What Does it Take to Be a Public Relations or Fundraising Manager?
Occupation Description Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.
What Do Public Relations and Fundraising Managers Do On a Daily Basis?
- Manage in-house communication courses.
- Formulate policies and procedures related to public information programs, working with public relations executives.
- Develop, implement, and maintain crisis communication plans.
- Evaluate advertising and promotion programs for compatibility with public relations efforts.
- Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
- Direct activities of external agencies, establishments, and departments that develop and implement communication strategies and information programs.
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PR or Fundraising Manager Needed Skills
Public Relations and Fundraising Managers state the following job skills are important in their day-to-day work.
Social Perceptiveness: Being aware of others’ reactions and understanding why they react as they do.
Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Writing: Communicating effectively in writing as appropriate for the needs of the audience.
Speaking: Talking to others to convey information effectively.
Reading Comprehension: Understanding written sentences and paragraphs in work related documents.
Complex Problem Solving: Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Types of PR or Fundraising Manager Jobs
- Public Relations Manager (PR Manager)
- Publicity Director
- Business Development Director
- Communications Manager
- Account Supervisor
Are There Job Opportunities for Public Relations and Fundraising Managers?
In 2016, there was an estimated number of 73,500 jobs in the United States for Public Relations or Fundraising Manager. New jobs are being produced at a rate of 10.3% which is above the national average. The Bureau of Labor Statistics predicts 7,600 new jobs for Public Relations or Fundraising Manager by 2026. Due to new job openings and attrition, there will be an average of 6,900 job openings in this field each year.
The states with the most job growth for PR or Fundraising Manager are Utah, Washington, and Nevada. Watch out if you plan on working in Maine, Vermont, or Alaska. These states have the worst job growth for this type of profession.
Do Public Relations and Fundraising Managers Make A Lot Of Money?
The average yearly salary of a PR or Fundraising Manager ranges between $64,250 and $208,000.
Public Relations and Fundraising Managers who work in District of Columbia, New York, or Virginia, make the highest salaries.
Below is a list of the median annual salaries for Public Relations and Fundraising Managers in different U.S. states.
| State | Annual Mean Salary |
|---|---|
| Alabama | $89,950 |
| Alaska | $106,380 |
| Arizona | $104,120 |
| Arkansas | $114,450 |
| California | $141,990 |
| Colorado | $136,990 |
| Connecticut | $122,760 |
| Delaware | $136,930 |
| District of Columbia | $188,050 |
| Florida | $109,570 |
| Georgia | $117,770 |
| Hawaii | $108,420 |
| Idaho | $87,690 |
| Illinois | $119,330 |
| Indiana | $105,770 |
| Iowa | $103,350 |
| Kansas | $111,740 |
| Kentucky | $85,920 |
| Louisiana | $91,740 |
| Maine | $88,940 |
| Maryland | $123,020 |
| Massachusetts | $131,460 |
| Michigan | $121,690 |
| Minnesota | $120,190 |
| Mississippi | $93,890 |
| Missouri | $106,200 |
| Montana | $81,670 |
| Nebraska | $88,550 |
| Nevada | $117,600 |
| New Hampshire | $118,960 |
| New Jersey | $163,560 |
| New Mexico | $110,090 |
| New York | $167,330 |
| North Carolina | $125,500 |
| North Dakota | $102,720 |
| Ohio | $116,730 |
| Oklahoma | $94,870 |
| Oregon | $96,140 |
| Pennsylvania | $123,600 |
| Rhode Island | $153,480 |
| South Carolina | $87,780 |
| Tennessee | $99,360 |
| Texas | $125,490 |
| Utah | $102,290 |
| Vermont | $102,260 |
| Virginia | $163,680 |
| Washington | $128,420 |
| West Virginia | $77,250 |
| Wisconsin | $107,830 |
What Tools & Technology do Public Relations and Fundraising Managers Use?
Although they’re not necessarily needed for all jobs, the following technologies are used by many Public Relations and Fundraising Managers:
- Microsoft Excel
- Microsoft Word
- Microsoft Office
- Hypertext markup language HTML
- Microsoft PowerPoint
- Web browser software
- Microsoft Access
- Data entry software
- Microsoft Project
- Adobe Systems Adobe Acrobat
- Microsoft SharePoint
- Adobe Systems Adobe Photoshop
- Microsoft Dynamics
- IBM Notes
- Microsoft Publisher
- Google Docs
- FileMaker Pro
- Adobe Systems Adobe Illustrator
- Adobe Systems Adobe InDesign
How do I Become a PR or Fundraising Manager?
Are there Public Relations and Fundraising Managers education requirements?
How Long Does it Take to Become a PR or Fundraising Manager?
Where Public Relations and Fundraising Managers Are Employed
Public Relations and Fundraising Managers work in the following industries:
Related Careers
Those who work as a Public Relations or Fundraising Manager sometimes switch careers to one of these choices:
References:
Image Credit: Bill Koplitz via Public domain
More about our data sources and methodologies.
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