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Marketing at University of Utah

If you are interested in studying Marketing, consider the program at University of Utah. The following information will help you decide if it is a good fit for you.

University of Utah is in Salt Lake City, UT.

For the most recent IPEDS reporting year, 155 marketing degrees were awarded at University of Utah.

Online Class Availability at University of Utah

Many students take online classes at University of Utah. Of 36,894 students, 2,249 (6%) were enrolled entirely in distance education and 15,066 (41%) took at least some classes online.

Earnings for Marketing Graduates from University of Utah

Those who finish University of Utah’s Marketing program report the following median earnings (per the U.S. Department of Education’s College Scorecard):

Years After Graduation	Median Earnings
1 year	$46,721
2 years	$46,478
3 years	$51,788
4 years	$68,614
5 years	$77,028

How do these earnings stack up against the rest of the school? At the four-year mark, Marketing graduates from University of Utah earn a median of $68,614, compared with $74,538 for all University of Utah graduates — about 8% lower than the school-wide median.

Median Debt at Graduation

The median debt for Marketing graduates from University of Utah comes in at $20,632.

Student Demographics & Diversity

The following sections describe the student demographics for Marketing graduates at University of Utah, broken down by degree level.

Looking at the program as a whole, Marketing graduates at University of Utah are 49% women (76) and 51% men (79).

Marketing Bachelor’s Program at University of Utah

Of the 155 bachelor’s marketing graduates at University of Utah, 49% were women (76) and 51% were men (79).

The following table and chart show the race/ethnicity of Marketing bachelor’s degree recipients at University of Utah.

Race / Ethnicity	Number of Graduates
White	112
Hispanic / Latino	23
Black / African American	2
Asian	3
American Indian / Alaska Native	1
Two or More Races	10
International (Nonresident)	4

Minority students account for 25% of Marketing bachelor’s degree recipients at University of Utah, lower than the national average of 31%.*

*The racial-ethnic minorities figure is the total number of graduates minus White, international (nonresident), and unknown-race graduates.

More Specific Marketing Concentrations at University of Utah

The Marketing program at University of Utah includes the following sub-specializations:

Concentration	Graduates
Marketing/Marketing Management	155

Best-Paid Careers for Marketing Graduates

Graduates of the Marketing program at University of Utah pursue many career paths. The table below ranks the highest-paying careers for Marketing majors, ordered by median annual salary:

Occupation	Nationwide Median Wage
Market Research Analysts and Marketing Specialists	$124,518
Fundraisers	$118,069
Advertising and Promotions Managers	$113,521
Survey Researchers	$108,538
Fundraising Managers	$90,350
Marketing Managers	$90,143
Web and Digital Interface Designers	$88,198
Search Marketing Strategists	$85,177
Business Teachers, Postsecondary	$80,576
Sales Managers	$68,051

References

• IPEDS — Integrated Postsecondary Education Data System
• U.S. Department of Education — College Scorecard
• O*NET Online (Bureau of Labor Statistics)
• National Center for Education Statistics

More about our data sources and methodologies.