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Best Value Business, Management & Marketing Schools in California

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2023 Best Value Business, Management & Marketing Schools in California

Highlighting Quality Schools With More Affordable Pricing

77 Colleges
$9,919 Avg Tuition & Fees*
$51,172 Avg Salary

Finding the Best Business, Management & Marketing School for You

Business, Management & Marketing is one of the most popular subjects to study in California. With 19,312 degrees and certificates handed out in 2020-2021, it ranked 2nd out of all the majors we track in the state.

It's not easy to decide which program to enroll in when you have so many options available. You're no longer limited to schools in your local area, either, since online programs are becoming more prevalent. Or you may find the programs at a trade school to be a better alternative for you.

The Best Value Business, Management & Marketing Schools in California ranking is one of many tools that Grad Degree Search has developed to help you make your educational decision. This report analyzed 77 schools in California to see which ones offered the best value programs for business, management and marketing students. The goal was to highlight schools with more affordable prices than others offering similar quality experiences.

Our ranking of value is based on the quality of a program as defined in our per sticker price dollar. Specifically, our score for quality is discounted by the published tuition and fees charged by the given college. This gives the cost per unit of quality for each college. The more quality your dollar buys, the better the value.

In our regional and nationwide rankings, out-of-state tution and fees are used in our calculations. For statewide rankings, we use average in-state tuition and fees.

2023 Best Value Business, Management & Marketing Schools in California

The following schools top our list of the Best Value Business, Management & Marketing Colleges.

Top 15% Best Business, Management & Marketing Schools

$13,258 Average Tuition & Fees

Our analysis found University of California - Los Angeles to be the best value school for business, management and marketing students who want to pursue a degree in California. UCLA is a fairly large public school located in the city of Los Angeles.

In-state tuition fees for undergraduate students at UCLA are $13,258 per year.

As a testament to the quality of education it offers, UCLA also is in the top 10% of our Best Business, Management & Marketing Schools in California ranking.

Read full report on Business, Management & Marketing at University of California - Los Angeles

$14,226 Average Tuition & Fees

Out of the 77 schools in California that were part of this year’s ranking, University of California - Berkeley landed the # 2 spot on the list. UC Berkeley is a very large public school located in the midsize city of Berkeley.

In-state tuition fees for undergraduate students at UC Berkeley are $14,226 per year.

UC Berkeley also took the #3 spot in our Best Business, Management & Marketing Schools in California rankings.

Read full report on Business, Management & Marketing at University of California - Berkeley

$6,817 Average Tuition & Fees

You’ll be in good company if you decide to attend California State University - Channel Islands. It ranked #3 on our 2023 Best Value Business, Management & Marketing Schools in California list. CSUCI is a moderately-sized public school located in the medium-sized suburb of Camarillo.

CSUCI undergraduate students pay an average of $6,817 in in-state tuition and fees each year.

Full Business, Management & Marketing at California State University - Channel Islands Report

$6,653 Average Tuition & Fees

You’ll be in good company if you decide to attend California State University - Fresno. It ranked #4 on our 2023 Best Value Business, Management & Marketing Schools in California list. Located in the large city of Fresno, Fresno State is a public college with a very large student population.

Fresno State undergraduate students pay an average of $6,653 in in-state tuition and fees each year.

Read More…

$6,976 Average Tuition & Fees

A rank of #5 on this year’s list means California State University - Fullerton is a great value for business, management and marketing students. Cal State Fullerton is a fairly large public school located in the suburb of Fullerton.

The average tuition and fees for an in-state undergraduate at Cal State Fullerton are $6,976 a year.

Read More…

$14,645 Average Tuition & Fees

University of California - Davis did quite well in this year’s ranking of the best value schools for business, management and marketing students. It came in at #6 on the list. UC Davis is a fairly large public school located in the small suburb of Davis.

In-state tuition fees for undergraduate students at UC Davis are $14,645 per year.

