What Do Public Relations or Fundraising Manager Do?
PR or Fundraising Manager Job Description Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.
List of PR or Fundraising Manager Job Duties
- Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
- Manage communications budgets.
- Establish goals for soliciting funds, develop policies for collection and safeguarding of contributions, and coordinate disbursement of funds.
- Formulate policies and procedures related to public information programs, working with public relations executives.
- Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
- Direct activities of external agencies, establishments, and departments that develop and implement communication strategies and information programs.
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What Skills Do You Need to Work as a PR or Fundraising Manager?
When polled, Public Relations and Fundraising Managers say the following skills are most frequently used in their jobs:
Social Perceptiveness: Being aware of others’ reactions and understanding why they react as they do.
Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Writing: Communicating effectively in writing as appropriate for the needs of the audience.
Speaking: Talking to others to convey information effectively.
Reading Comprehension: Understanding written sentences and paragraphs in work related documents.
Complex Problem Solving: Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Types of Public Relations or Fundraising Manager
- Relationship Manager
- Public Affairs Director
- Account Supervisor
- Public Relations Director
- Image Consultant
Is There Job Demand for Public Relations and Fundraising Managers?
In the United States, there were 73,500 jobs for Public Relations or Fundraising Manager in 2016. New jobs are being produced at a rate of 10.3% which is above the national average. The Bureau of Labor Statistics predicts 7,600 new jobs for Public Relations or Fundraising Manager by 2026. The BLS estimates 6,900 yearly job openings in this field.
The states with the most job growth for PR or Fundraising Manager are Utah, Washington, and Nevada. Watch out if you plan on working in Maine, Vermont, or Alaska. These states have the worst job growth for this type of profession.
PR or Fundraising Manager Salary
The typical yearly salary for Public Relations and Fundraising Managers is somewhere between $64,250 and $208,000.
Public Relations and Fundraising Managers who work in District of Columbia, New York, or Virginia, make the highest salaries.
How much do Public Relations and Fundraising Managers make in different U.S. states?
| State | Annual Mean Salary |
|---|---|
| Alabama | $89,950 |
| Alaska | $106,380 |
| Arizona | $104,120 |
| Arkansas | $114,450 |
| California | $141,990 |
| Colorado | $136,990 |
| Connecticut | $122,760 |
| Delaware | $136,930 |
| District of Columbia | $188,050 |
| Florida | $109,570 |
| Georgia | $117,770 |
| Hawaii | $108,420 |
| Idaho | $87,690 |
| Illinois | $119,330 |
| Indiana | $105,770 |
| Iowa | $103,350 |
| Kansas | $111,740 |
| Kentucky | $85,920 |
| Louisiana | $91,740 |
| Maine | $88,940 |
| Maryland | $123,020 |
| Massachusetts | $131,460 |
| Michigan | $121,690 |
| Minnesota | $120,190 |
| Mississippi | $93,890 |
| Missouri | $106,200 |
| Montana | $81,670 |
| Nebraska | $88,550 |
| Nevada | $117,600 |
| New Hampshire | $118,960 |
| New Jersey | $163,560 |
| New Mexico | $110,090 |
| New York | $167,330 |
| North Carolina | $125,500 |
| North Dakota | $102,720 |
| Ohio | $116,730 |
| Oklahoma | $94,870 |
| Oregon | $96,140 |
| Pennsylvania | $123,600 |
| Rhode Island | $153,480 |
| South Carolina | $87,780 |
| Tennessee | $99,360 |
| Texas | $125,490 |
| Utah | $102,290 |
| Vermont | $102,260 |
| Virginia | $163,680 |
| Washington | $128,420 |
| West Virginia | $77,250 |
| Wisconsin | $107,830 |
Tools & Technologies Used by Public Relations and Fundraising Managers
Although they’re not necessarily needed for all jobs, the following technologies are used by many Public Relations and Fundraising Managers:
- Microsoft Excel
- Microsoft Word
- Microsoft Office
- Hypertext markup language HTML
- Microsoft PowerPoint
- Web browser software
- Microsoft Access
- Data entry software
- Microsoft Project
- Adobe Systems Adobe Acrobat
- Microsoft SharePoint
- Adobe Systems Adobe Photoshop
- Microsoft Dynamics
- IBM Notes
- Microsoft Publisher
- Google Docs
- FileMaker Pro
- Adobe Systems Adobe Illustrator
- Adobe Systems Adobe InDesign
How to Become a PR or Fundraising Manager
Individuals working as a Public Relations or Fundraising Manager have obtained the following education levels:
How many years of work experience do I need?
Where do Public Relations and Fundraising Managers Work?
Below are examples of industries where Public Relations and Fundraising Managers work:
You May Also Be Interested In…
Those who work as a Public Relations or Fundraising Manager sometimes switch careers to one of these choices:
References:
Image Credit: Bill Koplitz via Public domain
More about our data sources and methodologies.
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