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Agents and Business Managers of Artists, Performers, and Athletes in California

Agents and Business Managers of Artists, Performers, and Athletes in California

Thinking about a career as an Agents and Business Managers of Artists, Performers, and Athletes in California? Here’s what you need to know. Represent and promote artists, performers, and athletes in dealings with current or prospective employers. May handle contract negotiation and other business matters for clients.

What do Agents and Business Managers of Artists, Performers, and Athletes Make in California?

State-level wage data is not available for this occupation in California. See national-level wages below.

National Wage Comparison

Nationally, agents and business managers of artists, performers, and athletes earn a median of $96,762 per year ($46.52/hour).

Employment Outlook

There are roughly 217,753 agents and business managers of artists, performers, and athletes nationwide. In California alone, approximately 5,960 people work in this role. That’s more than the typical state, which employs around 130 agents and business managers of artists, performers, and athletes.

Agents and Business Managers of Artists, Performers, and Athletes in California vs. the average state Forecasted number of jobs for Agents and Business Managers of Artists, Performers, and Athletes

Top California Metros for Agents and Business Managers of Artists, Performers, and Athletes

The metro areas below employ the most agents and business managers of artists, performers, and athletes in California.

Metro Area Number Employed Annual Median Salary
Los Angeles-Long Beach-Anaheim, CA 5,180 n/a
San Francisco-Oakland-Fremont, CA 290 $107,370
San Diego-Chula Vista-Carlsbad, CA 160 $99,970
San Jose-Sunnyvale-Santa Clara, CA 30 $126,560

Top States for Agents and Business Managers of Artists, Performers, and Athletes Employment

The table below shows the states where the most agents and business managers of artists, performers, and athletes work.

State Number Employed
California 5,960
New York 2,660
Florida 810
Texas 730
Tennessee 630
North Carolina 390
Georgia 310
New Jersey 300
Illinois 280
Washington 160
Oregon 150
Virginia 140
Utah 130
Arizona 130
Pennsylvania 110
Connecticut 100
Colorado 100
Michigan 90
Ohio 70
Louisiana 70

Highest-Paying States for Agents and Business Managers of Artists, Performers, and Athletes

Where agents and business managers of artists, performers, and athletes earn the most: agents and business managers of artists, performers, and athletes.

State Annual Median Salary
Wisconsin $114,210
Georgia $100,880
Connecticut $94,830
New Jersey $83,410
New York $81,470
Nevada $78,370
Tennessee $77,490
Minnesota $75,080
Illinois $72,490
Texas $71,450

Skills

Top agents and business managers of artists, performers, and athletes skills, rated on an importance scale of 0 to 5:

Negotiation  4.0 / 5
0
5
Active Listening  4.0 / 5
0
5
Speaking  4.0 / 5
0
5
Persuasion  4.0 / 5
0
5
Reading Comprehension  4.0 / 5
0
5
Social Perceptiveness  3.9 / 5
0
5

Knowledge Areas

Important knowledge areas for this occupation, rated on an importance scale of 0 to 5:

Customer and Personal Service  4.4 / 5
0
5
Sales and Marketing  4.0 / 5
0
5
English Language  3.9 / 5
0
5
Administration and Management  3.8 / 5
0
5
Fine Arts  3.7 / 5
0
5
Communications and Media  3.7 / 5
0
5

Abilities

Top abilities for agents and business managers of artists, performers, and athletes, rated on an importance scale of 0 to 5:

Oral Expression  4.1 / 5
0
5
Written Comprehension  4.0 / 5
0
5
Oral Comprehension  4.0 / 5
0
5
Speech Clarity  3.9 / 5
0
5
Speech Recognition  3.9 / 5
0
5
Problem Sensitivity  3.9 / 5
0
5

Daily Tasks

Day-to-day, agents and business managers of artists, performers, and athletes typically:

  • Collect fees, commissions, or other payments, according to contract terms.
  • Send samples of clients' work and other promotional material to potential employers to obtain auditions, sponsorships, or endorsement deals.
  • Keep informed of industry trends and deals.
  • Conduct auditions or interviews to evaluate potential clients.
  • Negotiate with managers, promoters, union officials, and other persons regarding clients' contractual rights and obligations.
  • Confer with clients to develop strategies for their careers, and to explain actions taken on their behalf.
  • Develop contacts with individuals and organizations, and apply effective strategies and techniques to ensure their clients' success.
  • Schedule promotional or performance engagements for clients.
  • Arrange meetings concerning issues involving their clients.
  • Manage business and financial affairs for clients, such as arranging travel and lodging, selling tickets, and directing marketing and advertising activities.
  • Hire trainers or coaches to advise clients on performance matters, such as training techniques or performance presentations.
  • Prepare periodic accounting statements for clients.

Work Activities

  • Getting Information
  • Establishing and Maintaining Interpersonal Relationships
  • Thinking Creatively
  • Communicating with People Outside the Organization
  • Updating and Using Relevant Knowledge
  • Organizing, Planning, and Prioritizing Work
  • Scheduling Work and Activities
  • Working with Computers
  • Selling or Influencing Others
  • Making Decisions and Solving Problems
  • Communicating with Supervisors, Peers, or Subordinates
  • Identifying Objects, Actions, and Events

Tools & Technology

Software and systems commonly involved: Hot technologies: Adobe Photoshop, Apple macOS In-demand technologies: Microsoft Excel

What Major Will Prepare You For This Career?

Related college programs include:

  • Arts & Media Management
  • Business Administration & Management
  • Public Relations & Advertising

Related occupations to agents and business managers of artists, performers, and athletes include:

Also Known As

Acquisition Agent, Advance Agent, Agent, Artist Manager, Artist Representative, Artist's Manager, Artist's Representative, Athlete Manager, Athlete Marketing Agent, Athletic Agent, Author's Agent, Band Manager, Booker, Booking Agent, Booking Manager.

References

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