2026 Best Value Marketing Master’s Degree Schools
Looking for the best-value Marketing master’s degree programs in the United States? This list ranks 1178 schools by value — the balance of cost and student outcomes, using our 2026 methodology. Our scores reflect factors such as tuition, student debt, and post-graduation earnings to surface the strongest return on investment.
So you can compare your options, Grad Degree evaluated schools to produce this 2026 value ranking, drawing primarily on U.S. Department of Education data (IPEDS and College Scorecard). View our full ranking methodology.
Top 25 Best-Value Marketing Master’s Degree Schools in the United States
Here are the top-ranked schools for value:
For return on investment, no school beat La Salle University this year in the United States. Located in Philadelphia, PA, La Salle University is a private not-for-profit institution. Expect in-state tuition and fees of around $37,800. Graduates carry a median of $23,750 in student loans. Median earnings reach $67,416 ten years out. Set against $23,750 in median debt, that is a healthy payoff. The acceptance rate is 97%. More on La Salle University
The strong cost-to-outcome balance at Inter American University Of Puerto Rico Ponce earned it the #2 place in the United States. Set in Mercedita, PR, Inter American University Of Puerto Rico Ponce is a private not-for-profit institution. In-state tuition and fees run about $5,780. The median Marketing program debt is $7,869. Graduates go on to earn a median of $26,721 ten years after entry. Weighed against typical debt, the earnings make a compelling case for value. Roughly 34% of applicants are accepted. Read the full report on Inter American University Of Puerto Rico Ponce
University Of Scranton came in at #3 on this year's best-value Marketing ranking in the United States. University Of Scranton is a private not-for-profit school based in Scranton, PA. In-state tuition and fees run about $53,777. Typical Marketing student debt is $26,000. A decade after starting, students earn a median of $74,652. That is a strong return on a $26,000 median debt. About 81% of those who apply are admitted. See the full University Of Scranton profile
You'll get strong value at Xavier University, which ranked #4 this year. Located in Cincinnati, OH, Xavier University is a private not-for-profit institution. Students from in state pay about $49,425 in tuition and fees. Typical Marketing student debt is $26,466. Ten years after enrolling, students earn a median of $64,873. Set against $26,466 in median debt, that is a healthy payoff. Xavier University admits about 86% of applicants. Read more about Xavier University
You'll get strong value at West Texas A And M University, which ranked #5 this year. Set in Canyon, TX, West Texas A And M University is a public institution. In-state tuition and fees run about $9,101, while out-of-state students pay about $10,996. Graduates carry a median of $23,050 in student loans. A decade after starting, students earn a median of $50,741. That is a strong return on a $23,050 median debt. West Texas A And M University admits about 99% of applicants. See the full West Texas A And M University profile
Northern Illinois University came in at #6 in this year's value ranking. Northern Illinois University is a public school based in Dekalb, IL. Expect in-state tuition and fees of around $13,060. The median Marketing program debt is $23,875. A decade after starting, students earn a median of $57,808. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 70%. More on Northern Illinois University
Southern Illinois University Edwardsville placed #7 among the best-value Marketing schools in the United States. Set in Edwardsville, IL, Southern Illinois University Edwardsville is a public institution. The average in-state cost of tuition and fees is $12,092. Graduates carry a median of $23,917 in student loans. Ten years after enrolling, students earn a median of $56,346. Set against $23,917 in median debt, that is a healthy payoff. Southern Illinois University Edwardsville admits about 98% of applicants. More on Southern Illinois University Edwardsville
Fitchburg State University came in at #8 in this year's value ranking. Located in Fitchburg, MA, Fitchburg State University is a public institution. The average in-state cost of tuition and fees is $11,346, with out-of-state students paying around $17,426. The median Marketing program debt is $25,840. Fitchburg State University alumni report median earnings of $53,874 a decade after entry. That is a strong return on a $25,840 median debt. About 87% of those who apply are admitted. More on Fitchburg State University
Lindenwood University landed the #8 spot for value in the United States this year. Set in Saint Charles, MO, Lindenwood University is a private not-for-profit institution. Expect in-state tuition and fees of around $21,600. The median Marketing program debt is $27,000. Ten years after enrolling, students earn a median of $53,278. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 57%. Read the full report on Lindenwood University
