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2023 Best Value Marketing Schools

Identifying Quality Schools at More Affordable Prices

140 Colleges
$23,747 Avg Tuition & Fees*
$42,991 Avg Salary

Finding the Best Marketing School for You

Marketing is the #59 most popular major in the country with 4,011 degrees and certificates awarded in 2020-2021.

With all the programs available today, it can be tough to choose which one is the best for you. Along with traditional schools that require in-person attendence, you can attend one of many reputable online schools. Some programs even offer a hybrid experience. Alternatively, you may choose a trade school that prepares you to enter the workforce with knowledge in a specific field.

The Best Value Marketing Schools ranking is one of many tools that Grad Degree Search has developed to help you make your educational decision. Our analysis looked at 140 schools in the United States to see which programs offered the best value experiences for marketing students with the aim of identifying those quality schools that are more affordable than some of their counterparts.

Our ranking of value is based on the quality of a program as defined in our per sticker price dollar. More specifically, we discount our quality score by the published tuition and fees charged by a school. This gives the cost per unit of quality for each college. The value is determined by how much quality your dollar buys.

In our regional and nationwide rankings, out-of-state tution and fees are used in our calculations. Average in-state tuition and fees are used for our statewide rankings.

2023 Best Value Marketing Schools in the United States

Check out the marketing programs at these schools if you want to get the best value for your educational dollar.

Top 15% Best Marketing Schools

#1

La Salle University

Philadelphia, PA
$33,150 Average Tuition & Fees

Our analysis found La Salle University to be the best value school for marketing students who want to pursue a degree in the United States. La Salle is a small private not-for-profit school located in the city of Philadelphia.

Out-of-state tuition fees for undergraduate students at La Salle are $33,150 per year.

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#2

Columbia Southern University

Orange Beach, AL
$5,775 Average Tuition & Fees

The excellent programs at Columbia Southern University helped the school earn the #2 place on this year’s ranking of the best marketing schools in the United States. Columbia Southern University is a fairly large private for-profit school located in the fringe town of Orange Beach.

Out-of-state tuition fees for undergraduate students at Columbia Southern University are $5,775 per year.

Full Marketing at Columbia Southern University Report

#3

Park University

Parkville, MO
$8,853 Average Tuition & Fees

The excellent programs at Park University helped the school earn the #3 place on this year’s ranking of the best marketing schools in the United States. Located in the suburb of Parkville, Park University is a private not-for-profit school with a moderately-sized student population.

Park University undergraduate students pay an average of $8,853 in tuition and fees each year.

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$5,292 Average Tuition & Fees

A rank of #4 on this year’s list means Inter American University of Puerto Rico - Ponce is a great value for marketing students. Located in the medium-sized suburb of Mercedita, Inter American University of Puerto Rico - Ponce is a private not-for-profit school with a small student population.

Inter American University of Puerto Rico - Ponce undergraduate students pay an average of $5,292 in tuition and fees each year.

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$8,400 Average Tuition & Fees

You’ll join some of the best and brightest minds around you if you attend Colorado State University - Global Campus. The school came in at #5 on this year’s Best Value Marketing Schools list. Located in the large city of Greenwood Village, Colorado State University - Global Campus is a public school with a large student population.

Out-of-state tuition fees for undergraduate students at Colorado State University - Global Campus are $8,400 per year.

Full Marketing at Colorado State University - Global Campus Report

#6

University of Scranton

Scranton, PA

With a ranking of #6, University of Scranton did quite well on this year’s best value schools for marketing students. University of Scranton is a small private not-for-profit school located in the city of Scranton.

The average tuition and fees for an out-of-state undergraduate student at University of Scranton are $48,462 a year.

In addition to its great value ranking, University of Scranton is in the top 10% of all schools on our Best Marketing Schools list.

Full Marketing at University of Scranton Report

North Dakota State University - Main Campus landed the #7 spot in the 2023 rankings for the best value marketing programs. North Dakota State University is a large public school located in the city of Fargo.

The average tuition and fees for an out-of-state undergraduate student at North Dakota State University are $14,876 a year.

North Dakota State University excels when it comes to quality. It’s ranked in the top 15% of all schools on our Best Marketing Schools list.

Read full report on Marketing at North Dakota State University - Main Campus

#8

Xavier University

Cincinnati, OH

With a ranking of #8, Xavier University did quite well on this year’s best value schools for marketing students. Xavier is a medium-sized private not-for-profit school located in the city of Cincinnati.

The average tuition and fees for an out-of-state undergraduate student at Xavier are $42,460 a year.

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$11,208 Average Tuition & Fees

West Texas A&M University came in at #9 in this year’s edition of the Best Value Marketing Schools ranking. Located in the fringe town of Canyon, West Texas A&M University is a public school with a moderately-sized student population.

West Texas A&M University undergraduate students pay an average of $11,208 in tuition and fees each year.

Full Marketing at West Texas A&M University Report

$14,738 Average Tuition & Fees

Northern Illinois University ranked #10 on this year’s Best Value Marketing Schools list. NIU is a large public school located in the small suburb of Dekalb.

Out-of-state tuition fees for undergraduate students at NIU are $14,738 per year.

Read full report on Marketing at Northern Illinois University

$11,496 Average Tuition & Fees

Southern Illinois University Edwardsville landed the #11 spot in the 2023 rankings for the best value marketing programs. SIUE is a fairly large public school located in the suburb of Edwardsville.

