What is a Public Relations or Fundraising Manager?
Example of PR or Fundraising Manager Job Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.
Life As a PR or Fundraising Manager
- Establish goals for soliciting funds, develop policies for collection and safeguarding of contributions, and coordinate disbursement of funds.
- Formulate policies and procedures related to public information programs, working with public relations executives.
- Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.
- Manage in-house communication courses.
- Develop, implement, and maintain crisis communication plans.
- Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.
What Skills Do You Need to Work as a PR or Fundraising Manager?
These are the skills Public Relations and Fundraising Managers say are the most useful in their careers:
Social Perceptiveness: Being aware of others’ reactions and understanding why they react as they do.
Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Writing: Communicating effectively in writing as appropriate for the needs of the audience.
Speaking: Talking to others to convey information effectively.
Reading Comprehension: Understanding written sentences and paragraphs in work related documents.
Complex Problem Solving: Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Related Job Titles
- Account Supervisor
- Development and Public Relations Director
- Community Manager
- Image Consultant
- Underwriter Solicitation Director
PR or Fundraising Manager Employment Estimates
There were about 73,500 jobs for Public Relations or Fundraising Manager in 2016 (in the United States). New jobs are being produced at a rate of 10.3% which is above the national average. The Bureau of Labor Statistics predicts 7,600 new jobs for Public Relations or Fundraising Manager by 2026. Due to new job openings and attrition, there will be an average of 6,900 job openings in this field each year.
The states with the most job growth for PR or Fundraising Manager are Utah, Washington, and Nevada. Watch out if you plan on working in Maine, Vermont, or Alaska. These states have the worst job growth for this type of profession.
PR or Fundraising Manager Salary
The salary for Public Relations and Fundraising Managers ranges between about $64,250 and $208,000 a year.
Public Relations and Fundraising Managers who work in District of Columbia, New York, or Virginia, make the highest salaries.
How much do Public Relations and Fundraising Managers make in each U.S. state?
|State||Annual Mean Salary|
|District of Columbia||$188,050|
What Tools do Public Relations and Fundraising Managers Use?
Although they’re not necessarily needed for all jobs, the following technologies are used by many Public Relations and Fundraising Managers:
- Microsoft Excel
- Microsoft Word
- Microsoft Office
- Hypertext markup language HTML
- Microsoft PowerPoint
- Web browser software
- Microsoft Access
- Data entry software
- Microsoft Project
- Adobe Systems Adobe Acrobat
- Microsoft SharePoint
- Adobe Systems Adobe Photoshop
- Microsoft Dynamics
- IBM Notes
- Microsoft Publisher
- Google Docs
- FileMaker Pro
- Adobe Systems Adobe Illustrator
- Adobe Systems Adobe InDesign
Becoming a PR or Fundraising Manager
What education is needed to be a Public Relations or Fundraising Manager?
How Long Does it Take to Become a PR or Fundraising Manager?
Where do Public Relations and Fundraising Managers Work?
The table below shows some of the most common industries where those employed in this career field work.
Other Jobs You May be Interested In
Those who work as a Public Relations or Fundraising Manager sometimes switch careers to one of these choices:
More about our data sources and methodologies.