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Marketing/Marketing Management, General at The University of Alabama

Marketing/Marketing Management, General at The University of Alabama

What traits are you looking for in a marketing management school? To help you decide if The University of Alabama is right for you, we've gathered the following information about the school's marketing management program.

UA is located in Tuscaloosa, Alabama and approximately 37,840 students attend the school each year.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

UA Marketing/Marketing Management, General Degrees Available

  • Bachelor’s Degree in Marketing Management
  • Master’s Degree in Marketing Management

UA Marketing/Marketing Management, General Rankings

There were 4 students who received their doctoral degrees in marketing management, making the school the #1 most popular school in the United States for this category of students.

Marketing Management Student Demographics at UA

Take a look at the following statistics related to the make-up of the marketing management majors at The University of Alabama.

UA Marketing/Marketing Management, General Master’s Program

70% Women
20% Racial-Ethnic Minorities*
For the most recent academic year available, 30% of marketing management master's degrees went to men and 70% went to women.

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Of the students who received a marketing management master's degree from UA, 76% were white. This is above average for this degree on the natiowide level.

The following table and chart show the race/ethnicity for students who recently graduated from The University of Alabama with a master's in marketing management.

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Race/Ethnicity Number of Students
Asian 3
Black or African American 10
Hispanic or Latino 3
White 80
International Students 3
Other Races/Ethnicities 6

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for AL, the home state for The University of Alabama.

Occupation Jobs in AL Average Salary in AL
Market Research Analysts and Marketing Specialists 3,780 $59,980
Sales Managers 2,390 $115,750
Business Professors 840 $98,110
Marketing Managers 770 $118,200
Advertising and Promotions Managers 50 $110,480

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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