Marketing Management

Types of Degrees Marketing Management Majors Are Getting

The following table lists how many marketing/marketing management, general graduations there were for each degree level during the last year for which data was available.

Education Level	Number of Grads
Master’s Degree	2,226
Graduate Certificate	550
Doctor’s Degree	14

What Marketing Management Majors Need to Know

O*NET surveyed people in occupations related to marketing management and asked them what knowledge areas, skills, and abilities were important for their jobs. The responses were rated on a scale of 1 to 5 with 5 being most important.

Knowledge Areas for Marketing Management Majors

Marketing Management majors often go into careers in which the following knowledge areas are important:

• English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
• Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
• Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
• Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
• Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

Skills for Marketing Management Majors

When studying marketing management, you’ll learn many skills that will help you be successful in a wide range of jobs - even those that do not require a degree in the field. The following is a list of some of the most common skills needed for careers associated with this major:

• Speaking - Talking to others to convey information effectively.
• Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
• Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
• Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
• Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.

Abilities for Marketing Management Majors

Some of the most crucial abilities to master while a marketing management student include the following:

• Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
• Written Comprehension - The ability to read and understand information and ideas presented in writing.
• Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
• Written Expression - The ability to communicate information and ideas in writing so others will understand.
• Speech Clarity - The ability to speak clearly so others can understand you.

What Can You Do With a Marketing Management Major?

Below is a list of occupations associated with marketing management:

Job Title	Job Growth Rate	Median Salary
Advertising and Promotions Managers	5.4%	$117,130
Business Professors	18.0%	$83,960
Green Marketers	5.4%	$117,130
Market Research Analysts and Marketing Specialists	23.2%	$63,120
Marketing Managers	10.1%	$134,290
Sales Managers	7.5%	$124,220

Who Is Getting a Master’s Degree in Marketing Management?

The major attracts more women than men. About 68% of the recent graduates in this field are female.

Racial-Ethnic Diversity

At the countrywide level, the racial-ethnic distribution of marketing management majors is as follows:

Race/Ethnicity	Number of Grads
Asian	181
Black or African American	212
Hispanic or Latino	289
White	1,060
International Students	317
Other Races/Ethnicities	167

Geographic Diversity

Marketing Management appeals to people across the globe. About 14.2% of those with this major are international students.

Amount of Education Required for Careers Related to Marketing Management

Some degrees associated with marketing management may require an advanced degree, while others may not even require a bachelor’s in the field. In general, the more advanced your degree the more career options will open up to you. However, there is significant time and money that needs to be invested into your education so weigh the pros and cons.

Find out what the typical degree level is for marketing management careers below.

Education Level	Percentage of Workers
Less than a High School Diploma	1.1%
High School Diploma - or the equivalent (for example, GED)	2.7%
Some College Courses	2.8%
Associate’s Degree (or other 2-year degree)	4.3%
Bachelor’s Degree	36.9%
Post-Baccalaureate Certificate - awarded for completion of an organized program of study; designed for people who have completed a Baccalaureate degree but do not meet the requirements of academic degrees carrying the title of Master.	2.0%
Master’s Degree	13.7%
Post-Master’s Certificate - awarded for completion of an organized program of study; designed for people who have completed a Master’s degree but do not meet the requirements of academic degrees at the doctoral level.	0.1%
First Professional Degree - awarded for completion of a program that: requires at least 2 years of college work before entrance into the program, includes a total of at least 6 academic years of work to complete, and provides all remaining academic requirements to begin practice in a profession.	2.8%
Doctoral Degree	18.0%

Online Marketing Management Programs

The following table lists the number of programs by degree level, along with how many schools offered online courses in the field.

Degree Level	Colleges Offering Programs	Colleges Offering Online Classes
Certificate (Less Than 1 Year)	0	0
Certificate (1-2 years)	86	26
Certificate (2-4 Years)	2	1
Associate’s Degree	212	66
Bachelor’s Degree	69	27
Post-Baccalaureate	0	0
Master’s Degree	136	42
Post-Master’s	16	0
Doctor’s Degree (Research)	13	2
Doctor’s Degree (Professional Practice)	1	0
Doctor’s Degree (Other)	0	0

Majors Related to Marketing Management

You may also be interested in one of the following majors related to marketing management.

Major	Number of Grads
Other Marketing	1,226
Digital Marketing	845
International Marketing	446
Marketing Research	286

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• College Scorecard
• National Center for Education Statistics
• O*NET Online
• U.S. Bureau of Labor Statistics
• Usual Weekly Earnings of Wage and Salary Workers First Quarter 2020
• Image Credit: By Nick Youngson under License

More about our data sources and methodologies.