Life As an Advertising Sales Agent
Occupation Description Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or the Internet. Includes individuals who obtain leases for outdoor advertising sites or persuade retailers to use sales promotion display items.
Advertising Sales Agent Responsibilities
- Determine advertising medium to be used and prepare sample advertisements within the selected medium for presentation to customers.
- Provide clients with estimates of the costs of advertising products or services.
- Locate and contact potential clients to offer advertising services.
- Inform customers of available options for advertisement artwork and provide samples.
- Obtain and study information about clients’ products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
- Consult with company officials, sales departments, and advertising agencies to develop promotional plans.
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What Every Advertising Sales Agent Should Know
These are the skills Advertising Sales Agents say are the most useful in their careers:
Speaking: Talking to others to convey information effectively.
Persuasion: Persuading others to change their minds or behavior.
Social Perceptiveness: Being aware of others’ reactions and understanding why they react as they do.
Service Orientation: Actively looking for ways to help people.
Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Negotiation: Bringing others together and trying to reconcile differences.
Related Job Titles for this Occupation:
- Site Leasing Agent
- Inside Sales Advertising Executive
- Field Marketing Representative
- Account Leader
- Yellow Pages Space Salesperson
Advertising Sales Agent Employment Estimates
In the United States, there were 149,900 jobs for Advertising Sales Agent in 2016. There is little to no growth in job opportunities for Advertising Sales Agent. Due to new job openings and attrition, there will be an average of 17,700 job openings in this field each year.
The states with the most job growth for Advertising Sales Agent are Washington, Tennessee, and Utah. Watch out if you plan on working in Maine, Wisconsin, or Alaska. These states have the worst job growth for this type of profession.
Advertising Sales Agent Average Salary
The typical yearly salary for Advertising Sales Agents is somewhere between $24,670 and $114,810.
Advertising Sales Agents who work in New Jersey, Connecticut, or New York, make the highest salaries.
Below is a list of the median annual salaries for Advertising Sales Agents in different U.S. states.
| State | Annual Mean Salary |
|---|---|
| Alabama | $43,560 |
| Alaska | $52,780 |
| Arizona | $48,310 |
| Arkansas | $47,320 |
| California | $70,720 |
| Colorado | $56,500 |
| Connecticut | $88,990 |
| Delaware | $57,810 |
| District of Columbia | $77,870 |
| Florida | $59,500 |
| Georgia | $60,750 |
| Hawaii | $67,740 |
| Idaho | $43,740 |
| Illinois | $60,010 |
| Indiana | $53,680 |
| Iowa | $39,560 |
| Kansas | $51,450 |
| Kentucky | $50,680 |
| Louisiana | $43,880 |
| Maine | $47,250 |
| Maryland | $63,030 |
| Massachusetts | $67,260 |
| Michigan | $51,960 |
| Minnesota | $58,440 |
| Mississippi | $36,860 |
| Missouri | $50,900 |
| Montana | $45,600 |
| Nebraska | $54,700 |
| Nevada | $60,350 |
| New Hampshire | $55,180 |
| New Jersey | $84,160 |
| New Mexico | $44,580 |
| New York | $84,310 |
| North Carolina | $61,120 |
| North Dakota | $55,430 |
| Ohio | $53,040 |
| Oklahoma | $61,690 |
| Oregon | $50,110 |
| Pennsylvania | $62,210 |
| South Carolina | $53,240 |
| South Dakota | $48,690 |
| Tennessee | $52,750 |
| Texas | $58,440 |
| Utah | $64,310 |
| Vermont | $50,040 |
| Virginia | $55,360 |
| Washington | $63,760 |
| West Virginia | $45,980 |
| Wisconsin | $52,360 |
| Wyoming | $51,580 |
What Tools & Technology do Advertising Sales Agents Use?
Although they’re not necessarily needed for all jobs, the following technologies are used by many Advertising Sales Agents:
- Microsoft Excel
- Microsoft Word
- Microsoft Office
- Microsoft PowerPoint
- Microsoft Outlook
- Web browser software
- Microsoft Access
- Email software
- Adobe Systems Adobe Photoshop
- Microsoft Dynamics
- Microsoft Publisher
- FileMaker Pro
- Adobe Systems Adobe InDesign
- Salesforce software
- Customer relationship management CRM software
- Google AdWords
- QuarkXPress
- Contact management software
How do I Become an Advertising Sales Agent?
What kind of Advertising Sales Agent requirements are there?
How many years of work experience do I need?
Advertising Sales Agents Sector
Below are examples of industries where Advertising Sales Agents work:
Other Jobs You May be Interested In
Those interested in being an Advertising Sales Agent may also be interested in:
- Agents and Business Managers of Artists, Performers, and Athletes
- Meeting, Convention, and Event Planners
Career changers with experience as an Advertising Sales Agent sometimes find work in one of the following fields:
References:
Image Credit: Nick Nijhuis via Attribution-ShareAlike 4.0 International (CC BY-SA 4.0)
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