Marketing at University of Wisconsin - Madison

Every marketing school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the marketing program at University of Wisconsin - Madison stacks up to those at other schools.

UW - Madison is located in Madison, Wisconsin and approximately 44,640 students attend the school each year.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

UW - Madison Marketing Degrees Available

• Bachelor’s Degree in Marketing
• Master’s Degree in Marketing

UW - Madison Marketing Rankings

Marketing Student Demographics at UW - Madison

Take a look at the following statistics related to the make-up of the marketing majors at University of Wisconsin - Madison.

UW - Madison Marketing Master’s Program

For the most recent academic year available, 38% of marketing master's degrees went to men and 62% went to women.

Of the students who received a marketing master's degree from UW - Madison, 67% were white. This is above average for this degree on the natiowide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Wisconsin - Madison with a master's in marketing.

Race/Ethnicity	Number of Students
Asian	2
Black or African American	1
Hispanic or Latino	1
White	14
International Students	3
Other Races/Ethnicities	0

Concentrations Within Marketing

If you plan to be a marketing major, you may want to focus your studies on one of the following concentrations. The completion numbers here include all graduates who receive any type of degree in this field from University of Wisconsin - Madison. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	20

Related Majors

• Insurance
• Business Administration & Management
• Other Business, Management & Marketing
• Finance & Financial Management
• Entrepreneurial Studies

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for WI, the home state for University of Wisconsin - Madison.

Occupation	Jobs in WI	Average Salary in WI
Market Research Analysts and Marketing Specialists	12,660	$57,710
Sales Managers	4,500	$135,940
Marketing Managers	2,690	$125,100
Business Professors	1,210	$104,290
Advertising and Promotions Managers	80	$113,020

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Czar under License

More about our data sources and methodologies.