Read full report on Business, Management & Marketing at University of California - Davis

$6,846 Average Tuition & Fees

California State University - Long Beach came in at #7 in this year’s edition of the Best Value Business, Management & Marketing Schools in California ranking. CSULB is a very large public school located in the city of Long Beach.

In-state tuition fees for undergraduate students at CSULB are $6,846 per year.

Read More…

$7,852 Average Tuition & Fees

San Jose State University did quite well in this year’s ranking of the best value schools for business, management and marketing students. It came in at #8 on the list. San Jose State is a very large public school located in the city of San Jose.

The average tuition and fees for an in-state undergraduate at San Jose State are $7,852 a year.

As a testament to the quality of education it offers, San Jose State also is in the top 20% of our Best Business, Management & Marketing Schools in California ranking.

Full Business, Management & Marketing at San Jose State University Report

$10,195 Average Tuition & Fees

California Polytechnic State University - San Luis Obispo ranked #9 on this year’s Best Value Business, Management & Marketing Schools in California list. Cal Poly San Luis Obispo is a fairly large public school located in the suburb of San Luis Obispo.

The average tuition and fees for an in-state undergraduate at Cal Poly San Luis Obispo are $10,195 a year.

On top of its placing in our value ranking, Cal Poly San Luis Obispo also did well on our Best Business, Management & Marketing Schools in California list. It’s in the top 15% of all schools reviewed in this analysis.

Full Business, Management & Marketing at California Polytechnic State University - San Luis Obispo Report

#10

San Diego State University

San Diego, CA
$8,136 Average Tuition & Fees

San Diego State University did quite well in this year’s ranking of the best value schools for business, management and marketing students. It came in at #10 on the list. Located in the large city of San Diego, SDSU is a public school with a fairly large student population.

SDSU undergraduate students pay an average of $8,136 in in-state tuition and fees each year.

Read full report on Business, Management & Marketing at San Diego State University

$7,218 Average Tuition & Fees

California State University - Monterey Bay landed the #11 spot in the 2023 rankings for the best value business, management and marketing programs. Located in the suburb of Seaside, CSUMB is a public college with a moderately-sized student population.

The average tuition and fees for an in-state undergraduate at CSUMB are $7,218 a year.

Read full report on Business, Management & Marketing at California State University - Monterey Bay

Honorable Mentions

Here are some additional great value schools for Business, Management & Marketing graduate students in the state of California seeking value that almost earned our Best Value Business, Management & Marketing Schools in California award.

Rank College Location
12 University of California - Irvine Irvine, CA
13 California State Polytechnic University - Pomona Pomona, CA
13 California State University - Northridge Northridge, CA
15 Sonoma State University Rohnert Park, CA

Best Value Business, Management & Marketing Colleges in the Far Western US Region

Explore all the Best Value Business, Management & Marketing Colleges in the Far Western US Area or other specific states within that region.

State Degrees Awarded
Washington 2,309
Oregon 1,256
Nevada 409
Hawaii 241
Alaska 135

Business, Management & Marketing Majors to Study

Major Annual Graduates
Business Administration & Management 131,555
Management Sciences & Quantitative Methods 31,701
Accounting 19,309
Human Resource Management 12,117
General Business/Commerce 9,137
Finance & Financial Management 5,784
Marketing 4,011
Management Information Systems 2,766
International Business 2,007
Entrepreneurial Studies 1,823
Taxation 1,350
Hospitality Management 1,341
Real Estate 1,280
Other Business, Management & Marketing 1,073
General Sales & Marketing 537
Construction Management 466
Specialized Sales, Merchandising & Marketing 180
Business/Managerial Economics 162
Insurance 143
Business/Corporate Communications 117
Telecommunications Management 23

Notes and References

*These averages are for the top 25 schools only.

  • The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
  • Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
  • Credit for the banner image above goes to Amit Savargaonkar.

More about our data sources and methodologies.

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