Market Research Analysts and Marketing Specialists in Virginia
Want to work as a Market Research Analysts and Marketing Specialists in Virginia? Here’s what the data says. Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets. Excludes “Web and Digital Interface Designers” (15-1255), “Art Directors” (27-1011), “Graphic Designers” (27-1024), and “Public Relations Specialists” (27-3031).
What do Market Research Analysts and Marketing Specialists Make in Virginia?
The market research analysts and marketing specialists working in Virginia, wages run about $79,840 per year (or roughly $38.39/hour).Pay can range from $44,050 at the 10th percentile to $158,540 at the 90th percentile.
| Wage Statistic | Annual | Hourly |
|---|---|---|
| 10th percentile | $44,050 | $21.18 |
| 25th percentile | $58,120 | $27.94 |
| Median (50th) | $79,840 | $38.39 |
| 75th percentile | $113,390 | $54.52 |
| 90th percentile | $158,540 | $76.22 |
Location quotient — how concentrated this career is in Virginia compared to the national average — is 1.10.
National Wage Comparison
Nationally, market research analysts and marketing specialists earn a median of $124,518 per year ($59.86/hour), lower than the Virginia median.
Employment Outlook
Nationally, total employment in this occupation is 608,582 market research analysts and marketing specialists in the U.S.. In Virginia alone, about 24,870 people work in this role. That’s more than the typical state, which employs around 8,780 market research analysts and marketing specialists.
Top Virginia Metros for Market Research Analysts and Marketing Specialists
The metro areas below employ the most market research analysts and marketing specialists in Virginia.
| Metro Area | Number Employed | Annual Median Salary |
|---|---|---|
| Richmond, VA | 4,100 | $81,240 |
| Virginia Beach-Chesapeake-Norfolk, VA-NC | 3,120 | $64,940 |
| Charlottesville, VA | 760 | $80,200 |
| Roanoke, VA | 600 | $63,600 |
| Lynchburg, VA | 380 | $61,670 |
| Harrisonburg, VA | 280 | $64,810 |
| Winchester, VA-WV | 270 | $66,960 |
| Blacksburg-Christiansburg-Radford, VA | 210 | $62,800 |
| Staunton-Stuarts Draft, VA | 160 | $68,570 |
Top States for Market Research Analysts and Marketing Specialists Employment
View the states that employ the most market research analysts and marketing specialists work.
| State | Number Employed |
|---|---|
| California | 108,460 |
| New York | 75,100 |
| Texas | 61,200 |
| Florida | 54,090 |
| Massachusetts | 37,320 |
| Illinois | 35,350 |
| Pennsylvania | 31,240 |
| North Carolina | 30,140 |
| Colorado | 30,000 |
| Washington | 26,030 |
| Georgia | 26,000 |
| Ohio | 25,680 |
| Virginia | 24,870 |
| Minnesota | 24,650 |
| Michigan | 23,180 |
| New Jersey | 22,970 |
| Arizona | 18,020 |
| Wisconsin | 15,810 |
| Indiana | 14,780 |
| Tennessee | 13,350 |
Highest-Paying States for Market Research Analysts and Marketing Specialists
Where market research analysts and marketing specialists earn the most: market research analysts and marketing specialists.
| State | Annual Median Salary |
|---|---|
| Delaware | $98,650 |
| Washington | $94,300 |
| Massachusetts | $93,430 |
| California | $92,770 |
| New York | $91,840 |
| New Jersey | $85,190 |
| District of Columbia | $83,340 |
| Oregon | $82,600 |
| Minnesota | $81,460 |
| Colorado | $80,670 |
Skills
Top market research analysts and marketing specialists skills, rated on an importance scale of 0 to 5:
Knowledge Areas
Core knowledge areas for this occupation, rated on an importance scale of 0 to 5:
Abilities
The abilities that matter most for market research analysts and marketing specialists, rated on an importance scale of 0 to 5:
Daily Tasks
Common tasks include:
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
- Measure and assess customer and employee satisfaction.
- Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
- Measure the effectiveness of marketing, advertising, and communications programs and strategies.
- Seek and provide information to help companies determine their position in the marketplace.
- Forecast and track marketing and sales trends, analyzing collected data.
- Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
- Monitor industry statistics and follow trends in trade literature.
- Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
- Direct trained survey interviewers.
Work Activities
- Getting Information
- Analyzing Data or Information
- Interpreting the Meaning of Information for Others
- Processing Information
- Working with Computers
- Making Decisions and Solving Problems
- Organizing, Planning, and Prioritizing Work
- Establishing and Maintaining Interpersonal Relationships
- Communicating with People Outside the Organization
- Thinking Creatively
- Updating and Using Relevant Knowledge
- Developing Objectives and Strategies
Tools & Technology
Common tools and software used in this occupation include: Hot technologies: Adobe Acrobat, Adobe After Effects, Adobe Creative Cloud software, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Amazon Redshift In-demand technologies: Adobe Creative Cloud software, Adobe Photoshop
What Major Will Prepare You For This Career?
Programs that train for this career include:
- Marketing
- Specialized Sales
- Data Analytics
- Textile & Apparel Studies
- Human Sciences Business Services
- Economics
Featured schools near , edit
Related Careers
Related occupations to market research analysts and marketing specialists include:
- Wholesale and Retail Buyers, Except Farm Products
- Management Analysts
- Search Marketing Strategists
- Online Merchants
- Financial and Investment Analysts
- Personal Financial Advisors
Also Known As
Advertising Analyst, Business Development Analyst, Business Development Associate, Business Development Representative, Business Development Specialist, Communications Specialist, Demographic Analyst, Digital Marketing Specialist, Email Marketing Processor, Email Marketing Specialist, Event Marketer, Family Consumer Scientist, Government Business Development Specialist, International Trade Specialist, Market Analyst.
References
- U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics — https://www.bls.gov/oes/
- O*NET Online — https://www.onetonline.org/
- BLS Employment Projections — https://www.bls.gov/emp/
- O*NET-SOC code: 13-1161.00
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