Inter American University Of Puerto Rico Metro came in at #10 in this year's value ranking. Set in San Juan, PR, Inter American University Of Puerto Rico Metro is a private not-for-profit institution. The average in-state cost of tuition and fees is $5,780. Typical Marketing student debt is $8,666. Graduates go on to earn a median of $30,821 ten years after entry. Weighed against typical debt, the earnings make a compelling case for value. Roughly 70% of applicants are accepted. Get the full Inter American University Of Puerto Rico Metro report
Santa Clara University landed the #11 spot for value in the United States this year. This private not-for-profit school is set in Santa Clara, CA. In-state tuition and fees average $61,293. Students borrow a median of $19,712 to complete their Marketing program here. Graduates go on to earn a median of $109,183 ten years after entry. Set against $19,712 in median debt, that is a healthy payoff. The acceptance rate is 48%. Get the full Santa Clara University report
Concordia University Wisconsin offered strong value this year, earning the #12 position. Concordia University Wisconsin is a private not-for-profit school based in Mequon, WI. Students from in state pay about $35,470 in tuition and fees. Graduates carry a median of $26,000 in student loans. Graduates go on to earn a median of $56,075 ten years after entry. That is a strong return on a $26,000 median debt. Concordia University Wisconsin admits about 78% of applicants. More on Concordia University Wisconsin
Saint Josephs University landed the #13 spot for value in the United States this year. This private not-for-profit school is set in Philadelphia, PA. The average in-state cost of tuition and fees is $53,260. Students borrow a median of $26,149 to complete their Marketing program here. Saint Josephs University alumni report median earnings of $86,881 a decade after entry. Set against $26,149 in median debt, that is a healthy payoff. The acceptance rate is 89%. See the full Saint Josephs University profile
Oklahoma Christian University landed the #14 spot for value in the United States this year. Located in Edmond, OK, Oklahoma Christian University is a private not-for-profit institution. In-state tuition and fees average $27,180. Students borrow a median of $21,500 to complete their Marketing program here. A decade after starting, students earn a median of $49,203. Weighed against typical debt, the earnings make a compelling case for value. Oklahoma Christian University admits about 96% of applicants. More on Oklahoma Christian University
Universidad Metropolitana ranked #15 on our 2026 list of the best-value Marketing schools. Based in San Juan, PR, Universidad Metropolitana is a private not-for-profit institution. Expect in-state tuition and fees of around $7,750. Typical Marketing student debt is $22,079. Graduates go on to earn a median of $24,490 ten years after entry. Weighed against typical debt, the earnings make a compelling case for value. Read more about Universidad Metropolitana
University Of Wisconsin Madison offered strong value this year, earning the #16 position. University Of Wisconsin Madison is a public school based in Madison, WI. The average in-state cost of tuition and fees is $11,603, compared with $42,103 for out-of-state students. University Of Wisconsin Madison Marketing students take on a median of $20,500 in debt. Median earnings reach $73,792 ten years out. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 45%. More on University Of Wisconsin Madison
Fairleigh Dickinson University Metropolitan Campus landed the #17 spot for value in the United States this year. Set in Teaneck, NJ, Fairleigh Dickinson University Metropolitan Campus is a private not-for-profit institution. Expect in-state tuition and fees of around $37,010. Graduates carry a median of $25,000 in student loans. Graduates go on to earn a median of $57,273 ten years after entry. Weighed against typical debt, the earnings make a compelling case for value. About 91% of those who apply are admitted. Read more about Fairleigh Dickinson University Metropolitan Campus
Aurora University came in at #18 in this year's value ranking. Set in Aurora, IL, Aurora University is a private not-for-profit institution. In-state tuition and fees average $29,170. Graduates carry a median of $22,900 in student loans. Ten years after enrolling, students earn a median of $58,709. That is a strong return on a $22,900 median debt. Roughly 81% of applicants are accepted. Get the full Aurora University report
Liberty University landed the #19 spot for value in the United States this year. Set in Lynchburg, VA, Liberty University is a private not-for-profit institution. The average in-state cost of tuition and fees is $16,173. Liberty University Marketing students take on a median of $27,414 in debt. A decade after starting, students earn a median of $44,813. That is a strong return on a $27,414 median debt. About 99% of those who apply are admitted. See the full Liberty University profile
Lehigh University came in at #20 in this year's value ranking. Set in Bethlehem, PA, Lehigh University is a private not-for-profit institution. Expect in-state tuition and fees of around $64,980. The median Marketing program debt is $20,534. A decade after starting, students earn a median of $105,584. Weighed against typical debt, the earnings make a compelling case for value. About 26% of those who apply are admitted. Read more about Lehigh University
