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Marketing at Western Governors University

Marketing at Western Governors University

Every marketing school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the marketing program at Western Governors University stacks up to those at other schools.

WGU is located in Salt Lake City, Utah and approximately 147,866 students attend the school each year.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

WGU Marketing Degrees Available

  • Bachelor’s Degree in Marketing
  • Master’s Degree in Marketing

WGU Marketing Rankings

Marketing Student Demographics at WGU

Take a look at the following statistics related to the make-up of the marketing majors at Western Governors University.

WGU Marketing Master’s Program

57% Women
29% Racial-Ethnic Minorities*
For the most recent academic year available, 43% of marketing master's degrees went to men and 57% went to women.

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Of the students who received a marketing master's degree from WGU, 67% were white. This is above average for this degree on the natiowide level.

The following table and chart show the race/ethnicity for students who recently graduated from Western Governors University with a master's in marketing.

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Race/Ethnicity Number of Students
Asian 1
Black or African American 1
Hispanic or Latino 1
White 14
International Students 0
Other Races/Ethnicities 4

Concentrations Within Marketing

The following marketing concentations are available at Western Governors University. The completion numbers here include all graduates who receive any type of degree in this field from Western Governors University. Some of these focus areas may not be available for your degree level.

Concentration Annual Degrees Awarded

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for UT, the home state for Western Governors University.

Occupation Jobs in UT Average Salary in UT
Market Research Analysts and Marketing Specialists 7,860 $57,660
Sales Managers 4,430 $122,190
Marketing Managers 2,940 $115,230
Business Professors 770 $96,460
Survey Researchers 260 $53,020

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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