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Marketing in California

Marketing Schools in California

In 2022-2023, 1,050 students earned their Marketing degrees in CA.

A Marketing major is the 77th most popular major in this state.

Education Levels of Marketing Majors in California

Marketing majors in the state tend to have the following degree levels:

Education Level Number of Grads
Bachelor’s Degree 892
Master’s Degree 95
Post-Master’s Certificate 37
Postbaccalaureate Certificate 37
Associate Degree 16
Award Taking Less Than 1 Year 10

Gender Distribution

In California, a marketing major is more popular with women than with men.

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Racial Distribution

The racial distribution of marketing majors in California is as follows:

  • Asian: 13.0%
  • Black or African American: 6.2%
  • Hispanic or Latino: 27.5%
  • White: 35.4%
  • Non-Resident Alien: 9.0%
  • Other Races: 8.8%
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Jobs for Marketing Grads in California

221,560 people in the state and 1,378,870 in the nation are employed in jobs related to marketing.

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Wages for Marketing Jobs in California

In this state, marketing grads earn an average of $134,010. Nationwide, they make an average of $103,330.

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There are 10 colleges in California that offer marketing degrees. Learn about the most popular 10 below:

406 Degrees in Major Awarded
55% Graduation Rate
40,381 Total Students

Most students complete their degree in 4.94 years. 45% of the teachers are full time. This public school has an average net price of $8,293.

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149 Degrees in Major Awarded
83% Graduation Rate
9,686 Total Students

100% of students get financical aid. It takes the average student 4.11 years to graduate. The full-time teacher rate is 58%.

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127 Degrees in Major Awarded
80% Graduation Rate
8,861 Total Students

This private school has an average net price of $29,725. The full-time teacher rate is 52%. Of all the students who attend this school, 84% get financial aid.

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#4

Santa Clara University

Santa Clara
119 Degrees in Major Awarded
92% Graduation Rate
8,616 Total Students

It takes the average student 4.06 years to graduate. Students who attend this private institution pay an average net price of $44,133. Students enjoy a student to faculty ratio of 12 to 1.

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100 Degrees in Major Awarded
71% Graduation Rate
10,068 Total Students

Students who attend this private institution pay an average net price of $39,107. The average student takes 4.13 years to complete their degree at USFCA. Students enjoy a student to faculty ratio of 13 to 1.

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80 Degrees in Major Awarded
8% Graduation Rate
31,115 Total Students

19 to 1 is the student to faculty ratio. 100% of students get financical aid. Students who attend this private institution pay an average net price of $24,722.

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58 Degrees in Major Awarded
62% Graduation Rate
11,317 Total Students

Most students complete their degree in 4.38 years. Students who attend this private institution pay an average net price of $26,538. Of all the students who attend this school, 98% get financial aid.

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#8

Menlo College

Atherton
44 Degrees in Major Awarded
54% Graduation Rate
826 Total Students

The full-time teacher rate is 27%. This private school has an average net price of $27,328. The average student takes 4.22 years to complete their degree at Menlo.

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33 Degrees in Major Awarded
72% Graduation Rate
4,616 Total Students

This private institution charges an average net price of $34,111. Most students complete their degree in 4.09 years. The full-time teacher rate is 100%.

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32 Degrees in Major Awarded
92% Graduation Rate
46,287 Total Students

76% of students get financical aid. 9 to 1 is the student to faculty ratio. Most students complete their degree in 4.17 years.

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Marketing Careers in CA

Some of the careers marketing majors go into include:

Job Title CA Job Growth CA Median Salary
Market Research Analysts and Marketing Specialists 28% $68,770
Advertising and Promotions Managers 7% $121,800

Below are some popular majors in the state that are similar to marketing.

Major Annual Graduates in CA
Business Administration & Management 61,617
Management Sciences & Methods 4,566
Accounting 4,040
Business & Commerce 1,844
Human Resource Management 1,695
Finance & Financial Management 1,485
Managerial Economics 1,248
Hospitality Management 995

View all majors related to Marketing

View Nationwide Marketing Report

References

More about our data sources and methodologies.

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