Walsh College Of Accountancy And Business Administration placed #21 among the best-value Marketing schools in the United States. Walsh College Of Accountancy And Business Administration is a private not-for-profit school based in Troy, MI. Expect in-state tuition and fees of around $22,629. Students borrow a median of $15,150 to complete their Marketing program here. Median earnings reach $72,081 ten years out. Set against $15,150 in median debt, that is a healthy payoff. Get the full Walsh College Of Accountancy And Business Administration report
Bellevue University offered strong value this year, earning the #22 position. This private not-for-profit school is set in Bellevue, NE. Students from in state pay about $12,873 in tuition and fees. The median Marketing program debt is $27,750. Median earnings reach $61,289 ten years out. Weighed against typical debt, the earnings make a compelling case for value. Read more about Bellevue University
Anderson University Sc ranked #23 on our 2026 list of the best-value Marketing schools. Located in Anderson, SC, Anderson University Sc is a private not-for-profit institution. In-state tuition and fees run about $34,970. Anderson University Sc Marketing students take on a median of $25,250 in debt. A decade after starting, students earn a median of $42,101. Set against $25,250 in median debt, that is a healthy payoff. The acceptance rate is 55%. Read more about Anderson University Sc
Grand Canyon University placed #24 among the best-value Marketing schools in the United States. Based in Phoenix, AZ, Grand Canyon University is a private for-profit institution. Students from in state pay about $18,508 in tuition and fees. Typical Marketing student debt is $24,919. Graduates go on to earn a median of $42,186 ten years after entry. Weighed against typical debt, the earnings make a compelling case for value. Roughly 79% of applicants are accepted. Read more about Grand Canyon University
Tiffin University placed #25 among the best-value Marketing schools in the United States. Set in Tiffin, OH, Tiffin University is a private not-for-profit institution. Students from in state pay about $34,790 in tuition and fees. The median Marketing program debt is $27,000. Ten years after enrolling, students earn a median of $35,942. That is a strong return on a $27,000 median debt. Tiffin University admits about 80% of applicants. See the full Tiffin University profile
Rest of the Top 50 Best-Value Marketing Master’s Degree Schools in the United States
These schools also delivered strong value this year:
Texas Tech University came in at #26 in this year's value ranking. Set in Lubbock, TX, Texas Tech University is a public institution. In-state tuition and fees run about $11,852, with out-of-state students paying around $24,157. Graduates carry a median of $21,117 in student loans. A decade after starting, students earn a median of $62,454. Set against $21,117 in median debt, that is a healthy payoff. The acceptance rate is 73%. More on Texas Tech University
Depaul University came in at #27 in this year's value ranking. Based in Chicago, IL, Depaul University is a private not-for-profit institution. Students from in state pay about $45,405 in tuition and fees. Graduates carry a median of $25,000 in student loans. Ten years after enrolling, students earn a median of $68,751. Weighed against typical debt, the earnings make a compelling case for value. Depaul University has an acceptance rate of 76%. Read the full report on Depaul University
Webster University offered strong value this year, earning the #28 position. Based in Saint Louis, MO, Webster University is a private not-for-profit institution. In-state tuition and fees run about $31,750. Graduates carry a median of $25,939 in student loans. Median earnings reach $50,876 ten years out. Weighed against typical debt, the earnings make a compelling case for value. Webster University admits about 86% of applicants. More on Webster University
University Of Houston placed #29 among the best-value Marketing schools in the United States. Located in Houston, TX, University Of Houston is a public institution. In-state tuition and fees average $9,717, with out-of-state students paying around $22,547. Students borrow a median of $17,370 to complete their Marketing program here. Graduates go on to earn a median of $62,377 ten years after entry. Set against $17,370 in median debt, that is a healthy payoff. About 74% of those who apply are admitted. Read more about University Of Houston
University Of Akron Main Campus placed #30 among the best-value Marketing schools in the United States. Set in Akron, OH, University Of Akron Main Campus is a public institution. In-state tuition and fees average $13,135, with out-of-state students paying around $20,815. Graduates carry a median of $25,000 in student loans. A decade after starting, students earn a median of $46,600. That is a strong return on a $25,000 median debt. The acceptance rate is 60%. Read more about University Of Akron Main Campus
The University Of Tampa landed the #31 spot for value in the United States this year. The University Of Tampa is a private not-for-profit school based in Tampa, FL. Expect in-state tuition and fees of around $34,408. Students borrow a median of $26,000 to complete their Marketing program here. Graduates go on to earn a median of $59,436 ten years after entry. That is a strong return on a $26,000 median debt. The acceptance rate is 40%. See the full The University Of Tampa profile
