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What is an Art Director?

Art Director Definition Formulate design concepts and presentation approaches for visual communications media, such as print, broadcasting, and advertising. Direct workers engaged in art work or layout design.

Life As an Art Director: What Do They Do?

  • Present final layouts to clients for approval.
  • Review illustrative material to determine if it conforms to standards and specifications.
  • Research current trends and new technology, such as printing production techniques, computer software, and design trends.
  • Confer with clients to determine objectives, budget, background information, and presentation approaches, styles, and techniques.
  • Conceptualize and help design interfaces for multimedia games, products, and devices.
  • Work with creative directors to develop design solutions.

Art Director Needed Skills

Below is a list of the skills most Art Directors say are important on the job.

Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Speaking: Talking to others to convey information effectively.

Judgment and Decision Making: Considering the relative costs and benefits of potential actions to choose the most appropriate one.

Time Management: Managing one’s own time and the time of others.

Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Reading Comprehension: Understanding written sentences and paragraphs in work related documents.

Types of Art Director

  • Art Department Head
  • Design Director
  • Group Art Supervisor
  • Art Coordinator
  • Creative Manager

What Kind of Art Director Job Opportunities Are There?

In 2016, there was an estimated number of 90,300 jobs in the United States for Art Director. New jobs are being produced at a rate of 5.4% which is above the national average. The Bureau of Labor Statistics predicts 4,900 new jobs for Art Director by 2026. Due to new job openings and attrition, there will be an average of 7,700 job openings in this field each year.

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The states with the most job growth for Art Director are Washington, Utah, and Oregon. Watch out if you plan on working in Maine, Vermont, or West Virginia. These states have the worst job growth for this type of profession.

Average Art Directors Salary

Art Directors make between $52,160 and $172,570 a year.

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Art Directors who work in California, New York, or New Mexico, make the highest salaries.

How much do Art Directors make in each U.S. state?

State Annual Mean Salary
Alabama $82,670
Alaska $91,510
Arizona $74,270
Arkansas $67,030
California $127,630
Colorado $92,440
Connecticut $96,780
Delaware $99,760
District of Columbia $78,270
Florida $78,840
Georgia $111,500
Hawaii $75,120
Idaho $69,230
Illinois $99,800
Indiana $82,720
Iowa $75,110
Kansas $82,340
Kentucky $75,540
Louisiana $68,040
Maine $93,590
Maryland $74,850
Massachusetts $97,810
Michigan $87,330
Minnesota $95,300
Mississippi $58,350
Missouri $91,090
Nebraska $90,350
Nevada $77,830
New Hampshire $92,080
New Jersey $104,820
New Mexico $100,030
New York $124,710
North Carolina $96,680
North Dakota $76,520
Ohio $82,630
Oklahoma $68,420
Oregon $108,830
Pennsylvania $98,410
Rhode Island $83,690
South Carolina $81,410
Tennessee $78,320
Texas $81,170
Utah $103,570
Vermont $86,740
Virginia $91,770
Washington $106,260
West Virginia $89,760
Wisconsin $78,920

What Tools do Art Directors Use?

Although they’re not necessarily needed for all jobs, the following technologies are used by many Art Directors:

  • Microsoft Excel
  • Microsoft Word
  • Microsoft Office
  • Hypertext markup language HTML
  • JavaScript
  • Microsoft PowerPoint
  • Microsoft Outlook
  • jQuery
  • Data visualization software
  • Adobe Systems Adobe Acrobat
  • Adobe Systems Adobe Photoshop
  • Facebook
  • Adobe Systems Adobe Illustrator
  • Adobe Systems Adobe InDesign
  • PHP: Hypertext Preprocessor
  • Adobe Systems Adobe Dreamweaver
  • WordPress
  • Adobe Systems Adobe Flash
  • Apple Final Cut Pro
  • Apple macOS

Becoming an Art Director

Are there Art Directors education requirements?

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How Long Does it Take to Become an Art Director?

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Where do Art Directors Work?

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The table below shows some of the most common industries where those employed in this career field work.

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References:

Image Credit: Szilas in the Budapest Museum of Applied Arts via Public domain

More about our data sources and methodologies.

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