What You Need to Know About Market Research Analyst or Marketing Specialist
Career Description Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
What Do Market Research Analysts and Marketing Specialists Do On a Daily Basis?
- Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
- Measure and assess customer and employee satisfaction.
- Monitor industry statistics and follow trends in trade literature.
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
- Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
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What Skills Do You Need to Work as a Market Analyst?
When polled, Market Research Analysts and Marketing Specialists say the following skills are most frequently used in their jobs:
Writing: Communicating effectively in writing as appropriate for the needs of the audience.
Reading Comprehension: Understanding written sentences and paragraphs in work related documents.
Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Complex Problem Solving: Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Speaking: Talking to others to convey information effectively.
Related Job Titles for this Occupation:
- Demographic Analyst
- Marketer
- Email Marketing Processor
- Marketing Assistant
- Market Analyst
Market Analyst Employment Estimates
In 2016, there was an estimated number of 595,400 jobs in the United States for Market Research Analyst or Marketing Specialist. New jobs are being produced at a rate of 23.2% which is above the national average. The Bureau of Labor Statistics predicts 138,300 new jobs for Market Research Analyst or Marketing Specialist by 2026. The BLS estimates 77,100 yearly job openings in this field.
The states with the most job growth for Market Analyst are Utah, Nevada, and Washington. Watch out if you plan on working in Alaska, Maryland, or Maine. These states have the worst job growth for this type of profession.
Market Analyst Average Salary
The typical yearly salary for Market Research Analysts and Marketing Specialists is somewhere between $34,310 and $121,080.
Market Research Analysts and Marketing Specialists who work in Delaware, New Jersey, or New York, make the highest salaries.
Below is a list of the median annual salaries for Market Research Analysts and Marketing Specialists in different U.S. states.
| State | Annual Mean Salary |
|---|---|
| Alabama | $59,980 |
| Alaska | $69,880 |
| Arizona | $62,930 |
| Arkansas | $68,050 |
| California | $78,090 |
| Colorado | $73,460 |
| Connecticut | $77,010 |
| Delaware | $82,890 |
| District of Columbia | $79,770 |
| Florida | $64,730 |
| Georgia | $67,080 |
| Hawaii | $60,030 |
| Idaho | $53,500 |
| Illinois | $61,670 |
| Indiana | $56,560 |
| Iowa | $59,270 |
| Kansas | $64,910 |
| Kentucky | $58,190 |
| Louisiana | $49,460 |
| Maine | $68,670 |
| Maryland | $67,900 |
| Massachusetts | $74,510 |
| Michigan | $67,500 |
| Minnesota | $74,300 |
| Mississippi | $45,530 |
| Missouri | $65,360 |
| Montana | $58,650 |
| Nebraska | $54,390 |
| Nevada | $59,090 |
| New Hampshire | $68,010 |
| New Jersey | $87,210 |
| New Mexico | $57,010 |
| New York | $77,230 |
| North Carolina | $69,170 |
| North Dakota | $52,870 |
| Ohio | $65,920 |
| Oklahoma | $59,600 |
| Oregon | $72,170 |
| Pennsylvania | $68,630 |
| Rhode Island | $72,180 |
| South Carolina | $60,290 |
| South Dakota | $55,430 |
| Tennessee | $60,990 |
| Texas | $78,200 |
| Utah | $57,660 |
| Vermont | $63,290 |
| Virginia | $75,050 |
| Washington | $81,890 |
| West Virginia | $45,760 |
| Wisconsin | $57,710 |
| Wyoming | $54,560 |
What Tools do Market Research Analysts and Marketing Specialists Use?
Although they’re not necessarily needed for all jobs, the following technologies are used by many Market Research Analysts and Marketing Specialists:
- Microsoft Excel
- Microsoft Word
- Microsoft Office
- Hypertext markup language HTML
- JavaScript
- Microsoft PowerPoint
- Microsoft Outlook
- Web browser software
- Microsoft Access
- MySQL
- Data entry software
- Word processing software
- SAP
- Microsoft Project
- Adobe Systems Adobe Acrobat
- Microsoft Visio
- Microsoft SharePoint
- Adobe Systems Adobe Photoshop
- Structured query language SQL
- The MathWorks MATLAB
How do I Become a Market Analyst?
What kind of Market Research Analyst or Marketing Specialist requirements are there?
How Long Does it Take to Become a Market Analyst?
Where do Market Research Analysts and Marketing Specialists Work?
The table below shows the approximate number of Market Research Analysts and Marketing Specialists employed by various industries.
Similar Careers
Those thinking about becoming a Market Research Analyst or Marketing Specialist might also be interested in the following careers:
Those who work as a Market Research Analyst or Marketing Specialist sometimes switch careers to one of these choices:
- Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products
- Talent Directors
- Advertising and Promotions Managers
- Sales Agents, Securities and Commodities
References:
Image Credit: Nick Youngson via Creative Commons 3 - CC BY-SA 3.0
More about our data sources and methodologies.
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