General Sales & Marketing Bachelor’s Degrees
There are 254 colleges and universities across the nation that offer abachelor’s degree in General Sales & Marketing. Among those who recently graduated from the schools offering this degree, the majority were men, and37% were students from underrepresented racial-ethnic groups. Also, 4.6% of General Sales & Marketing graduates were international students.
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Education Levels of General Sales & Marketing Majors
In the most recent reporting year, 6,171 students earned theirGeneral Sales & Marketing majors across all award levels. The following table shows the number of diplomas awarded in General Sales & Marketing at each degree level.
| Education Level | Number of Grads |
|---|---|
| Certificate | 188 |
| Associate’s Degree | 854 |
| Bachelor’s Degree (this page) | 2,408 |
| Master’s Degree | 2,628 |
| Doctor’s Degree | 2 |
Earnings of General Sales & Marketing Majors With Bachelor’s Degrees (All Award Levels)
The U.S. Department of Education reports a median salary for graduates with abachelor’s degree in General Sales & Marketing of $56,564 four years after graduation. These figures are reported program-wide, across all award levels.
However, this can depend on a number of factors, such as where you live and the number of years of experience you have.
| Years After Graduation | Median Earnings |
|---|---|
| 1 year | $52,294 |
| 4 years | $56,564 |
| 5 years | $66,475 |
Source: U.S. Department of Education College Scorecard, field-of-study earnings tracker (program-wide, all award levels).
Student Debt (All Award Levels)
The data on debt ranges for General Sales & Marketing majors who have their bachelor’s degree is not currently available.
Student Diversity
More men than women pursue bachelor’s degrees in General Sales & Marketing. About 51.1% of graduates in this field are men.
| Gender | Number of Grads |
|---|---|
| Men | 1,230 |
| Women | 1,178 |
The racial-ethnic distribution of General Sales & Marketing graduates is as follows:
| Race / Ethnicity | Number of Grads | Share |
|---|---|---|
| White | 1,405 | 58.3% |
| Asian | 288 | 12.0% |
| Hispanic or Latino | 318 | 13.2% |
| Black or African American | 150 | 6.2% |
| American Indian / Alaska Native | 10 | 0.4% |
| Native Hawaiian / Pacific Islander | 2 | 0.1% |
| Two or More Races | 92 | 3.8% |
| Race Unknown | 32 | 1.3% |
| International Students | 111 | 4.6% |
This degree is not very popular with international students. Only 4.6% of graduates fall into this category.
See the minority definition in the References below.
Most Popular General Sales & Marketing Programs for Bachelor’s Degrees
There are 349 colleges that offer a bachelor’s degree in General Sales & Marketing. Learn more about the most popular below:
The most popular school in the United States for General Sales & Marketing students seeking a bachelor's degree is CUNY Bernard M Baruch College. During the most recent year for which we have data, 501 people received their bachelor's degree in General Sales & Marketing from this school. Graduates who complete their bachelor's degree in General Sales & Marketing here go on to a median salary of $40,669.
New York University is a popular choice for General Sales & Marketing majors seeking their bachelor's degree. This school awarded 480 bachelor's degrees in General Sales & Marketing in the most recent reporting year. Data shows that graduates who hold this degree go on to make a median salary of $40,669.
Texas A&M University-College Station is a popular choice for General Sales & Marketing majors seeking their bachelor's degree. During the most recent year for which we have data, 313 people received their bachelor's degree in General Sales & Marketing from this school. Graduates who complete their bachelor's degree in General Sales & Marketing here go on to a median salary of $40,669.
University of Wisconsin-Madison comes in at #4 on our list of the most popular colleges offering bachelor's degrees in General Sales & Marketing. This school awarded 273 bachelor's degrees in General Sales & Marketing in the most recent reporting year. Data shows that graduates who hold this degree go on to make a median salary of $40,669.
West Chester University of Pennsylvania is a popular choice for General Sales & Marketing majors seeking their bachelor's degree. During the most recent year for which we have data, 240 people received their bachelor's degree in General Sales & Marketing from this school. Graduates who complete their bachelor's degree in General Sales & Marketing here go on to a median salary of $40,669.
Weber State University comes in at #6 on our list of the most popular colleges offering bachelor's degrees in General Sales & Marketing. During the most recent year for which we have data, 195 people received their bachelor's degree in General Sales & Marketing from this school. Data shows that graduates who hold this degree go on to make a median salary of $40,669.
Tacoma Community College comes in at #7 on our list of the most popular colleges offering bachelor's degrees in General Sales & Marketing. During the most recent year for which we have data, 186 people received their bachelor's degree in General Sales & Marketing from this school. Data shows that graduates who hold this degree go on to make a median salary of $40,669.
