Business, Management & Marketing at Western Carolina University

What traits are you looking for in a business, management and marketing school? To help you decide if Western Carolina University is right for you, we've gathered the following information about the school's business, management and marketing program.

WCU is located in Cullowhee, North Carolina and has a total student population of 12,243. During the 2020-2021 academic year, 140 students received their master's degree in business, management and marketing.

Want to know more about the career opportunities in this field? Check out the Careers in Business, Management & Marketing section at the bottom of this page.

WCU Business, Management & Marketing Degrees Available

• Master’s Degree in Business, Management & Marketing

Online Classes Are Available at WCU

Online courses are a good option for students who need a more flexible schedule that allows them to pursue an education when and where they want. Whether you're going to school part-time or full-time, you may find distance education the right choice for you.

WCU does offer online education options in business, management and marketing for the following degree levels for those interested in distance learning:

• Bachelor’s Degree
• Master’s Degree

WCU Business, Management & Marketing Rankings

Business, Management & Marketing Student Demographics at WCU

Take a look at the following statistics related to the make-up of the business, management and marketing majors at Western Carolina University.

WCU Business, Management & Marketing Master’s Program

Of the 140 business, management and marketing students who graduated with a master's degree in 2020-2021 from WCU, about 47% were men and 53% were women.

Of the students who received a business, management and marketing master's degree from WCU, 66% were white. This is above average for this degree on the natiowide level.

The following table and chart show the race/ethnicity for students who recently graduated from Western Carolina University with a master's in business, management and marketing.

Race/Ethnicity	Number of Students
Asian	1
Black or African American	22
Hispanic or Latino	12
White	92
International Students	5
Other Races/Ethnicities	8

Concentrations Within Business, Management & Marketing

The following business, management and marketing concentations are available at Western Carolina University. The completion numbers here include all graduates who receive any type of degree in this field from Western Carolina University. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Business Administration & Management	91
Human Resource Management	35
Marketing	24
Accounting	21

Careers That Business, Management & Marketing Grads May Go Into

A degree in business, management and marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for NC, the home state for Western Carolina University.

Occupation	Jobs in NC	Average Salary in NC
Customer Service Representatives	94,420	$34,690
Office Clerks	82,630	$32,270
Secretaries and Administrative Assistants	55,380	$36,630
General and Operations Managers	54,330	$131,600
Bookkeeping, Accounting, and Auditing Clerks	46,570	$39,590

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online

More about our data sources and methodologies.