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Marketing in California

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Marketing Schools in California

112 students earned Marketing degrees in California in the 2020-2021 year.

In terms of popularity, Marketing is the 126th most popular major in the state out of a total 270 majors commonly available.

Education Levels of Marketing Majors in California

Marketing majors in the state tend to have the following degree levels:

Education Level Number of Grads
Master’s Degree 85
Post-Master’s Certificate 27
Postbaccalaureate Certificate 27

Gender Distribution

In California, a marketing major is more popular with women than with men.

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Racial Distribution

The racial distribution of marketing majors in California is as follows:

  • Asian: 16.1%
  • Black or African American: 3.6%
  • Hispanic or Latino: 11.6%
  • White: 38.4%
  • Non-Resident Alien: 24.1%
  • Other Races: 6.3%
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Jobs for Marketing Grads in California

There are 221,560 people in the state and 1,378,870 people in the nation working in marketing jobs.

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Wages for Marketing Jobs in California

Marketing grads earn an average of $134,010 in the state and $103,330 nationwide.

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There are 5 colleges in California that offer marketing degrees. Learn about the most popular 5 below:

32 Degrees in Major Awarded
92% Graduation Rate
46,287 Total Students

The average student takes 4.17 years to complete their degree at USC. The full-time teacher rate is 62%. This school boasts a lower than average student loan default rate of 1.30%.

29 Degrees in Major Awarded
76% Graduation Rate
4,027 Total Students

Students who attend this private institution pay an average net price of $27,410. Of all the students who attend this school, 99% get financial aid. 100% of the teachers are full time.

#2

Santa Clara University

Santa Clara
29 Degrees in Major Awarded
91% Graduation Rate
8,616 Total Students

Grads earn an average early-career salary of $77,174 after earning their degree at this institution. Students enjoy a student to faculty ratio of 11 to 1. Of all the teachers who work at the school, 68% are considered full time.

18 Degrees in Major Awarded
2,472 Total Students

100% of the teachers are full time. The 1.90% student loan default rate is lower than average. Roughly six years after entering college, graduates of this school earn $75,134 a year.

#5

La Sierra University

Riverside
4 Degrees in Major Awarded
40% Graduation Rate
1,993 Total Students

Of all the students who attend this school, 100% get financial aid. This private institution charges an average net price of $22,909. Graduates earn an average $40,563 after graduation.

Marketing Careers in CA

Some of the careers marketing majors go into include:

Job Title CA Job Growth CA Median Salary
Market Research Analysts and Marketing Specialists 28% $68,770
Business Professors 17% $125,810
Marketing Managers 16% $156,450
Sales Managers 10% $116,020
Advertising and Promotions Managers 7% $121,800
Survey Researchers 6% $63,810

Below are some popular majors in the state that are similar to marketing.

Major Annual Graduates in CA
Business Administration & Management 11,809
Management Sciences & Methods 3,668
Human Resource Management 1,233
Accounting 893
International Business 265
Finance & Financial Management 249
Taxation 223
Entrepreneurial Studies 199

View all majors related to Marketing

View Nationwide Marketing Report

References

More about our data sources and methodologies.

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