2023 Most Popular Marketing Master's Degree Schools
Finding the Best Marketing Master's Degree School for You
Marketing is the #59 most popular major in the country with 4,011 degrees and certificates awarded in 2020-2021.
With all the programs available today, it can be tough to choose which one is the best for you. Along with traditional schools that require in-person attendence, you can attend one of many reputable online schools. Some programs even offer a hybrid experience. Alternatively, you may choose a trade school that prepares you to enter the workforce with knowledge in a specific field.
The Most Popular Marketing Master's Degree Schools ranking is one of many tools that Grad Degree Search has developed to help you make your educational decision. Our analysis looked at 154 schools in the United States to see which master's degree programs were the most popular for students. To create this ranking we looked at how many students graduated from the Marketing program at each school on the list.
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2023 Most Popular Marketing Master’s Degree Schools in the United States
The colleges and universities below are the most popular for marketing majors pursuing a master's degree.
Top 15% Most Popular Marketing Master's Degree Schools
Our 2023 rankings named Northwestern University the most popular school in the United States for marketing students working on their master’s degree. Located in the small city of Evanston, Northwestern is a private not-for-profit school with a fairly large student population.
Of the 248 students majoring in marketing at Northwestern, 56% are male and 44% are female.
Out of the 154 schools in the United States that were part of this year’s ranking, Southern New Hampshire University landed the # 2 spot on the list. SNHU is a very large private not-for-profit school located in the suburb of Manchester.
Of the 170 students majoring in marketing at SNHU, 19% are male and 81% are female.
Read full report on Marketing at Southern New Hampshire University
You’ll be in good company if you decide to attend Hult International Business School. It ranked #3 on our 2023 Most Popular Marketing Master’s Degree Schools list. Located in the city of Cambridge, Hult International Business School is a private not-for-profit college with a small student population.
About 55% of the students majoring in marketing at the school are women while 45% are male.
Out of the 154 schools in the United States that were part of this year’s ranking, Florida International University landed the # 4 spot on the list. FIU is a fairly large public school located in the large suburb of Miami.
About 79% of the students majoring in marketing at the school are women while 21% are male.
A rank of #5 on this year’s list means Johns Hopkins University is a great place for marketing students working on their master’s degree. Johns Hopkins is a very large private not-for-profit school located in the large city of Baltimore.
About 77% of the students majoring in marketing at the school are women while 23% are male.
The University of Alabama did quite well in this year’s ranking of the most popular places for marketing students to get a master’s degree. It came in at #6 on the list. Located in the city of Tuscaloosa, UA is a public college with a very large student population.
Women make up 71% of the marketing majors at the school.
Boston University landed the #7 spot in the 2023 rankings for the most popular master’s degree marketing programs. Located in the city of Boston, Boston U is a private not-for-profit college with a very large student population.
Women make up 60% of the marketing majors at the school.
LIM College ranked #8 on this year’s Most Popular Marketing Master’s Degree Schools list. LIM is a small private for-profit school located in the city of New York.
About 92% of the students majoring in marketing at the school are women while 8% are male.
Full Sail University ranked #9 on this year’s Most Popular Marketing Master’s Degree Schools list. Full Sail University is a very large private for-profit school located in the large suburb of Winter Park.
Of the 93 students majoring in marketing at Full Sail University, 33% are male and 67% are female.
National University College did quite well in this year’s ranking of the most popular places for marketing students to get a master’s degree. It came in at #10 on the list. Located in the medium-sized city of Bayamon, National University College is a private for-profit school with a fairly large student population.
Women make up 83% of the marketing majors at the school.
Read full report on Marketing at National University College
University of Toledo ranked #11 on this year’s Most Popular Marketing Master’s Degree Schools list. Located in the large city of Toledo, University of Toledo is a public college with a fairly large student population.
Women make up 38% of the marketing majors at the school.
Vanderbilt University did quite well in this year’s ranking of the most popular places for marketing students to get a master’s degree. It came in at #12 on the list. Located in the city of Nashville, Vanderbilt is a private not-for-profit school with a fairly large student population.
Women make up 58% of the marketing majors at the school.
Texas A&M University - College Station landed the #13 spot in the 2023 rankings for the most popular master’s degree marketing programs. Texas A&M College Station is a fairly large public school located in the midsize city of College Station.
About 69% of the students majoring in marketing at the school are women while 31% are male.
