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Marketing/Marketing Management, General at University of Wisconsin - Madison

Marketing/Marketing Management, General at University of Wisconsin - Madison

If you plan to study marketing/marketing management, general, take a look at what University of Wisconsin - Madison has to offer and decide if the program is a good match for you. Get started with the following essential facts.

UW - Madison is located in Madison, Wisconsin and approximately 44,640 students attend the school each year.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

UW - Madison Marketing/Marketing Management, General Degrees Available

  • Bachelor’s Degree in Marketing Management
  • Master’s Degree in Marketing Management

Online Classes Are Available at UW - Madison

Don't have the time or the flexibility in your schedule to take traditional classes? Online courses may be the perfect solution for you. They allow independent learners to study when and where they want to while offering the rigor of in-person classes.

For those who are interested in distance learning, UW - Madison does offer online courses in marketing management for the following degree levels:

  • Bachelor’s Degree

UW - Madison Marketing/Marketing Management, General Rankings

Marketing Management Student Demographics at UW - Madison

Take a look at the following statistics related to the make-up of the marketing management majors at University of Wisconsin - Madison.

UW - Madison Marketing/Marketing Management, General Master’s Program

62% Women
19% Racial-Ethnic Minorities*
For the most recent academic year available, 38% of marketing management master's degrees went to men and 62% went to women.

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Of the students who received a marketing management master's degree from UW - Madison, 67% were white. This is typical for this degree on the natiowide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Wisconsin - Madison with a master's in marketing management.

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Race/Ethnicity Number of Students
Asian 2
Black or African American 1
Hispanic or Latino 1
White 14
International Students 3
Other Races/Ethnicities 0

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for WI, the home state for University of Wisconsin - Madison.

Occupation Jobs in WI Average Salary in WI
Market Research Analysts and Marketing Specialists 12,660 $57,710
Sales Managers 4,500 $135,940
Marketing Managers 2,690 $125,100
Business Professors 1,210 $104,290
Advertising and Promotions Managers 80 $113,020

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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