Marketing Managers in Texas
Want to work as a Marketing Managers in Texas? Here’s what the data says. Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
What do Marketing Managers Make in Texas?
For a marketing managers working in Texas, the median annual wage is $140,620 per year (or roughly $67.60/hour).Annual wages span from $75,800 at the 10th percentile to $237,370 at the 90th percentile.
| Wage Statistic | Annual | Hourly |
|---|---|---|
| 10th percentile | $75,800 | $36.44 |
| 25th percentile | $102,380 | $49.22 |
| Median (50th) | $140,620 | $67.60 |
| 75th percentile | $187,010 | $89.91 |
| 90th percentile | $237,370 | $114.12 |
Location quotient — how concentrated this career is in Texas compared to the national average — is 1.27, meaning that marketing managers are more concentrated here than the national average.
National Wage Comparison
Nationally, marketing managers earn a median of $90,143 per year ($43.34/hour), higher than the Texas median.
Employment Outlook
National employment for 271,208 marketing managers nationwide. In Texas alone, approximately 43,920 people work in this role. That’s higher than the typical state, which employs around 3,650 marketing managers.
Top Texas Metros for Marketing Managers
The largest metro-area employers of marketing managers in Texas.
| Metro Area | Number Employed | Annual Median Salary |
|---|---|---|
| Dallas-Fort Worth-Arlington, TX | 17,040 | $147,990 |
| Houston-Pasadena-The Woodlands, TX | 9,210 | $144,420 |
| Austin-Round Rock-San Marcos, TX | 6,310 | $162,150 |
| San Antonio-New Braunfels, TX | 2,740 | $129,850 |
| El Paso, TX | 500 | $102,250 |
| McAllen-Edinburg-Mission, TX | 320 | $99,490 |
| Corpus Christi, TX | 270 | $119,850 |
| Waco, TX | 270 | $123,730 |
| College Station-Bryan, TX | 250 | $119,640 |
| Midland, TX | 240 | $138,350 |
| Beaumont-Port Arthur, TX | 230 | $126,660 |
| Lubbock, TX | 200 | $113,310 |
| Amarillo, TX | 190 | $116,320 |
| Killeen-Temple, TX | 190 | $124,290 |
| Longview, TX | 180 | $129,010 |
| Tyler, TX | 180 | $103,200 |
| Abilene, TX | 140 | $104,030 |
| Brownsville-Harlingen, TX | 140 | $110,350 |
| Laredo, TX | 120 | $108,530 |
| Odessa, TX | 70 | $126,350 |
| San Angelo, TX | 70 | $105,300 |
| Sherman-Denison, TX | 60 | $114,050 |
| Wichita Falls, TX | 60 | $109,220 |
| Texarkana, TX-AR | 50 | $108,910 |
| Victoria, TX | 50 | $97,100 |
Top States for Marketing Managers Employment
The table below shows the states where the most marketing managers work.
| State | Number Employed |
|---|---|
| California | 56,300 |
| New York | 49,480 |
| Texas | 43,920 |
| Illinois | 21,670 |
| Florida | 20,630 |
| Massachusetts | 13,520 |
| Pennsylvania | 12,700 |
| New Jersey | 11,750 |
| North Carolina | 11,020 |
| Washington | 9,770 |
| Georgia | 9,180 |
| Ohio | 8,690 |
| Minnesota | 8,610 |
| Tennessee | 8,320 |
| Connecticut | 7,440 |
| Virginia | 7,170 |
| Maryland | 6,880 |
| Utah | 6,560 |
| Colorado | 6,230 |
| Michigan | 6,220 |
Highest-Paying States for Marketing Managers
Where marketing managers earn the most: marketing managers.
| State | Annual Median Salary |
|---|---|
| Massachusetts | $192,480 |
| California | $178,160 |
| Virginia | $177,250 |
| Colorado | $173,390 |
| New Jersey | $173,310 |
| New York | $172,590 |
| Rhode Island | $171,250 |
| Washington | $168,800 |
| District of Columbia | $168,080 |
| Minnesota | $167,250 |
Skills
The most important marketing managers skills, rated on an importance scale of 0 to 5:
Knowledge Areas
Key knowledge areas for this occupation, rated on an importance scale of 0 to 5:
Abilities
Top abilities for marketing managers, rated on an importance scale of 0 to 5:
Daily Tasks
Common tasks include:
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Compile lists describing product or service offerings.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- Consult with product development personnel on product specifications, such as design, color, or packaging.
- Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
- Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
- Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
- Initiate market research studies, or analyze their findings.
- Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
Work Activities
- Communicating with Supervisors, Peers, or Subordinates
- Establishing and Maintaining Interpersonal Relationships
- Working with Computers
- Organizing, Planning, and Prioritizing Work
- Making Decisions and Solving Problems
- Getting Information
- Thinking Creatively
- Selling or Influencing Others
- Identifying Objects, Actions, and Events
- Communicating with People Outside the Organization
- Developing and Building Teams
- Developing Objectives and Strategies
Tools & Technology
Technologies frequently used: Hot technologies: Adobe Acrobat, Adobe After Effects, Adobe Creative Cloud software, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Amazon Redshift, Amazon Web Services AWS software, Apache Cassandra In-demand technologies: Atlassian JIRA
What Major Will Prepare You For This Career?
Programs that train for this career include:
- Marketing
- Specialized Sales
- Textile & Apparel Studies
- Human Sciences Business Services
- Pharmacy/Pharmaceutical Sciences
Featured schools near , edit
Related Careers
Other careers like marketing managers include:
- Purchasing Managers
- Wholesale and Retail Buyers, Except Farm Products
- Logisticians
- Project Management Specialists
- Management Analysts
- Market Research Analysts and Marketing Specialists
Also Known As
Account Supervisor, Brand Manager, Business Developer, Business Development Director, Business Development Manager, Category Manager, Channel Manager, Commercial Director, Commercial Lines Manager, Digital Marketing Manager, Digital Product Manager, Fashion Coordinator, Fashion Marketer, Internet Marketing Manager, Market Analysis Director.
References
- U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics — https://www.bls.gov/oes/
- O*NET Online — https://www.onetonline.org/
- BLS Employment Projections — https://www.bls.gov/emp/
- O*NET-SOC code: 11-2021.00
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