Texas A And M University College Station offered strong value this year, earning the #32 position. This public school is set in College Station, TX. Students from in state pay about $12,995 in tuition and fees, while out-of-state students pay about $40,124. Texas A And M University College Station Marketing students take on a median of $19,896 in debt. Median earnings reach $72,097 ten years out. Weighed against typical debt, the earnings make a compelling case for value. Roughly 57% of applicants are accepted. More on Texas A And M University College Station
Loyola University Chicago offered strong value this year, earning the #33 position. This private not-for-profit school is set in Chicago, IL. Students from in state pay about $53,710 in tuition and fees. Students borrow a median of $25,000 to complete their Marketing program here. Median earnings reach $71,530 ten years out. Weighed against typical debt, the earnings make a compelling case for value. Loyola University Chicago has an acceptance rate of 82%. Read the full report on Loyola University Chicago
California Lutheran University placed #34 among the best-value Marketing schools in the United States. This private not-for-profit school is set in Thousand Oaks, CA. In-state tuition and fees run about $52,560. The median Marketing program debt is $22,727. A decade after starting, students earn a median of $68,712. That is a strong return on a $22,727 median debt. California Lutheran University admits about 76% of applicants. Get the full California Lutheran University report
University Of Illinois At Urbana Champaign offered strong value this year, earning the #35 position. This public school is set in Champaign, IL. In-state tuition and fees average $18,267, compared with $40,096 for out-of-state students. University Of Illinois At Urbana Champaign Marketing students take on a median of $20,000 in debt. A decade after starting, students earn a median of $81,054. That is a strong return on a $20,000 median debt. University Of Illinois At Urbana Champaign admits about 42% of applicants. See the full University Of Illinois At Urbana Champaign profile
Golden Gate University San Francisco ranked #36 on our 2026 list of the best-value Marketing schools. Based in San Francisco, CA, Golden Gate University San Francisco is a private not-for-profit institution. In-state tuition and fees run about $11,343. The median Marketing program debt is $33,968. Median earnings reach $87,434 ten years out. That is a strong return on a $33,968 median debt. More on Golden Gate University San Francisco
University Of Pennsylvania landed the #37 spot for value in the United States this year. University Of Pennsylvania is a private not-for-profit school based in Philadelphia, PA. The average in-state cost of tuition and fees is $68,686. Typical Marketing student debt is $17,412. Graduates go on to earn a median of $111,371 ten years after entry. Weighed against typical debt, the earnings make a compelling case for value. Roughly 5% of applicants are accepted. Get the full University Of Pennsylvania report
Southern Adventist University placed #38 among the best-value Marketing schools in the United States. Based in Collegedale, TN, Southern Adventist University is a private not-for-profit institution. In-state tuition and fees average $27,300. The median Marketing program debt is $25,498. Ten years after enrolling, students earn a median of $53,723. That is a strong return on a $25,498 median debt. Southern Adventist University admits about 66% of applicants. Read the full report on Southern Adventist University
Regis University placed #39 among the best-value Marketing schools in the United States. Located in Denver, CO, Regis University is a private not-for-profit institution. Students from in state pay about $28,140 in tuition and fees. Graduates carry a median of $31,773 in student loans. Graduates go on to earn a median of $72,105 ten years after entry. Weighed against typical debt, the earnings make a compelling case for value. About 86% of those who apply are admitted. See the full Regis University profile
Texas State University San Marcos placed #39 among the best-value Marketing schools in the United States. This public school is set in San Marcos, TX. Students from in state pay about $11,450 in tuition and fees, compared with $22,930 for out-of-state students. Typical Marketing student debt is $21,500. Graduates go on to earn a median of $56,906 ten years after entry. That is a strong return on a $21,500 median debt. Texas State University San Marcos admits about 89% of applicants. See the full Texas State University San Marcos profile
Brenau University came in at #41 in this year's value ranking. Located in Gainesville, GA, Brenau University is a private not-for-profit institution. In-state tuition and fees average $33,757. Students borrow a median of $36,299 to complete their Marketing program here. Graduates go on to earn a median of $54,003 ten years after entry. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 88%. Get the full Brenau University report
