Business, Management & Marketing at Western Kentucky University

What traits are you looking for in a business, management and marketing school? To help you decide if Western Kentucky University is right for you, we've gathered the following information about the school's business, management and marketing program.

WKU is located in Bowling Green, Kentucky and has a total student population of 17,517. During the 2020-2021 academic year, 216 students received their master's degree in business, management and marketing.

Want to know more about the career opportunities in this field? Check out the Careers in Business, Management & Marketing section at the bottom of this page.

WKU Business, Management & Marketing Degrees Available

• Master’s Degree in Business, Management & Marketing

Online Classes Are Available at WKU

Don't have the time or the flexibility in your schedule to take traditional classes? Online courses may be the perfect solution for you. They allow independent learners to study when and where they want to while offering the rigor of in-person classes.

WKU does offer online education options in business, management and marketing for the following degree levels for those interested in distance learning:

• Associate’s Degree
• Bachelor’s Degree
• Master’s Degree

WKU Business, Management & Marketing Rankings

Business, Management & Marketing Student Demographics at WKU

Take a look at the following statistics related to the make-up of the business, management and marketing majors at Western Kentucky University.

WKU Business, Management & Marketing Master’s Program

During the 2020-2021 academic year, 216 business, management and marketing majors earned their master's degree from WKU. Of these graduates, 59% were men and 41% were women.

Of the students who received a business, management and marketing master's degree from WKU, 79% were white. This is above average for this degree on the natiowide level.

The following table and chart show the race/ethnicity for students who recently graduated from Western Kentucky University with a master's in business, management and marketing.

Race/Ethnicity	Number of Students
Asian	2
Black or African American	16
Hispanic or Latino	14
White	170
International Students	3
Other Races/Ethnicities	11

Concentrations Within Business, Management & Marketing

The following business, management and marketing concentations are available at Western Kentucky University. The completion numbers here include all graduates who receive any type of degree in this field from Western Kentucky University. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Business Administration & Management	214
Accounting	14
Other Business, Management & Marketing	4

Careers That Business, Management & Marketing Grads May Go Into

A degree in business, management and marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for KY, the home state for Western Kentucky University.

Occupation	Jobs in KY	Average Salary in KY
Customer Service Representatives	42,300	$32,230
Office Clerks	36,580	$29,520
General and Operations Managers	30,240	$89,750
Secretaries and Administrative Assistants	25,450	$32,950
Office and Administrative Support Worker Supervisors	20,930	$50,800

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By OPMaster under License

More about our data sources and methodologies.