What is a Marketing Manager?
Job Description: Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Daily Life Of a Marketing Manager
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Develop business cases for environmental marketing strategies.
- Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
- Compile lists describing product or service offerings.
- Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
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Marketing Manager Skills
When polled, Marketing Managers say the following skills are most frequently used in their jobs:
Active Learning: Understanding the implications of new information for both current and future problem-solving and decision-making.
Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Speaking: Talking to others to convey information effectively.
Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Reading Comprehension: Understanding written sentences and paragraphs in work related documents.
Social Perceptiveness: Being aware of others’ reactions and understanding why they react as they do.
Types of Marketing Manager
- Trade Specialist
- Sales Marketing Director
- Head of Marketing
- Membership Director
- Business Development Specialist
What Kind of Marketing Manager Job Opportunities Are There?
There were about 218,300 jobs for Marketing Manager in 2016 (in the United States). New jobs are being produced at a rate of 10.1% which is above the national average. The Bureau of Labor Statistics predicts 22,100 new jobs for Marketing Manager by 2026. There will be an estimated 21,300 positions for Marketing Manager per year.
The states with the most job growth for Marketing Manager are Washington, Utah, and Florida. Watch out if you plan on working in Wyoming, Maine, or Alaska. These states have the worst job growth for this type of profession.
Average Marketing Managers Salary
Marketing Managers make between $69,840 and $208,000 a year.
Marketing Managers who work in New York, Virginia, or Colorado, make the highest salaries.
How much do Marketing Managers make in different U.S. states?
| State | Annual Mean Salary |
|---|---|
| Alabama | $118,200 |
| Alaska | $101,750 |
| Arizona | $117,700 |
| Arkansas | $155,020 |
| California | $167,910 |
| Colorado | $169,630 |
| Connecticut | $154,810 |
| Delaware | $163,090 |
| District of Columbia | $165,640 |
| Florida | $119,450 |
| Georgia | $143,660 |
| Hawaii | $112,800 |
| Idaho | $105,210 |
| Illinois | $130,110 |
| Indiana | $108,750 |
| Iowa | $109,450 |
| Kansas | $142,740 |
| Kentucky | $116,140 |
| Louisiana | $97,540 |
| Maine | $99,450 |
| Maryland | $150,830 |
| Massachusetts | $143,400 |
| Michigan | $137,900 |
| Minnesota | $139,440 |
| Mississippi | $93,930 |
| Missouri | $128,810 |
| Montana | $125,860 |
| Nebraska | $101,520 |
| Nevada | $142,730 |
| New Hampshire | $141,630 |
| New Jersey | $177,330 |
| New Mexico | $100,320 |
| New York | $187,860 |
| North Carolina | $145,180 |
| North Dakota | $111,880 |
| Ohio | $133,730 |
| Oklahoma | $117,940 |
| Oregon | $116,020 |
| Pennsylvania | $154,700 |
| Rhode Island | $159,400 |
| South Carolina | $111,460 |
| South Dakota | $145,400 |
| Tennessee | $118,740 |
| Texas | $146,640 |
| Utah | $115,230 |
| Vermont | $123,910 |
| Virginia | $171,870 |
| Washington | $155,580 |
| West Virginia | $95,380 |
| Wisconsin | $125,100 |
| Wyoming | $100,000 |
Tools & Technologies Used by Marketing Managers
Although they’re not necessarily needed for all jobs, the following technologies are used by many Marketing Managers:
- Microsoft Excel
- Microsoft Word
- Microsoft Office
- Hypertext markup language HTML
- JavaScript
- Microsoft PowerPoint
- Microsoft Outlook
- Web browser software
- Python
- Microsoft Access
- MySQL
- Data entry software
- SAP
- Microsoft Project
- Adobe Systems Adobe Acrobat
- Microsoft Visio
- Microsoft SharePoint
- Adobe Systems Adobe Photoshop
- Structured query language SQL
- The MathWorks MATLAB
How to Become a Marketing Manager
Education needed to be a Marketing Manager:
How many years of work experience do I need?
Where Marketing Managers Work
Marketing Managers work in the following industries:
Similar Careers
Those interested in being a Marketing Manager may also be interested in:
References:
Image Credit: Nick Youngson via Creative Commons 3 - CC BY-SA 3.0
More about our data sources and methodologies.
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