Florida Institute Of Technology Online ranked #42 on our 2026 list of the best-value Marketing schools. Based in Melbourne, FL, Florida Institute Of Technology Online is a private not-for-profit institution. In-state tuition and fees average $12,780. Students borrow a median of $31,000 to complete their Marketing program here. Graduates go on to earn a median of $43,137 ten years after entry. That is a strong return on a $31,000 median debt. About 40% of those who apply are admitted. Read the full report on Florida Institute Of Technology Online
Lasell College offered strong value this year, earning the #43 position. Based in Newton, MA, Lasell College is a private not-for-profit institution. In-state tuition and fees run about $27,040. Graduates carry a median of $26,500 in student loans. Graduates go on to earn a median of $49,705 ten years after entry. Set against $26,500 in median debt, that is a healthy payoff. Lasell College admits about 81% of applicants. Get the full Lasell College report
University Of Georgia landed the #44 spot for value in the United States this year. University Of Georgia is a public school based in Athens, GA. In-state tuition and fees average $11,450, with out-of-state students paying around $31,688. The median Marketing program debt is $20,000. Ten years after enrolling, students earn a median of $68,726. Weighed against typical debt, the earnings make a compelling case for value. University Of Georgia has an acceptance rate of 38%. Get the full University Of Georgia report
Saint Xavier University ranked #45 on our 2026 list of the best-value Marketing schools. This private not-for-profit school is set in Chicago, IL. Expect in-state tuition and fees of around $38,945. Typical Marketing student debt is $26,047. Ten years after enrolling, students earn a median of $58,656. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 84%. Read more about Saint Xavier University
Texas A And M University Commerce ranked #46 on our 2026 list of the best-value Marketing schools. Located in Commerce, TX, Texas A And M University Commerce is a public institution. In-state tuition and fees average $10,026, while out-of-state students pay about $22,326. Students borrow a median of $23,796 to complete their Marketing program here. Graduates go on to earn a median of $50,296 ten years after entry. That is a strong return on a $23,796 median debt. The acceptance rate is 92%. Read the full report on Texas A And M University Commerce
Walden University landed the #47 spot for value in the United States this year. Located in Minneapolis, MN, Walden University is a private for-profit institution. The average in-state cost of tuition and fees is $11,067. Students borrow a median of $49,361 to complete their Marketing program here. Ten years after enrolling, students earn a median of $42,810. Weighed against typical debt, the earnings make a compelling case for value. Read more about Walden University
Goldey Beacom College came in at #49 in this year's value ranking. Goldey Beacom College is a private not-for-profit school based in Wilmington, DE. Expect in-state tuition and fees of around $14,940. Goldey Beacom College Marketing students take on a median of $20,743 in debt. Goldey Beacom College alumni report median earnings of $59,892 a decade after entry. Set against $20,743 in median debt, that is a healthy payoff. Goldey Beacom College has an acceptance rate of 84%. Read the full report on Goldey Beacom College
University Of Colorado Denver came in at #50 in this year's value ranking. Located in Denver, CO, University Of Colorado Denver is a public institution. Students from in state pay about $10,383 in tuition and fees, with out-of-state students paying around $29,391. Graduates carry a median of $26,582 in student loans. Median earnings reach $64,270 ten years out. That is a strong return on a $26,582 median debt. University Of Colorado Denver has an acceptance rate of 75%. Read the full report on University Of Colorado Denver
Franklin University ranked #51 on our 2026 list of the best-value Marketing schools. Based in Columbus, OH, Franklin University is a private not-for-profit institution. In-state tuition and fees average $9,577. The median Marketing program debt is $30,749. A decade after starting, students earn a median of $51,892. That is a strong return on a $30,749 median debt. More on Franklin University
Related Marketing Value Rankings
See value rankings for other degree levels:
- Best Value Marketing Schools (All Levels)
- Best Value Marketing Certificate Degree Schools
- Best Value Marketing Undergraduate Certificate Degree Schools
- Best Value Marketing Associate’s Degree Schools
- Best Value Marketing Bachelor’s Degree Schools
- Best Value Marketing Graduate Certificate Degree Schools
- Best Value Marketing Doctoral Degree Schools
Ranking Methodology & Notes
The ranking above is published by Grad Degree (DMS_RANKING_2023), 2026 edition. The methodology weighs the balance of cost (tuition and student debt) against student outcomes (post-graduation earnings) — a measure of return on investment — drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · Scope: Nation. *Averages shown above reflect the top 1178 ranked schools only.
References
- Integrated Postsecondary Education Data System (IPEDS) — National Center for Education Statistics, U.S. Department of Education (core institutional data).
- College Scorecard — U.S. Department of Education (graduate earnings and outcomes data).
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