Marketing at Texas Tech University

Every marketing school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the marketing program at Texas Tech University stacks up to those at other schools.

Texas Tech is located in Lubbock, Texas and has a total student population of 40,322. During the 2020-2021 academic year, 7 students received their master's degree in marketing.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Texas Tech Marketing Degrees Available

• Master’s Degree in Marketing

Texas Tech Marketing Rankings

Marketing Student Demographics at Texas Tech

Take a look at the following statistics related to the make-up of the marketing majors at Texas Tech University.

Texas Tech Marketing Master’s Program

Of the 7 students who graduated with a master’s in marketing from Texas Tech in 2021, 57% were men and 43% were women. Nationwide, master's degree programs only see 35% men graduate in marketing each year. Texas Tech does a better job at serving the male population as it supports 22% more men than average.

Of the students who received a marketing master's degree from Texas Tech, 71% were white. This is above average for this degree on the natiowide level.

The following table and chart show the race/ethnicity for students who recently graduated from Texas Tech University with a master's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	1
Hispanic or Latino	1
White	5
International Students	0
Other Races/Ethnicities	0

Related Majors

• Human Resource Management
• Hospitality Management
• Business Administration & Management
• Management Sciences & Quantitative Methods
• Finance & Financial Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for TX, the home state for Texas Tech University.

Occupation	Jobs in TX	Average Salary in TX
Market Research Analysts and Marketing Specialists	29,560	$78,200
Sales Managers	26,420	$148,000
Marketing Managers	12,910	$146,640
Business Professors	6,060	$110,450
Advertising and Promotions Managers	1,590	$98,960

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Johan Hendrikse under License

More about our data sources and methodologies.