The average tuition and fees for an out-of-state undergraduate student at SIUE are $11,496 a year.

Full Marketing at Southern Illinois University Edwardsville Report

$13,658 Average Tuition & Fees

With a ranking of #12, City University of Seattle did quite well on this year’s best value schools for marketing students. CityU is a small private not-for-profit school located in the large city of Seattle.

Out-of-state tuition fees for undergraduate students at CityU are $13,658 per year.

Read full report on Marketing at City University of Seattle

#13

Lindenwood University

Saint Charles, MO
$18,640 Average Tuition & Fees

Lindenwood University ranked #13 on this year’s Best Value Marketing Schools list. Located in the small city of Saint Charles, Lindenwood University is a private not-for-profit college with a medium-sized student population.

Out-of-state tuition fees for undergraduate students at Lindenwood University are $18,640 per year.

Full Marketing at Lindenwood University Report

#13

Fitchburg State University

Fitchburg, MA
$16,735 Average Tuition & Fees

With a ranking of #13, Fitchburg State University did quite well on this year’s best value schools for marketing students. Fitchburg State is a medium-sized public school located in the medium-sized suburb of Fitchburg.

Out-of-state tuition fees for undergraduate students at Fitchburg State are $16,735 per year.

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#15

Post University

Waterbury, CT
$15,458 Average Tuition & Fees

With a ranking of #15, Post University did quite well on this year’s best value schools for marketing students. Post University is a fairly large private for-profit school located in the suburb of Waterbury.

Post University undergraduate students pay an average of $15,458 in tuition and fees each year.

Read full report on Marketing at Post University

#16

Seattle University

Seattle, WA

Seattle University ranked #16 on this year’s Best Value Marketing Schools list. Seattle U is a medium-sized private not-for-profit school located in the large city of Seattle.

Out-of-state tuition fees for undergraduate students at Seattle U are $49,335 per year.

Seattle U excels when it comes to quality. It’s ranked in the top 20% of all schools on our Best Marketing Schools list.

Full Marketing at Seattle University Report

#17

Gardner - Webb University

Boiling Springs, NC
$32,200 Average Tuition & Fees

Gardner - Webb University ranked #17 on this year’s Best Value Marketing Schools list. Located in the distant town of Boiling Springs, Gardner - Webb is a private not-for-profit school with a small student population.

Out-of-state tuition fees for undergraduate students at Gardner - Webb are $32,200 per year.

Read full report on Marketing at Gardner - Webb University

#18

Montclair State University

Montclair, NJ

Montclair State University did quite well in this year’s ranking of the best value schools for marketing students. It came in at #18 on the list. Located in the suburb of Montclair, Montclair State is a public school with a fairly large student population.

Out-of-state tuition fees for undergraduate students at Montclair State are $21,418 per year.

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#19

Texas Tech University

Lubbock, TX

Texas Tech University did quite well in this year’s ranking of the best value schools for marketing students. It came in at #19 on the list. Located in the city of Lubbock, Texas Tech is a public school with a very large student population.

Texas Tech undergraduate students pay an average of $24,121 in tuition and fees each year.

Read full report on Marketing at Texas Tech University

$5,292 Average Tuition & Fees

Inter American University of Puerto Rico - Metro landed the #19 spot in the 2023 rankings for the best value marketing programs. Located in the city of San Juan, Inter American University of Puerto Rico - Metro is a private not-for-profit college with a medium-sized student population.

Inter American University of Puerto Rico - Metro undergraduate students pay an average of $5,292 in tuition and fees each year.

Read full report on Marketing at Inter American University of Puerto Rico - Metro

#21

Santa Clara University

Santa Clara, CA

Santa Clara University ranked #21 on this year’s Best Value Marketing Schools list. SCU is a moderately-sized private not-for-profit school located in the midsize city of Santa Clara.

SCU undergraduate students pay an average of $55,860 in tuition and fees each year.

As a testament to the quality of education it offers, SCU also is in the top 5% of our Best Marketing Schools ranking.

Read full report on Marketing at Santa Clara University

Additional Noteworthy Schools

Here are some additional great value schools for Marketing graduate students seeking value that almost earned our Best Value Marketing Schools award.

Rank College Location
22 Concordia University, Wisconsin Mequon, WI
23 Saint Joseph’s University Philadelphia, PA
24 Oklahoma Christian University Edmond, OK
25 Universidad Metropolitana San Juan, PR
26 East Carolina University Greenville, NC
27 University of Wisconsin - Madison Madison, WI
28 Fairleigh Dickinson University - Metropolitan Campus Teaneck, NJ

Marketing by Region

View the Best Value Marketing Schools for a specific region near you.

Region
Southeast
New England
Rocky Mountains
Plains States
Middle Atlantic
Far Western US
Southwest
Great Lakes

One of 20 majors within the area of study, marketing has other similar majors worth exploring.

Related Major Annual Graduates
Business Administration & Management 131,555
Management Sciences & Quantitative Methods 31,701
Accounting 19,309
Human Resource Management 12,117
General Business/Commerce 9,137

Notes and References

*These averages are for the top 25 schools only.

  • The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
  • Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
  • Credit for the banner image above goes to Nick Youngson.

More about our data sources and methodologies.

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