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General Sales & Marketing at University of Wisconsin-Madison

What traits are you looking for in a school for General Sales & Marketing, consider the program at University of Wisconsin-Madison. Get started with the following essential facts.

University of Wisconsin-Madison is located in Madison, WI.

In the most recent year for which we have data, 273 general sales & marketing graduations were recorded at University of Wisconsin-Madison.

Online Class Availability at University of Wisconsin-Madison

Online coursework is an option at University of Wisconsin-Madison. Among 51,044 students, 1,454 (3%) studied exclusively online and 10,996 (22%) took at least some classes online.

Earnings for General Sales & Marketing Graduates from University of Wisconsin-Madison

Students who complete University of Wisconsin-Madison’s General Sales & Marketing program earn the following amounts (per the U.S. Department of Education’s College Scorecard):

Years After Graduation	Median Earnings
1 year	$52,840
2 years	$50,439
3 years	$55,958
4 years	$64,857
5 years	$73,814

How does this compare to the school overall? Four years out, General Sales & Marketing graduates from University of Wisconsin-Madison report median earnings of $64,857, compared with $74,335 for all University of Wisconsin-Madison graduates — about 13% lower than the school-wide median.

Median Debt at Graduation

The median debt for General Sales & Marketing graduates from University of Wisconsin-Madison comes in at $21,630.

Student Demographics & Diversity

The following sections describe the composition of General Sales & Marketing graduates at University of Wisconsin-Madison, broken down by degree level.

Program-wide, General Sales & Marketing graduates at University of Wisconsin-Madison are 72% women (196) and 28% men (77).

General Sales & Marketing Bachelor’s Program at University of Wisconsin-Madison

Of the 273 bachelor’s general sales & marketing degrees awarded at University of Wisconsin-Madison, 72% were women (196) and 28% were men (77).

The following table and chart show the race/ethnicity of General Sales & Marketing bachelor’s degree recipients at University of Wisconsin-Madison.

Race / Ethnicity	Number of Graduates
White	206
Hispanic / Latino	20
Black / African American	6
Asian	12
Native Hawaiian / Pacific Islander	1
Two or More Races	12
International (Nonresident)	12
Unknown	4

Minority students account for 19% of General Sales & Marketing bachelor’s degree recipients at University of Wisconsin-Madison, below the national average of 36%.*

*The racial-ethnic minorities figure is the total number of graduates minus White, international (nonresident), and unknown-race graduates.

More Specific General Sales & Marketing Concentrations at University of Wisconsin-Madison

The General Sales & Marketing program at University of Wisconsin-Madison includes the following sub-specializations:

Concentration	Graduates
Retailing & Retail Operations	269
Professional Sales	4

Best-Paid Careers for General Sales & Marketing Graduates

Those who complete General Sales & Marketing program at University of Wisconsin-Madison go on to a range of careers. The table below ranks the best-paid careers for General Sales & Marketing graduates, ordered by median annual salary:

Occupation	Nationwide Median Wage
Wholesale and Retail Buyers, Except Farm Products	$111,183
Business Teachers, Postsecondary	$80,576
Travel Agents	$65,314
Advertising Sales Agents	$63,488
Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel	$61,441
Sales and Related Workers, All Other	$60,515
First-Line Supervisors of Retail Sales Workers	$53,224
Purchasing Agents, Except Wholesale, Retail, and Farm Products	$45,048
Demonstrators and Product Promoters	$40,454
Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products	$39,468

References

• IPEDS — Integrated Postsecondary Education Data System
• U.S. Department of Education — College Scorecard
• O*NET Online (Bureau of Labor Statistics)
• National Center for Education Statistics

More about our data sources and methodologies.