Advertising and Promotions Managers in California
Thinking about a career as an Advertising and Promotions Managers in California? Here’s what you need to know. Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
What do Advertising and Promotions Managers Make in California?
For advertising and promotions managers working in California, the typical annual salary is $147,430 per year (or about $70.88/hour).
| Wage Statistic | Annual | Hourly |
|---|---|---|
| 10th percentile | $80,740 | $38.82 |
| 25th percentile | $117,680 | $56.58 |
| Median (50th) | $147,430 | $70.88 |
| 75th percentile | $205,020 | $98.57 |
| 90th percentile | n/a | n/a |
Location quotient — how concentrated this career is in California relative to the national average — is 1.00.
National Wage Comparison
Nationally, advertising and promotions managers earn a median of $113,521 per year ($54.58/hour), exceeding the California median.
Employment Outlook
National employment for 335,929 advertising and promotions managers nationwide. In California alone, approximately 2,480 people work in this role. That’s more than the typical state, which employs around 190 advertising and promotions managers.
Top California Metros for Advertising and Promotions Managers
The largest metro-area employers of advertising and promotions managers in California.
| Metro Area | Number Employed | Annual Median Salary |
|---|---|---|
| Los Angeles-Long Beach-Anaheim, CA | 1,020 | $152,460 |
| San Francisco-Oakland-Fremont, CA | 460 | $167,300 |
| San Jose-Sunnyvale-Santa Clara, CA | 250 | n/a |
| San Diego-Chula Vista-Carlsbad, CA | 160 | $139,220 |
| Sacramento-Roseville-Folsom, CA | 90 | $124,070 |
| Riverside-San Bernardino-Ontario, CA | 80 | $103,750 |
Top States for Advertising and Promotions Managers Employment
The table below shows the states where the most advertising and promotions managers work.
| State | Number Employed |
|---|---|
| New York | 3,570 |
| California | 2,480 |
| Florida | 1,290 |
| Pennsylvania | 1,210 |
| Maryland | 530 |
| New Jersey | 450 |
| Georgia | 450 |
| Massachusetts | 390 |
| Oregon | 340 |
| Nevada | 310 |
| Connecticut | 280 |
| Kentucky | 240 |
| Tennessee | 240 |
| Virginia | 240 |
| Illinois | 200 |
| Ohio | 200 |
| Indiana | 190 |
| Michigan | 190 |
| Nebraska | 190 |
| Rhode Island | 180 |
Highest-Paying States for Advertising and Promotions Managers
The highest-paying states for advertising and promotions managers.
| State | Annual Median Salary |
|---|---|
| New York | $204,160 |
| New Mexico | $165,540 |
| New Jersey | $163,700 |
| Maine | $149,700 |
| California | $147,430 |
| New Hampshire | $147,320 |
| Connecticut | $140,030 |
| Wisconsin | $139,540 |
| Massachusetts | $135,270 |
| Alabama | $133,570 |
Skills
Top advertising and promotions managers skills, rated on an importance scale of 0 to 5:
Knowledge Areas
Key knowledge areas for this occupation, rated on an importance scale of 0 to 5:
Abilities
Key abilities for advertising and promotions managers, rated on an importance scale of 0 to 5:
Daily Tasks
Advertising and Promotions Managers typically:
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
- Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
- Coordinate with the media to disseminate advertising.
- Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
- Plan and execute advertising policies and strategies for organizations.
- Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
- Prepare budgets and submit estimates for program costs as part of campaign plan development.
- Contact organizations to explain services and facilities offered.
- Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
- Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
- Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.
Work Activities
- Working with Computers
- Communicating with People Outside the Organization
- Getting Information
- Communicating with Supervisors, Peers, or Subordinates
- Organizing, Planning, and Prioritizing Work
- Thinking Creatively
- Establishing and Maintaining Interpersonal Relationships
- Making Decisions and Solving Problems
- Updating and Using Relevant Knowledge
- Selling or Influencing Others
- Identifying Objects, Actions, and Events
- Processing Information
Tools & Technology
Technologies frequently used: Hot technologies: Adobe Acrobat, Adobe After Effects, Adobe Creative Cloud software, Adobe Illustrator In-demand technologies: Google Analytics
What Major Will Prepare You For This Career?
Related college programs include:
- Marketing
- Public Relations & Advertising
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Related Careers
Related occupations to advertising and promotions managers include:
- Purchasing Managers
- Agents and Business Managers of Artists, Performers, and Athletes
- Management Analysts
- Fundraisers
- Market Research Analysts and Marketing Specialists
- Search Marketing Strategists
Also Known As
Account Director, Account Executive, Account Manager, Account Specialist, Advertising Account Executive (Ad Account Executive), Advertising Account Manager (Ad Account Manager), Advertising Agency Manager (Ad Agency Manager), Advertising Campaign Manager (Ad Campaign Manager), Advertising Coordinator (Ad Coordinator), Advertising Director (Ad Director), Advertising Executive (Ad Executive), Advertising Manager (Ad Manager), Advertising Operations Manager (Ad Operations Manager), Advertising Production Manager, Advertising Sales Manager (Ad Sales Manager).
References
- U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics — https://www.bls.gov/oes/
- O*NET Online — https://www.onetonline.org/
- BLS Employment Projections — https://www.bls.gov/emp/
- O*NET-SOC code: 11-2011.00
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