Marketing at University of Massachusetts Amherst
UMass Amherst is located in Amherst, Massachusetts and approximately 31,642 students attend the school each year.
Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.
UMass Amherst Marketing Degrees Available
- Bachelor’s Degree in Marketing
UMass Amherst Marketing Rankings
Marketing Student Demographics at UMass Amherst
Take a look at the following statistics related to the make-up of the marketing majors at University of Massachusetts Amherst.
Concentrations Within Marketing
If you plan to be a marketing major, you may want to focus your studies on one of the following concentrations. The table shows all degrees awarded in this field awarded for all degree levels at University of Massachusetts Amherst. A concentration may not be available for your level.
| Concentration | Annual Degrees Awarded |
|---|
Related Majors
- Management Information Systems
- Human Resource Management
- Management Sciences & Quantitative Methods
- Accounting
- Business Administration & Management
Related Programs
Learn about other programs related to University of Massachusetts Amherst that might interest you.
BS in Business Administration - Marketing
Learn to implement sound marketing and business strategies to grow a company and your career with this specialized online bachelor's from Southern New Hampshire University.
BS in Marketing - Digital Marketing
Increase revenue for your organization when you learn to incorporate targeted digital strategies and real-time analytics into your overall marketing plans. The BS in Marketing with a concentration in Digital Marketing teaches the fundamentals that can give you the edge in this dynamic field.
MS in Marketing - Digital Marketing
Develop the skills to be a successful marketer in today's workforce when you specialize your graduate degree with a digital marketing concentration.
Careers That Marketing Grads May Go Into
A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MA, the home state for University of Massachusetts Amherst.
| Occupation | Jobs in MA | Average Salary in MA |
|---|---|---|
| Market Research Analysts and Marketing Specialists | 20,070 | $74,510 |
| Sales Managers | 16,600 | $151,010 |
| Marketing Managers | 14,350 | $143,400 |
| Business Professors | 4,050 | $126,040 |
| Advertising and Promotions Managers | 960 | $132,370 |
References
*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.
- College Factual
- National Center for Education Statistics
- O*NET Online
- Image Credit: By Lion Hirth under License
More about our data sources and methodologies.
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