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Marketing at University of South Florida

What traits are you looking for in a school for Marketing, you may want to check out the program at University of South Florida. Get started with the following essential facts.

University of South Florida is in Tampa, FL.

For the most recent IPEDS reporting year, 452 marketing degrees were awarded at University of South Florida.

Online Class Availability at University of South Florida

Online coursework is an option at University of South Florida. Among 49,622 students, 7,519 (15%) were enrolled entirely in distance education and 25,913 (52%) took at least some classes online.

Marketing Rankings at University of South Florida

Use these rankings to compare University of South Florida’s Marketing program to other colleges that offer this major.

Master’s-Level Rankings

Ranking	Scope	Rank
Best Schools (Quality)	Florida	#5 of 26
Best Value	Florida	#5 of 26
Best Value	Southeast (Region)	#10 of 155
Best Schools (Quality)	Southeast (Region)	#26 of 155
Best Value	Nationwide	#45 of 642
Best Schools (Quality)	Nationwide	#153 of 645

Earnings for Marketing Graduates from University of South Florida

Graduates of University of South Florida’s Marketing program earn at the following median levels (per the U.S. Department of Education’s College Scorecard):

Years After Graduation	Median Earnings
1 year	$39,741
2 years	$40,379
3 years	$46,093
4 years	$54,019
5 years	$63,056

How do these earnings stack up against the rest of the school? At the four-year mark, Marketing graduates from University of South Florida earn a median of $54,019, compared with $58,776 for all University of South Florida graduates — about 8% lower than the school-wide median.

Median Debt at Graduation

The median debt for Marketing graduates from University of South Florida stands at $19,431.

Student Demographics & Diversity

The following sections describe the diversity of Marketing graduates at University of South Florida, broken down by degree level.

Program-wide, Marketing graduates at University of South Florida are 56% women (253) and 44% men (199).

Marketing Bachelor’s Program at University of South Florida

Of the 399 bachelor’s marketing degrees awarded at University of South Florida, 54% were women (215) and 46% were men (184).

The following table and chart show the race/ethnicity of Marketing bachelor’s degree recipients at University of South Florida.

Race / Ethnicity	Number of Graduates
White	211
Hispanic / Latino	98
Black / African American	19
Asian	19
American Indian / Alaska Native	1
Two or More Races	15
International (Nonresident)	27
Unknown	9

Racial-ethnic minorities make up 38% of Marketing bachelor’s degree recipients at University of South Florida, higher than the national average of 31%.*

Marketing Master’s Program at University of South Florida

Of the 53 master’s marketing degrees awarded at University of South Florida, 72% were women (38) and 28% were men (15).

The following table and chart show the race/ethnicity of Marketing master’s degree recipients at University of South Florida.

Race / Ethnicity	Number of Graduates
White	17
Hispanic / Latino	10
Black / African American	5
Asian	1
Two or More Races	1
International (Nonresident)	18
Unknown	1

Racial-ethnic minorities make up 32% of Marketing master’s degree recipients at University of South Florida, lower than the national average of 35%.*

*The racial-ethnic minorities figure is the total number of graduates minus White, international (nonresident), and unknown-race graduates.

More Specific Marketing Concentrations at University of South Florida

This Marketing program at University of South Florida includes the following sub-specializations:

Concentration	Graduates
Marketing/Marketing Management	445
Other Marketing	7

Top-Paying Careers for Marketing Graduates

Graduates of the Marketing program at University of South Florida go on to a range of careers. Here are the top-paying careers for Marketing majors, ordered by median annual salary:

Occupation	Nationwide Median Wage
Market Research Analysts and Marketing Specialists	$124,518
Fundraisers	$118,069
Advertising and Promotions Managers	$113,521
Survey Researchers	$108,538
Fundraising Managers	$90,350
Marketing Managers	$90,143
Web and Digital Interface Designers	$88,198
Search Marketing Strategists	$85,177
Business Teachers, Postsecondary	$80,576
Sales Managers	$68,051

References

• IPEDS — Integrated Postsecondary Education Data System
• U.S. Department of Education — College Scorecard
• O*NET Online (Bureau of Labor Statistics)
• National Center for Education Statistics

More about our data sources and methodologies.