What Do Public Relations or Fundraising Manager Do?
Job Description & Duties Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.
What Do Public Relations and Fundraising Managers Do On a Daily Basis?
- Establish goals for soliciting funds, develop policies for collection and safeguarding of contributions, and coordinate disbursement of funds.
- Maintain company archives.
- Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
- Develop and maintain the company’s corporate image and identity, which includes the use of logos and signage.
- Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
- Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.
PR or Fundraising Manager Needed Skills
These are the skills Public Relations and Fundraising Managers say are the most useful in their careers:
Social Perceptiveness: Being aware of others' reactions and understanding why they react as they do.
Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Writing: Communicating effectively in writing as appropriate for the needs of the audience.
Speaking: Talking to others to convey information effectively.
Reading Comprehension: Understanding written sentences and paragraphs in work related documents.
Complex Problem Solving: Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Other PR or Fundraising Manager Job Titles
- Fundraising Manager
- Public Affairs Director
- Community Manager
- Underwriter Solicitation Director
- Information Director
PR or Fundraising Manager Job Outlook
In the United States, there were 73,500 jobs for Public Relations or Fundraising Manager in 2016. New jobs are being produced at a rate of 10.3% which is above the national average. The Bureau of Labor Statistics predicts 7,600 new jobs for Public Relations or Fundraising Manager by 2026. Due to new job openings and attrition, there will be an average of 6,900 job openings in this field each year.
The states with the most job growth for PR or Fundraising Manager are Utah, Washington, and Nevada. Watch out if you plan on working in Maine, Vermont, or Alaska. These states have the worst job growth for this type of profession.
What is the Average Salary of a PR or Fundraising Manager
The average yearly salary of a PR or Fundraising Manager ranges between $64,250 and $208,000.
Public Relations and Fundraising Managers who work in District of Columbia, New York, or Virginia, make the highest salaries.
How much do Public Relations and Fundraising Managers make in different U.S. states?
|State||Annual Mean Salary|
|District of Columbia||$188,050|
What Tools do Public Relations and Fundraising Managers Use?
Although they’re not necessarily needed for all jobs, the following technologies are used by many Public Relations and Fundraising Managers:
- Microsoft Excel
- Microsoft Word
- Microsoft Office
- Hypertext markup language HTML
- Microsoft PowerPoint
- Web browser software
- Microsoft Access
- Data entry software
- Microsoft Project
- Adobe Systems Adobe Acrobat
- Microsoft SharePoint
- Adobe Systems Adobe Photoshop
- Microsoft Dynamics
- IBM Notes
- Microsoft Publisher
- Google Docs
- FileMaker Pro
- Adobe Systems Adobe Illustrator
- Adobe Systems Adobe InDesign
Becoming a PR or Fundraising Manager
What kind of Public Relations or Fundraising Manager requirements are there?
What work experience do I need to become a PR or Fundraising Manager?
Where do Public Relations and Fundraising Managers Work?
The table below shows the approximate number of Public Relations and Fundraising Managers employed by various industries.
Career changers with experience as a Public Relations or Fundraising Manager sometimes find work in one of the following fields:
More about our data sources and methodologies.
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