Other Marketing

Types of Degrees Other Marketing Majors Are Getting

The following table lists how many other marketing graduations there were for each degree level during the last year for which data was available.

Education Level	Number of Grads
Master’s Degree	321
Graduate Certificate	21

What Other Marketing Majors Need to Know

O*NET surveyed people in occupations related to other marketing and asked them what knowledge areas, skills, and abilities were important for their jobs. The responses were rated on a scale of 1 to 5 with 5 being most important.

Knowledge Areas for Other Marketing Majors

Other Marketing majors often go into careers in which the following knowledge areas are important:

• Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
• English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
• Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
• Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
• Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

Skills for Other Marketing Majors

The following list of skills has been highlighted as some of the most essential for careers related to other marketing:

• Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
• Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
• Speaking - Talking to others to convey information effectively.
• Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
• Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.

Abilities for Other Marketing Majors

Other Marketing majors often go into careers where the following abilities are vital:

• Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
• Written Comprehension - The ability to read and understand information and ideas presented in writing.
• Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
• Written Expression - The ability to communicate information and ideas in writing so others will understand.
• Deductive Reasoning - The ability to apply general rules to specific problems to produce answers that make sense.

What Can You Do With a Other Marketing Major?

Below is a list of occupations associated with other marketing:

Job Title	Job Growth Rate	Median Salary
Marketing Managers	10.1%	$134,290

Who Is Getting a Master’s Degree in Other Marketing?

This major is dominated by women with about 78% of recent graduates being female.

Racial-Ethnic Diversity

At the countrywide level, the racial-ethnic distribution of other marketing majors is as follows:

Race/Ethnicity	Number of Grads
Asian	16
Black or African American	35
Hispanic or Latino	91
White	122
International Students	44
Other Races/Ethnicities	13

Geographic Diversity

Americans aren’t the only ones with an interest in Other Marketing. About 13.7% of those with this major are international students.

Amount of Education Required for Careers Related to Other Marketing

Some careers associated with other marketing require an advanced degree while some may not even require a bachelor’s. Whatever the case may be, pursuing more education usually means that more career options will be available to you.

How much schooling do you really need to compete in today’s job market? People currently working in careers related to other marketing have obtained the following education levels.

Education Level	Percentage of Workers
High School Diploma - or the equivalent (for example, GED)	3.6%
Some College Courses	2.8%
Associate’s Degree (or other 2-year degree)	3.0%
Bachelor’s Degree	56.1%
Master’s Degree	24.5%
First Professional Degree - awarded for completion of a program that: requires at least 2 years of college work before entrance into the program, includes a total of at least 6 academic years of work to complete, and provides all remaining academic requirements to begin practice in a profession.	10.6%

Online Other Marketing Programs

The following table lists the number of programs by degree level, along with how many schools offered online courses in the field.

Degree Level	Colleges Offering Programs	Colleges Offering Online Classes
Certificate (Less Than 1 Year)	0	0
Certificate (1-2 years)	10	2
Certificate (2-4 Years)	0	0
Associate’s Degree	27	20
Bachelor’s Degree	9	3
Post-Baccalaureate	0	0
Master’s Degree	23	9
Post-Master’s	3	0
Doctor’s Degree (Research)	1	0
Doctor’s Degree (Professional Practice)	0	0
Doctor’s Degree (Other)	0	0

Majors Related to Other Marketing

You may also be interested in one of the following majors related to other marketing.

Major	Number of Grads
Marketing/Marketing Management, General	50,017
Digital Marketing	845
International Marketing	446
Marketing Research	286

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• College Scorecard
• National Center for Education Statistics
• O*NET Online
• U.S. Bureau of Labor Statistics
• Usual Weekly Earnings of Wage and Salary Workers First Quarter 2020
• Image Credit: By Nick Youngson under License

More about our data sources and methodologies.