Marketing at Northern Illinois University

Every marketing school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the marketing program at Northern Illinois University stacks up to those at other schools.

NIU is located in Dekalb, Illinois and has a total student population of 16,769. During the 2020-2021 academic year, 29 students received their master's degree in marketing.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

NIU Marketing Degrees Available

• Master’s Degree in Marketing

Online Classes Are Available at NIU

If you are a working student or have a busy schedule, you may want to consider taking online classes. While these classes used to be mostly populated by returning adults, more and more traditional students are turning to this option.

NIU does offer online education options in marketing for the following degree levels for those interested in distance learning:

• Master’s Degree

NIU Marketing Rankings

Marketing Student Demographics at NIU

Take a look at the following statistics related to the make-up of the marketing majors at Northern Illinois University.

NIU Marketing Master’s Program

Of the 29 students who earned a master's degree in Marketing from NIU in 2020-2021, 45% were men and 55% were women. Nationwide, master's degree programs only see 35% men graduate in marketing each year. NIU does a better job at serving the male population as it supports 10% more men than average.

Of the students who received a marketing master's degree from NIU, 72% were white. This is above average for this degree on the natiowide level.

The following table and chart show the race/ethnicity for students who recently graduated from Northern Illinois University with a master's in marketing.

Race/Ethnicity	Number of Students
Asian	1
Black or African American	2
Hispanic or Latino	3
White	21
International Students	0
Other Races/Ethnicities	2

Related Majors

• Taxation
• Finance & Financial Management
• Accounting
• Management Sciences & Quantitative Methods
• Business Administration & Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for IL, the home state for Northern Illinois University.

Occupation	Jobs in IL	Average Salary in IL
Market Research Analysts and Marketing Specialists	30,150	$61,670
Sales Managers	24,800	$131,400
Marketing Managers	20,760	$130,110
Business Professors	4,030	$107,910
Survey Researchers	1,590	$57,560

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Andy McMurray under License

More about our data sources and methodologies.