Read full report on Marketing at Texas A&M University - College Station
University of Pennsylvania did quite well in this year’s ranking of the most popular places for marketing students to get a master’s degree. It came in at #13 on the list. Located in the city of Philadelphia, UPenn is a private not-for-profit college with a fairly large student population.
About 63% of the students majoring in marketing at the school are women while 37% are male.
Michigan State University did quite well in this year’s ranking of the most popular places for marketing students to get a master’s degree. It came in at #15 on the list. Michigan State is a very large public school located in the city of East Lansing.
Women make up 70% of the marketing majors at the school.
Nova Southeastern University did quite well in this year’s ranking of the most popular places for marketing students to get a master’s degree. It came in at #16 on the list. NUS Florida is a very large private not-for-profit school located in the large suburb of Fort Lauderdale.
Women make up 71% of the marketing majors at the school.
With a ranking of #17, Liberty University did quite well on this year’s most popular schools for marketing students working on their master’s degree. Liberty University is a very large private not-for-profit school located in the city of Lynchburg.
Women make up 66% of the marketing majors at the school.
The University of Texas at Dallas did quite well in this year’s ranking of the most popular places for marketing students to get a master’s degree. It came in at #18 on the list. UT Dallas is a fairly large public school located in the medium-sized city of Richardson.
Of the 58 students majoring in marketing at UT Dallas, 24% are male and 76% are female.
Read full report on Marketing at The University of Texas at Dallas
University of Phoenix - Arizona came in at #19 in this year’s edition of the Most Popular Marketing Master’s Degree Schools ranking. UOPX - Arizona is a fairly large private for-profit school located in the large city of Tempe.
Of the 56 students majoring in marketing at UOPX - Arizona, 18% are male and 82% are female.
University of South Florida - Main Campus ranked #20 on this year’s Most Popular Marketing Master’s Degree Schools list. Located in the city of Tampa, USF Tampa is a public college with a very large student population.
Of the 55 students majoring in marketing at USF Tampa, 45% are male and 55% are female.
Read full report on Marketing at University of South Florida - Main Campus
Emerson College ranked #21 on this year’s Most Popular Marketing Master’s Degree Schools list. Emerson is a moderately-sized private not-for-profit school located in the city of Boston.
Of the 45 students majoring in marketing at Emerson, 20% are male and 80% are female.
Hofstra University landed the #22 spot in the 2023 rankings for the most popular master’s degree marketing programs. Hofstra is a fairly large private not-for-profit school located in the suburb of Hempstead.
About 51% of the students majoring in marketing at the school are women while 49% are male.
With a ranking of #23, University of Illinois at Urbana-Champaign did quite well on this year’s most popular schools for marketing students working on their master’s degree. Located in the small city of Champaign, UIUC is a public school with a fairly large student population.
Of the 38 students majoring in marketing at UIUC, 32% are male and 68% are female.
Full Marketing at University of Illinois at Urbana-Champaign Report
Additional Noteworthy Schools
Here are some additional popular schools for Marketing students that almost earned our Most Popular Marketing Master's Degree Schools award.
| Rank | College | Location |
|---|---|---|
| 24 | University of Houston | Houston, TX |
| 25 | University of Cincinnati - Main Campus | Cincinnati, OH |
| 26 | Texas A&M University - Commerce | Commerce, TX |
| 27 | DePaul University | Chicago, IL |
| 28 | Saint Joseph’s University | Philadelphia, PA |
| 29 | University of Colorado Denver/Anschutz Medical Campus | Denver, CO |
| 29 | Stony Brook University | Stony Brook, NY |
Marketing by Region
View the Most Popular Marketing Master's Degree Schools for a specific region near you.
| Region |
|---|
| Southeast |
| New England |
| Rocky Mountains |
| Plains States |
| Middle Atlantic |
| Far Western US |
| Southwest |
| Great Lakes |
Marketing Related Majors
One of 20 majors within the area of study, marketing has other similar majors worth exploring.
Most Popular Related Majors
| Related Major | Annual Graduates |
|---|---|
| Business Administration & Management | 131,555 |
| Management Sciences & Quantitative Methods | 31,701 |
| Accounting | 19,309 |
| Human Resource Management | 12,117 |
| General Business/Commerce | 9,137 |
Notes and References
*These averages are for the top 25 schools only.
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
- Credit for the banner image above goes to Nick Youngson.
More about our data sources and methodologies.
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