Master’s Degrees in Marketing Research
Education Levels of Marketing Research Majors
During the most recent year for which data is available, 132 people earned their master's degree in marketing research. This makes it the 461st most popular master's degree program in the country.
The following table shows the number of diplomas awarded in marketing research at each degree level.
| Education Level | Number of Grads |
|---|---|
| Master’s Degree | 132 |
| Graduate Certificate | 57 |
Earnings of Marketing Research Majors With Master’s Degrees
We are unable to calculate the median earnings for marketing research majors with their master's degree due to lack of data.
Student Debt
We do not have the data to calculate the median and range of debt loads for marketing research students who are master's degree holders.
Student Diversity
More women than men pursue their master's degree in marketing research. About 68.9% of graduates with this degree are female.
| Gender | Number of Grads |
|---|---|
| Men | 41 |
| Women | 91 |
The racial-ethnic distribution of marketing research master’s degree students is as follows:
| Race/Ethnicity | Number of Grads |
|---|---|
| Asian | 5 |
| Black or African American | 10 |
| Hispanic or Latino | 21 |
| White | 75 |
| International Students | 15 |
| Other Races/Ethnicities | 6 |
Most Popular Marketing Research Programs for Master’s Degrees
There are 16 colleges that offer a master’s degree in marketing research. Learn more about the most popular 16 below:
The most popular school in the United States for marketing research students seekinga master's degree is Michigan State University. Roughly 49,600 attend the school each year. The average in-state tuition for full-time undergraduates is $16,930 per year, while in-state graduate students, on average, pay $20,808 per year. During the most recent year for which we have data, 67 people received their master's degree in marketing research from Michigan State. Of these students, 68% were women and 22% were members of underrepresented racial-ethnic groups.
Temple University comes in at #3 on our list of the most popular colleges offering master's degrees in marketing research. Roughly 37,200 attend the school each year. The average in-state tuition for full-time undergraduates is $21,023 per year, while in-state graduate students, on average, pay $21,042 per year. During the most recent year for which we have data, 11 people received their master's degree in marketing research from Temple. About 67% of this group were women, and 67% were students from an underrepresented racial-ethnic group.
Southern Illinois University Edwardsville is the 4th most popular school in the nation for students seeking a master's degree in marketing research. The average in-state tuition for full-time undergraduates is $8,846 per year, while in-state graduate students, on average, pay $7,700 per year. During the most recent year for which we have data, 9 people received their master's degree in marketing research from SIUE.
Texas State University is the 5th most popular school in the nation for students seeking a master's degree in marketing research. Roughly 37,800 attend the school each year. The average in-state tuition for full-time undergraduates is $8,606 per year, while in-state graduate students, on average, pay $7,147 per year. During the most recent year for which we have data, 8 people received their master's degree in marketing research from Texas State. About 50% of this group were women, and 50% were students from an underrepresented racial-ethnic group.
Texas Tech University comes in at #6 on our list of the most popular colleges offering master's degrees in marketing research. Roughly 40,300 attend the school each year. The average in-state tuition for full-time undergraduates is $8,935 per year, while in-state graduate students, on average, pay $6,956 per year. During the most recent year for which we have data, 7 people received their master's degree in marketing research from Texas Tech. About 74% of this group were women, and 52% were students from an underrepresented racial-ethnic group.
University of Pittsburgh - Pittsburgh Campus comes in at #7 on our list of the most popular colleges offering master's degrees in marketing research. Each year, around 32,200 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $20,154 per year, while in-state graduate students, on average, pay $25,834 per year. During the most recent year for which we have data, 6 people received their master's degree in marketing research from Pitt. Around 29% of these students were from an underrepresented racial-ethnic group, and 57% were women.
The University of Texas at Arlington is the 8th most popular school in the nation for students seeking a master's degree in marketing research. Each year, around 48,000 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $9,206 per year, while in-state graduate students, on average, pay $9,015 per year. During the most recent year for which we have data, 4 people received their master's degree in marketing research from UT Arlington. About 71% of this group were women, and 29% were students from an underrepresented racial-ethnic group.
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Related Majors
Below are some popular majors that are similar to marketing research that offer master’s degrees.
| Major | Annual Degrees Awarded |
|---|---|
| Marketing/Marketing Management | 2,226 |
| Other Marketing | 321 |
| International Marketing | 243 |
| 145 |
References
*The racial-ethnic minority student count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the percentage of racial-ethnic minorities.
- College Factual
- National Center for Education Statistics
- O*NET Online
- Bureau of Labor Statistics
- Image Credit: By Nick Youngson under License
More about our data sources and methodologies.
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