2023 Most Popular Marketing Schools
Finding the Best Marketing School for You
Marketing is the #59 most popular major in the country with 4,011 degrees and certificates awarded in 2020-2021.
With all the programs available today, it can be tough to choose which one is the best for you. Along with traditional schools that require in-person attendence, you can attend one of many reputable online schools. Some programs even offer a hybrid experience. Alternatively, you may choose a trade school that prepares you to enter the workforce with knowledge in a specific field.
To help you arm yourself with the information you need to make your decision, Grad Degree Search has developed this Most Popular Marketing Schools ranking. This report analyzed 209 schools in the United States to see which ones were the most popular programs for students. To create this ranking we looked at how many students graduated from the Marketing program at each school on the list.
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2023 Most Popular Marketing Schools in the United States
Check out the marketing programs at these schools if you want to attend one of the most popular in the United States.
Top 25 Most Popular Schools in Marketing
Our 2023 rankings named Northwestern University the most popular school in the United States for marketing students. Located in the small city of Evanston, Northwestern is a private not-for-profit school with a fairly large student population.
Out of the 209 schools in the United States that were part of this year’s ranking, Southern New Hampshire University landed the # 2 spot on the list. SNHU is a fairly large private not-for-profit school located in the midsize suburb of Manchester.
A rank of #3 on this year’s list means Hult International Business School is a great place for marketing students. Located in the midsize city of Cambridge, Hult International Business School is a private not-for-profit college with a small student population.
The excellent programs at Florida International University helped the school earn the #4 place on this year’s ranking of the best marketing schools in the United States. FIU is a fairly large public school located in the large suburb of Miami.
You’ll join some of the best and brightest minds around you if you attend Johns Hopkins University. The school came in at #5 on this year’s Most Popular Marketing Schools list. Johns Hopkins is a very large private not-for-profit school located in the large city of Baltimore.
With a ranking of #6, The University of Alabama did quite well on this year’s most popular schools for marketing students. Located in the city of Tuscaloosa, UA is a public school with a fairly large student population.
University of Phoenix - Arizona landed the #7 spot in the 2023 rankings for the most popular marketing programs. UOPX - Arizona is a fairly large private for-profit school located in the large city of Tempe.
Full Sail University ranked #8 on this year’s Most Popular Marketing Schools list. Full Sail University is a very large private for-profit school located in the suburb of Winter Park.
With a ranking of #9, Boston University did quite well on this year’s most popular schools for marketing students. Located in the city of Boston, Boston U is a private not-for-profit school with a fairly large student population.
LIM College landed the #10 spot in the 2023 rankings for the most popular marketing programs. LIM is a small private for-profit school located in the city of New York.
Texas A&M University - College Station ranked #11 on this year’s Most Popular Marketing Schools list. Texas A&M College Station is a fairly large public school located in the city of College Station.
Read full report on Marketing at Texas A&M University - College Station
National University College came in at #12 in this year’s edition of the Most Popular Marketing Schools ranking. Located in the midsize city of Bayamon, National University College is a private for-profit school with a fairly large student population.
North Carolina State University came in at #13 in this year’s edition of the Most Popular Marketing Schools ranking. Located in the large city of Raleigh, NC State is a public school with a fairly large student population.
University of Toledo did quite well in this year’s ranking of the most popular schools for marketing students. It came in at #13 on the list. Located in the city of Toledo, University of Toledo is a public school with a fairly large student population.
University of Pennsylvania did quite well in this year’s ranking of the most popular schools for marketing students. It came in at #15 on the list. Located in the large city of Philadelphia, UPenn is a private not-for-profit college with a very large student population.
Harvard University came in at #15 in this year’s edition of the Most Popular Marketing Schools ranking. Located in the midsize city of Cambridge, Harvard is a private not-for-profit school with a fairly large student population.
With a ranking of #17, Vanderbilt University did quite well on this year’s most popular schools for marketing students. Located in the large city of Nashville, Vanderbilt is a private not-for-profit college with a fairly large student population.
University of Cincinnati - Main Campus landed the #17 spot in the 2023 rankings for the most popular marketing programs. UC is a fairly large public school located in the large city of Cincinnati.
Full Marketing at University of Cincinnati - Main Campus Report
With a ranking of #19, Michigan State University did quite well on this year’s most popular schools for marketing students. Michigan State is a fairly large public school located in the city of East Lansing.
Nova Southeastern University did quite well in this year’s ranking of the most popular schools for marketing students. It came in at #20 on the list. NUS Florida is a fairly large private not-for-profit school located in the large suburb of Fort Lauderdale.
Read full report on Marketing at Nova Southeastern University
Liberty University came in at #21 in this year’s edition of the Most Popular Marketing Schools ranking. Liberty University is a fairly large private not-for-profit school located in the small city of Lynchburg.
The University of Texas at Dallas landed the #22 spot in the 2023 rankings for the most popular marketing programs. UT Dallas is a fairly large public school located in the midsize city of Richardson.
Read full report on Marketing at The University of Texas at Dallas
University of South Florida - Main Campus landed the #23 spot in the 2023 rankings for the most popular marketing programs. Located in the city of Tampa, USF Tampa is a public college with a fairly large student population.
Read full report on Marketing at University of South Florida - Main Campus
With a ranking of #24, Texas Tech University did quite well on this year’s most popular schools for marketing students. Located in the large city of Lubbock, Texas Tech is a public college with a very large student population.
With a ranking of #25, Emerson College did quite well on this year’s most popular schools for marketing students. Emerson is a medium-sized private not-for-profit school located in the city of Boston.
Rest of the Top Most Popular Marketing Schools
Additional Noteworthy Schools
Here are some additional popular schools for Marketing students that almost earned our Most Popular Marketing Schools award.
| Rank | College | Location |
|---|---|---|
| 32 | Saint Joseph’s University | Philadelphia, PA |
| 32 | Texas A&M University - Commerce | Commerce, TX |
| 34 | DePaul University | Chicago, IL |
| 35 | University of Southern California | Los Angeles, CA |
| 36 | Stony Brook University | Stony Brook, NY |
| 36 | University of Colorado Denver/Anschutz Medical Campus | Denver, CO |
| 36 | Walden University | Minneapolis, MN |
| 39 | California Lutheran University | Thousand Oaks, CA |
| 39 | Northern Illinois University | Dekalb, IL |
| 39 | Santa Clara University | Santa Clara, CA |
Marketing by Region
View the Most Popular Marketing Schools for a specific region near you.
| Region |
|---|
| Southeast |
| New England |
| Rocky Mountains |
| Plains States |
| Middle Atlantic |
| Far Western US |
| Southwest |
| Great Lakes |
Marketing Related Majors
One of 20 majors within the area of study, marketing has other similar majors worth exploring.
Most Popular Related Majors
| Related Major | Annual Graduates |
|---|---|
| Business Administration & Management | 131,555 |
| Management Sciences & Quantitative Methods | 31,701 |
| Accounting | 19,309 |
| Human Resource Management | 12,117 |
| General Business/Commerce | 9,137 |
Notes and References
*These averages are for the top 25 schools only.
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
- Credit for the banner image above goes to Nick Youngson.
More about our data sources and methodologies.
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