Tourism and Travel Services Marketing Operations

What Tourism and Travel Services Marketing Operations Majors Need to Know

O*NET surveyed people in occupations related to tourism and travel services marketing operations and asked them what knowledge areas, skills, and abilities were important for their jobs. The responses were rated on a scale of 1 to 5 with 5 being most important.

Knowledge Areas for Tourism and Travel Services Marketing Operations Majors

According to O*NET survey takers, a major in tourism and travel services marketing operations should prepare you for careers in which you will need to be knowledgeable in the following areas:

• Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
• English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
• Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
• Geography - Knowledge of principles and methods for describing the features of land, sea, and air masses, including their physical characteristics, locations, interrelationships, and distribution of plant, animal, and human life.
• Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

Skills for Tourism and Travel Services Marketing Operations Majors

tourism and travel services marketing operations majors are found most commonly in careers in which the following skills are important:

• Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
• Service Orientation - Actively looking for ways to help people.
• Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
• Speaking - Talking to others to convey information effectively.
• Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.

Abilities for Tourism and Travel Services Marketing Operations Majors

A major in tourism and travel services marketing operations will prepare for your careers in which the following abilities are important:

• Speech Recognition - The ability to identify and understand the speech of another person.
• Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
• Speech Clarity - The ability to speak clearly so others can understand you.
• Written Comprehension - The ability to read and understand information and ideas presented in writing.
• Oral Expression - The ability to communicate information and ideas in speaking so others will understand.

Amount of Education Required for Careers Related to Tourism and Travel Services Marketing Operations

Some careers associated with tourism and travel services marketing operations require an advanced degree while some may not even require a bachelor’s. In general, the more advanced your degree the more career options will open up to you. However, there is significant time and money that needs to be invested into your education so weigh the pros and cons.

How much schooling do you really need to compete in today’s job market? People currently working in careers related to tourism and travel services marketing operations have obtained the following education levels.

Education Level	Percentage of Workers
High School Diploma - or the equivalent (for example, GED)	30.8%
Post-Secondary Certificate - awarded for training completed after high school (for example, in agriculture or natural resources, computer services, personal or culinary services, engineering technologies, healthcare, construction trades, mechanic and repair technologies, or precision production)	11.5%
Some College Courses	6.1%
Associate’s Degree (or other 2-year degree)	37.3%
Bachelor’s Degree	14.4%

Online Tourism and Travel Services Marketing Operations Programs

The following table lists the number of programs by degree level, along with how many schools offered online courses in the field.

Degree Level	Colleges Offering Programs	Colleges Offering Online Classes
Certificate (Less Than 1 Year)	0	0
Certificate (1-2 years)	10	2
Certificate (2-4 Years)	0	0
Associate’s Degree	21	2
Bachelor’s Degree	0	0
Post-Baccalaureate	0	0
Master’s Degree	0	0
Post-Master’s	0	0
Doctor’s Degree (Research)	0	0
Doctor’s Degree (Professional Practice)	0	0
Doctor’s Degree (Other)	0	0

Majors Related to Tourism and Travel Services Marketing Operations

You may also be interested in one of the following majors related to tourism and travel services marketing operations.

Major	Number of Grads
Fashion Merchandising	2,911
Business and Personal/Financial Services Marketing Operations	548
Special Products Marketing Operations	237
Other Specialized Merchandising, Sales, and Marketing Operations	224
Apparel and Accessories Marketing Operations	84
Hospitality and Recreation Marketing Operations	61
Vehicle and Vehicle Parts and Accessories Marketing Operations	36
Tourism Promotion Operations	20
Auctioneering	16

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• College Scorecard
• National Center for Education Statistics
• O*NET Online
• U.S. Bureau of Labor Statistics
• Usual Weekly Earnings of Wage and Salary Workers First Quarter 2020
• Image Credit: By Qfamily under License

More about our data sources and methodologies.