Marketing Research at University of Pittsburgh - Pittsburgh Campus

If you plan to study marketing research, take a look at what University of Pittsburgh - Pittsburgh Campus has to offer and decide if the program is a good match for you. Get started with the following essential facts.

Pitt is located in Pittsburgh, Pennsylvania and approximately 32,277 students attend the school each year.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing Research section at the bottom of this page.

Pitt Marketing Research Degrees Available

• Master’s Degree in Marketing Research

Pitt Marketing Research Rankings

Marketing Research Student Demographics at Pitt

Take a look at the following statistics related to the make-up of the marketing research majors at University of Pittsburgh - Pittsburgh Campus.

Pitt Marketing Research Master’s Program

For the most recent academic year available, 43% of marketing research master's degrees went to men and 57% went to women. Nationwide, master's degree programs only see 35% men graduate in marketing research each year. Pitt does a better job at serving the male population as it supports 8% more men than average.

In the marketing research master's program at this school, racial-ethnic minorities make up 29% of degree recipients. That is 4% better than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from University of Pittsburgh - Pittsburgh Campus with a master's in marketing research.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	1
Hispanic or Latino	0
White	3
International Students	2
Other Races/Ethnicities	1

Related Majors

Careers That Marketing Research Grads May Go Into

A degree in marketing research can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for PA, the home state for University of Pittsburgh - Pittsburgh Campus.

Occupation	Jobs in PA	Average Salary in PA
Market Research Analysts and Marketing Specialists	26,750	$68,630
Marketing Managers	7,510	$154,700
Business Professors	5,490	$91,520
Survey Researchers	510	$60,810

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Crazypaco under License

More about our data sources and methodologies.