University of South Carolina-Columbia comes in at #8 on our list of the most popular colleges offering bachelor's degrees in General Sales & Marketing. This school awarded 147 bachelor's degrees in General Sales & Marketing in the most recent reporting year. Data shows that graduates who hold this degree go on to make a median salary of $40,669.
Kansas State University comes in at #9 on our list of the most popular colleges offering bachelor's degrees in General Sales & Marketing. This school awarded 126 bachelor's degrees in General Sales & Marketing in the most recent reporting year. Data shows that graduates who hold this degree go on to make a median salary of $40,669.
Umpqua Community College is a popular choice for General Sales & Marketing majors seeking their bachelor's degree. This school awarded 126 bachelor's degrees in General Sales & Marketing in the most recent reporting year. Data shows that graduates who hold this degree go on to make a median salary of $40,669.
Greenville Technical College comes in at #11 on our list of the most popular colleges offering bachelor's degrees in General Sales & Marketing. During the most recent year for which we have data, 110 people received their bachelor's degree in General Sales & Marketing from this school. Data shows that graduates who hold this degree go on to make a median salary of $40,669.
University of Minnesota-Twin Cities comes in at #12 on our list of the most popular colleges offering bachelor's degrees in General Sales & Marketing. During the most recent year for which we have data, 106 people received their bachelor's degree in General Sales & Marketing from this school. Data shows that graduates who hold this degree go on to make a median salary of $40,669.
Santa Monica College is a popular choice for General Sales & Marketing majors seeking their bachelor's degree. During the most recent year for which we have data, 105 people received their bachelor's degree in General Sales & Marketing from this school. Graduates who complete their bachelor's degree in General Sales & Marketing here go on to a median salary of $40,669.
University of Missouri-Columbia is a popular choice for General Sales & Marketing majors seeking their bachelor's degree. This school awarded 95 bachelor's degrees in General Sales & Marketing in the most recent reporting year. Data shows that graduates who hold this degree go on to make a median salary of $40,669.
Purdue University-Main Campus comes in at #15 on our list of the most popular colleges offering bachelor's degrees in General Sales & Marketing. This school awarded 93 bachelor's degrees in General Sales & Marketing in the most recent reporting year. Data shows that graduates who hold this degree go on to make a median salary of $40,669.
East Carolina University comes in at #16 on our list of the most popular colleges offering bachelor's degrees in General Sales & Marketing. During the most recent year for which we have data, 88 people received their bachelor's degree in General Sales & Marketing from this school. Graduates who complete their bachelor's degree in General Sales & Marketing here go on to a median salary of $40,669.
University of Kentucky comes in at #17 on our list of the most popular colleges offering bachelor's degrees in General Sales & Marketing. During the most recent year for which we have data, 88 people received their bachelor's degree in General Sales & Marketing from this school. Data shows that graduates who hold this degree go on to make a median salary of $40,669.
Lake Land College comes in at #18 on our list of the most popular colleges offering bachelor's degrees in General Sales & Marketing. This school awarded 83 bachelor's degrees in General Sales & Marketing in the most recent reporting year. Graduates who complete their bachelor's degree in General Sales & Marketing here go on to a median salary of $40,669.
Oklahoma State University-Main Campus is a popular choice for General Sales & Marketing majors seeking their bachelor's degree. This school awarded 78 bachelor's degrees in General Sales & Marketing in the most recent reporting year. Graduates who complete their bachelor's degree in General Sales & Marketing here go on to a median salary of $40,669.
Washtenaw Community College is a popular choice for General Sales & Marketing majors seeking their bachelor's degree. During the most recent year for which we have data, 74 people received their bachelor's degree in General Sales & Marketing from this school. Graduates who complete their bachelor's degree in General Sales & Marketing here go on to a median salary of $40,669.
General Sales & Marketing Concentrations
| Major | Annual Degrees Awarded |
|---|---|
| Sales, Distribution, and Marketing Operations, General | 3,325 |
| Selling Skills and Sales Operations | 1,566 |
| Retailing and Retail Operations | 1,000 |
| General Merchandising, Sales, and Related Marketing Operations, Other | 223 |
| Merchandising and Buying Operations | 57 |
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Related Majors
Below are some popular majors similar to General Sales & Marketing that also offer bachelor’s degrees.
| Major | Annual Degrees Awarded |
|---|---|
| Business Administration, Management and Operations | 402,942 |
| Accounting and Related Services | 81,835 |
| Management Sciences and Quantitative Methods | 62,236 |
| Business/Commerce, General | 57,976 |
| Finance and Financial Management Services | 57,564 |
References
The racial-ethnic minority student count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students to obtain the percentage of racial-ethnic minorities.
- College Factual
- National Center for Education Statistics (IPEDS)
- O*NET Online
- U.S. Bureau of Labor Statistics
- U.S. Department of Education College Scorecard
More about our data sources and methodologies.
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