What Do Public Relations or Fundraising Manager Do?
Occupation Description Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.
List of PR or Fundraising Manager Job Duties
- Maintain company archives.
- Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
- Assign, supervise, and review the activities of public relations staff.
- Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.
- Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
- Draft speeches for company executives and arrange interviews and other forms of contact for them.
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What Every PR or Fundraising Manager Should Know
When polled, Public Relations and Fundraising Managers say the following skills are most frequently used in their jobs:
Social Perceptiveness: Being aware of others’ reactions and understanding why they react as they do.
Reading Comprehension: Understanding written sentences and paragraphs in work related documents.
Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Writing: Communicating effectively in writing as appropriate for the needs of the audience.
Speaking: Talking to others to convey information effectively.
Persuasion: Persuading others to change their minds or behavior.
Related Job Titles
- Public Affairs Director
- Public Relations Manager (PR Manager)
- Fundraiser
- Customer Service Manager
- Development and Public Relations Director
Are There Job Opportunities for Public Relations and Fundraising Managers?
In the United States, there were 73,500 jobs for Public Relations or Fundraising Manager in 2016. New jobs are being produced at a rate of 10.3% which is above the national average. The Bureau of Labor Statistics predicts 7,600 new jobs for Public Relations or Fundraising Manager by 2026. The BLS estimates 6,900 yearly job openings in this field.
The states with the most job growth for PR or Fundraising Manager are Utah, Washington, and Nevada. Watch out if you plan on working in Maine, Vermont, or Alaska. These states have the worst job growth for this type of profession.
What is the Average Salary of a PR or Fundraising Manager
Public Relations and Fundraising Managers make between $64,250 and $208,000 a year.
Public Relations and Fundraising Managers who work in District of Columbia, New York, or Virginia, make the highest salaries.
How much do Public Relations and Fundraising Managers make in each U.S. state?
| State | Annual Mean Salary |
|---|---|
| Alabama | $89,950 |
| Alaska | $106,380 |
| Arizona | $104,120 |
| Arkansas | $114,450 |
| California | $141,990 |
| Colorado | $136,990 |
| Connecticut | $122,760 |
| Delaware | $136,930 |
| District of Columbia | $188,050 |
| Florida | $109,570 |
| Georgia | $117,770 |
| Hawaii | $108,420 |
| Idaho | $87,690 |
| Illinois | $119,330 |
| Indiana | $105,770 |
| Iowa | $103,350 |
| Kansas | $111,740 |
| Kentucky | $85,920 |
| Louisiana | $91,740 |
| Maine | $88,940 |
| Maryland | $123,020 |
| Massachusetts | $131,460 |
| Michigan | $121,690 |
| Minnesota | $120,190 |
| Mississippi | $93,890 |
| Missouri | $106,200 |
| Montana | $81,670 |
| Nebraska | $88,550 |
| Nevada | $117,600 |
| New Hampshire | $118,960 |
| New Jersey | $163,560 |
| New Mexico | $110,090 |
| New York | $167,330 |
| North Carolina | $125,500 |
| North Dakota | $102,720 |
| Ohio | $116,730 |
| Oklahoma | $94,870 |
| Oregon | $96,140 |
| Pennsylvania | $123,600 |
| Rhode Island | $153,480 |
| South Carolina | $87,780 |
| Tennessee | $99,360 |
| Texas | $125,490 |
| Utah | $102,290 |
| Vermont | $102,260 |
| Virginia | $163,680 |
| Washington | $128,420 |
| West Virginia | $77,250 |
| Wisconsin | $107,830 |
What Tools do Public Relations and Fundraising Managers Use?
Although they’re not necessarily needed for all jobs, the following technologies are used by many Public Relations and Fundraising Managers:
- Microsoft Excel
- Microsoft Word
- Microsoft Office
- Hypertext markup language HTML
- Microsoft PowerPoint
- Web browser software
- Microsoft Access
- Data entry software
- Microsoft Project
- Adobe Systems Adobe Acrobat
- Microsoft SharePoint
- Adobe Systems Adobe Photoshop
- Microsoft Dynamics
- IBM Notes
- Microsoft Publisher
- Google Docs
- FileMaker Pro
- Adobe Systems Adobe Illustrator
- Adobe Systems Adobe InDesign
How to Become a PR or Fundraising Manager
Education needed to be a Public Relations or Fundraising Manager:
What work experience do I need to become a PR or Fundraising Manager?
Where do Public Relations and Fundraising Managers Work?
Below are examples of industries where Public Relations and Fundraising Managers work:
You May Also Be Interested In…
Those who work as a Public Relations or Fundraising Manager sometimes switch careers to one of these choices:
References:
Image Credit: Bill Koplitz via Public domain
More about our data sources and methodologies.
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