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Marketing at The University of Alabama

What traits are you looking for in a school for Marketing, take a look at what The University of Alabama. We’ve gathered the following information to help you decide.

The University of Alabama sits in Tuscaloosa, AL.

During the most recent reporting year, 582 marketing graduations were recorded at The University of Alabama.

Studying Online at The University of Alabama

Online coursework is an option at The University of Alabama. Among 40,846 students, 6,289 (15%) studied exclusively online and 11,899 (29%) took at least some classes online.

Marketing Rankings at The University of Alabama

Use these rankings to compare The University of Alabama’s Marketing program against peer institutions.

Master’s-Level Rankings

Ranking	Scope	Rank
Best Schools (Quality)	Alabama	#2 of 11
Best Value	Alabama	#9 of 11
Best Schools (Quality)	Southeast (Region)	#14 of 155
Best Schools (Quality)	Nationwide	#73 of 645
Best Value	Southeast (Region)	#119 of 155
Best Value	Nationwide	#426 of 642

Doctoral-Level Rankings

Ranking	Scope	Rank
Best Schools (Quality)	Alabama	#2 of 11
Best Value	Alabama	#9 of 11
Best Schools (Quality)	Southeast (Region)	#14 of 155
Best Schools (Quality)	Nationwide	#73 of 645
Best Value	Southeast (Region)	#119 of 155
Best Value	Nationwide	#426 of 642

Earnings for Marketing Graduates from The University of Alabama

Students who complete The University of Alabama’s Marketing program earn at the following median levels (per the U.S. Department of Education’s College Scorecard):

Years After Graduation	Median Earnings
1 year	$46,812
2 years	$47,673
3 years	$56,787
4 years	$64,016
5 years	$77,120

How does this compare to the school overall? Four years after graduating, Marketing graduates from The University of Alabama report median earnings of $64,016, compared with $64,459 for all The University of Alabama graduates — about 1% lower than the school-wide median.

Median Debt at Graduation

Typical debt at graduation for Marketing graduates from The University of Alabama comes in at $23,071.

Student Demographics & Diversity

Below you’ll find the student demographics for Marketing graduates at The University of Alabama, broken down by degree level.

Across all degree levels, Marketing graduates at The University of Alabama are 61% women (357) and 39% men (225).

Marketing Bachelor’s Program at The University of Alabama

Of the 515 bachelor’s marketing degrees awarded at The University of Alabama, 61% were women (312) and 39% were men (203).

The following table and chart show the race/ethnicity of Marketing bachelor’s degree recipients at The University of Alabama.

Race / Ethnicity	Number of Graduates
White	438
Hispanic / Latino	26
Black / African American	26
Asian	4
Two or More Races	18
International (Nonresident)	2
Unknown	1

Minority students account for 14% of Marketing bachelor’s degree recipients at The University of Alabama, below the national average of 31%.*

Marketing Master’s Program at The University of Alabama

Of the 66 master’s marketing graduates at The University of Alabama, 68% were women (45) and 32% were men (21).

The following table and chart show the race/ethnicity of Marketing master’s degree recipients at The University of Alabama.

Race / Ethnicity	Number of Graduates
White	55
Hispanic / Latino	1
Black / African American	6
Asian	1
Two or More Races	1
International (Nonresident)	2

Racial-ethnic minorities make up 14% of Marketing master’s degree recipients at The University of Alabama, below the national average of 35%.*

Marketing Doctoral Program at The University of Alabama

Of the 1 doctoral marketing degrees awarded at The University of Alabama, 0% were women (0) and 100% were men (1).

The following table and chart show the race/ethnicity of Marketing doctoral degree recipients at The University of Alabama.

Race / Ethnicity	Number of Graduates
White	1

*The racial-ethnic minorities figure is the total number of graduates minus White, international (nonresident), and unknown-race graduates.

More Specific Marketing Concentrations at The University of Alabama

The Marketing program at The University of Alabama includes the following sub-specializations:

Concentration	Graduates
Marketing/Marketing Management	582

Top-Paying Careers for Marketing Graduates

Graduates of the Marketing program at The University of Alabama pursue many career paths. The table below ranks the highest-paying careers for Marketing graduates, ordered by median annual salary:

Occupation	Nationwide Median Wage
Market Research Analysts and Marketing Specialists	$124,518
Fundraisers	$118,069
Advertising and Promotions Managers	$113,521
Survey Researchers	$108,538
Fundraising Managers	$90,350
Marketing Managers	$90,143
Web and Digital Interface Designers	$88,198
Search Marketing Strategists	$85,177
Business Teachers, Postsecondary	$80,576
Sales Managers	$68,051

References

• IPEDS — Integrated Postsecondary Education Data System
• U.S. Department of Education — College Scorecard
• O*NET Online (Bureau of Labor Statistics)
• National Center for Education Statistics

More about our data sources and methodologies.