2023 Most Popular Business, Management & Marketing Schools in California
Finding the Best Business, Management & Marketing School for You
Business, Management & Marketing is one of the most popular subjects to study in California. With 19,312 degrees and certificates handed out in 2020-2021, it ranked 2nd out of all the majors we track in the state.
It's not easy to decide which program to enroll in when you have so many options available. You're no longer limited to schools in your local area, either, since online programs are becoming more prevalent. Or you may find the programs at a trade school to be a better alternative for you.
To assist you in seeing some of the education options that are available to you, Grad Degree Search has created its Most Popular Business, Management & Marketing Schools in California ranking. This report analyzed 118 schools in California to see which ones were the most popular programs for students. To create this ranking we looked at how many students graduated from the Business, Management & Marketing program at each school on the list.
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2023 Most Popular Business, Management & Marketing Schools in California
The colleges and universities below are the most popular for business, management and marketing majors pursuing a .
Top 15% Most Popular Business, Management & Marketing Schools
Our 2023 rankings named University of Southern California the most popular school in California for business, management and marketing students. Located in the city of Los Angeles, USC is a private not-for-profit college with a fairly large student population.
Full Business, Management & Marketing at University of Southern California Report
You’ll be in good company if you decide to attend University of California - Los Angeles. It ranked #3 on our 2023 Most Popular Business, Management & Marketing Schools in California list. UCLA is a very large public school located in the large city of Los Angeles.
Read full report on Business, Management & Marketing at University of California - Los Angeles
You’ll join some of the best and brightest minds around you if you attend Pepperdine University. The school came in at #4 on this year’s Most Popular Business, Management & Marketing Schools in California list. Located in the suburb of Malibu, Pepperdine is a private not-for-profit college with a large student population.
You’ll be in good company if you decide to attend Sofia University. It ranked #5 on our 2023 Most Popular Business, Management & Marketing Schools in California list. Located in the small city of Palo Alto, Institute of Transpersonal Psychology is a private for-profit school with a small student population.
With a ranking of #6, University of California - Berkeley did quite well on this year’s most popular schools for business, management and marketing students. UC Berkeley is a fairly large public school located in the city of Berkeley.
Northcentral University came in at #7 in this year’s edition of the Most Popular Business, Management & Marketing Schools in California ranking. Northcentral University is a large private not-for-profit school located in the city of San Diego.
Brandman University landed the #8 spot in the 2023 rankings for the most popular business, management and marketing programs. Brandman is a medium-sized private not-for-profit school located in the city of Irvine.
Read full report on Business, Management & Marketing at Brandman University
University of the People landed the #9 spot in the 2023 rankings for the most popular business, management and marketing programs. University of the People is a very large private not-for-profit school located in the medium-sized city of Pasadena.
Full Business, Management & Marketing at University of the People Report
National University ranked #10 on this year’s Most Popular Business, Management & Marketing Schools in California list. Located in the city of La Jolla, National University is a private not-for-profit college with a fairly large student population.
Full Business, Management & Marketing at National University Report
Westcliff University ranked #11 on this year’s Most Popular Business, Management & Marketing Schools in California list. Located in the large city of Irvine, Westcliff University is a private for-profit college with a small student population.
University of La Verne landed the #12 spot in the 2023 rankings for the most popular business, management and marketing programs. ULV is a medium-sized private not-for-profit school located in the large suburb of La Verne.
Golden Gate University - San Francisco came in at #13 in this year’s edition of the Most Popular Business, Management & Marketing Schools in California ranking. Golden Gate University - San Francisco is a small private not-for-profit school located in the large city of San Francisco.
Stanford University landed the #14 spot in the 2023 rankings for the most popular business, management and marketing programs. Located in the suburb of Stanford, Stanford is a private not-for-profit school with a large student population.
University of California - Irvine ranked #15 on this year’s Most Popular Business, Management & Marketing Schools in California list. UC Irvine is a fairly large public school located in the city of Irvine.
Santa Clara University came in at #16 in this year’s edition of the Most Popular Business, Management & Marketing Schools in California ranking. Located in the medium-sized city of Santa Clara, SCU is a private not-for-profit school with a moderately-sized student population.
Full Business, Management & Marketing at Santa Clara University Report
University of Redlands did quite well in this year’s ranking of the most popular schools for business, management and marketing students. It came in at #17 on the list. University of Redlands is a small private not-for-profit school located in the small city of Redlands.
Read full report on Business, Management & Marketing at University of Redlands
Honorable Mentions
These are some additional schools worth mentioning that are also popular but just didn't quite make the cut to earn our top Most Popular Business, Management & Marketing Schools in California award.
| Rank | College | Location |
|---|---|---|
| 18 | Naval Postgraduate School | Monterey, CA |
| 19 | California State University - East Bay | Hayward, CA |
| 20 | University of San Francisco | San Francisco, CA |
| 21 | University of Phoenix - California | Costa Mesa, CA |
| 22 | California Baptist University | Riverside, CA |
| 23 | San Diego State University | San Diego, CA |
Best Business, Management & Marketing Colleges in the Far Western US Region
Explore all the Most Popular Business, Management & Marketing Colleges in the Far Western US Area or other specific states within that region.
| State | Degrees Awarded |
|---|---|
| Washington | 2,309 |
| Oregon | 1,256 |
| Nevada | 409 |
| Hawaii | 241 |
| Alaska | 135 |
Business, Management & Marketing Related Majors
Business, Management & Marketing Majors to Study
| Major | Annual Graduates |
|---|---|
| Business Administration & Management | 131,555 |
| Management Sciences & Quantitative Methods | 31,701 |
| Accounting | 19,309 |
| Human Resource Management | 12,117 |
| General Business/Commerce | 9,137 |
| Finance & Financial Management | 5,784 |
| Marketing | 4,011 |
| Management Information Systems | 2,766 |
| International Business | 2,007 |
| Entrepreneurial Studies | 1,823 |
| Taxation | 1,350 |
| Hospitality Management | 1,341 |
| Real Estate | 1,280 |
| Other Business, Management & Marketing | 1,073 |
| General Sales & Marketing | 537 |
| Construction Management | 466 |
| Specialized Sales, Merchandising & Marketing | 180 |
| Business/Managerial Economics | 162 |
| Insurance | 143 |
| Business/Corporate Communications | 117 |
| Telecommunications Management | 23 |
Notes and References
*These averages are for the top 25 schools only.
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
- Credit for the banner image above goes to Amit Savargaonkar.
More about our data sources and methodologies.
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