sources and methodologies.